Insider’s View to Mobile World Congress 2019

This year’s MWC theme describes the powerful combination of flexible high-speed 5G networks, IoT, AI and big data: “Intelligent Connectivity marks the beginning of a new era of highly contextualized and personalized experiences, delivered when and where you want them.” This theme integrates beautifully with Appnext’s vision of helping users discover the most relevant apps along with their daily mobile journey specifically when they intend to use them.

As we move from 2018 to 2019, the world collectively sets goals and makes promises to make themselves better in some way. More often than not, these goals include getting in shape, learning a new skill, or finally completing that project that’s been put off. Sometimes, these resolutions for the new year include goals aimed at improving your career, and if you’re an app developer, there are plenty of areas of your craft that can be improved. We’ve put together 5 New Years Resolutions for App Developers to help you make 2019 the best year for your app yet.

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Though smaller in size than its neighbors, South Korea remains one of the largest economic ecosystems in the world, and continues to show high rates of economic growth with every passing year. In fact, South Korea ranks first for global smartphone penetration, with a whopping 96% of the population owning a smartphone. South Korea’s high smartphone penetration rate, strong connectivity and data capabilities, and advanced telecom infrastructure make it one of the strongest, most lucrative app economies in the world. It’s estimated that, on average, South Koreans use smart devices 4 hours per day, using around 45 different apps per…

One-on-one with Simone Grau – Performance Marketing Director at Medialabel

We recently sat down for a one-on-one session with Medialabel’s Performance Marketing Director Simone Grau. Check out this mobile expert exclusive Q&A in another episode of App Valley Talks. Seems like everyone is using mobile phones for shopping – can you share some numbers and statistics that you see among customers/apps that you work with? “We work with a lot of mobile first companies. 90 percent of their users are mobile users who use their apps daily to activate coupons or shop online when they are commuting to work.” Do you notice a difference in behavior when it comes to…