How long have you been in this office with this perfect view? “We moved here about 2 years ago.” How many people are in the office? “In total, we are about 110. Appnext is about 70. Worldwide, Appnext has 120 employees. We continue to hire.” You call your employees “Appnexters”. Who is the ideal “Appnexter”? “She 🙂 is very creative, ambitious, a team player, agile in many aspects, and one who comes in the morning and knows what he/she wants to do and make sure that whatever he/she does, they do with passion.” What kind of a person would you…
Recently, India has emerged as a leader in the technology and mobile application space. Mobile app development and mobile phone use have exponentially increased in Indian markets, and…
Audience retention for mobile apps can have a strong impact on ROI. App developers spend a considerable amount of time and resources trying to acquire new users that…
5 Ways We’re Catching Mobile App Fraud and Kicking its Butt!
The Ad Fraud Problem Nobody likes to talk about ad fraud. Companies don’t like to admit that they don’t exactly know how to provide a solution for one of the biggest problems the mobile industry is facing, a problem that’s costing marketers up to $19B. According to the World Federation of Advertisers by 2025, global ad fraud costs could potentially reach $50 billion annually, and with the way things are looking that hardly comes as a surprise. Mobile app fraud takes many forms which doesn’t exactly make things easier. Here are several app fraud types that are costing companies major $$$.…
Our awesome CEO is the ultimate mobile entrepreneur. At the age of 21, he created his first company and has been creating successful business since. In this video from Target Summit, he tells us how he came up with Appnext and provides insights into his entrepreneurial mind.
Retailers with Shopping Apps Now See Majority of E-Commerce Sales from Mobile
For many retailers, mobile traffic equals or exceeds desktop traffic. This is not new. What is new is that mobile sales represent the majority of total e-commerce for brands with successful shopping apps, according to Criteo’s latest commerce report (Q4 2017).
Last week, Forrester released its latest executive summary, The 2018 Mobile and New Technology Priorities for Marketers: Why Mobile Marketers Must Keep Their Mobile Basics. Here’s a summary of some of the most interesting trends as well as the priorities marketers should be focusing on now.
China’s extremely popular app WeChat hit 1bn user accounts worldwide this week. Users love the app because it acts as a central hub of the digital world. Consumers use it to perform tasks ranging from texting and calling, paying bills, to booking doctor appointments.