Think you know everything about Native Ads? Think Again. Native advertising will drive 74% of all ad revenue by 2021, according to Business Insider. So when most (74%) of your competitors are using the same ad format, how do you make sure your ads stand out from the crowd? We’ve looked through dozens of reports and stats and spoke with experts to find out for you.Native Ad BI Intelligence-Appnext

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Why You Can’t Afford to Ignore Native Ad Formats

Let’s first begin by stating the reasons you need to use native ad formats. Users are generally more likely to engage with content that’s relevant to them at that moment. ShareThrough published a report showing that native ads are 53 percent more frequently looked at by consumers than display ads. Thirty-two percent of the respondents even went ahead to say that they would share these ads with friends and family, while only 19 percent would share traditional ads.

An outcome of native advertising is higher engagement with the viewers, which can help you with objectives including branding, as with in-feed ads, or performance, with search or app downloads formats, for example.

Best Practices

Use Optimal Placements for Positioning the Ad Unit.

You should ask yourself, “Where my users are most likely to engage with an ad?” Take in consideration that in order to scale up, it’d have to be on places where your users visit the most and that they will be most likely to engage with advertisements.

Choose the Right Native Ad-Type Design.

If your main app contains a scrollable feed (news, products, posts, or any other list of assets),, an in-feed ad design will be the right choice. On the other hand, if you have tools app that users are engaged with via many different actions they are taking, then providing a native ad after each task that has been completed would be a smart choice, as the user completed his desired action, and in it?s calmer state to view an ad and engaged with it.

Make Content Engaging.

The most important thing is that the button stands out and that there is enough of a clickable area, so it’s easy for the user to find. Green colored buttons often increase click-through-rates. Remember, just because the ad is native doesn’t mean the CTA button should be identical to the rest.

Create an Awesome Call-to-Action Button

The most important thing is that the button stands out and that there is enough of a clickable area, so it’s easy for the user to find. Green colored buttons often increase click-through-rates. Remember, just because the ad is native doesn’t mean the CTA button should be identical to the rest.

Measure, Test and Optimizing Placement Performance

Testing placement’s performance is a key success factor for eCPM and daily revenue optimization.
The main objective is always to increase user engagement and intention with the ads (Clicks), rather than bombarding the user with too many different ads (impressions). In order to do so, you can compare your placements performance based on:

Overall ad Frequency- the number of ads a user is likely to be exposed per session
Layouts and creative- CTA buttons color, sizes or exhibiting the Advertised app rating from the store (provided by Appnext) are great aspects you should consider comparing for optimization.

Native Ads Case Studies

The success of native advertising hinges on the ability to target a specific audience and tailor the content appropriately.

Mobinext

Goal: Mobinext came to us wanting to deliver their users with relevant content without interrupting the user experience.

Challenge:  Ensuring supreme ad relevance to maximize user engagement.

Solution:  We helped Mobinext reach its goal with our Native Ads Solution. The 2-click flow provided higher quality users with full disclosure of the promoted app.

Result: Mobinext generated 2x their conversion rate in six months.

Native ads

Ashampoo

Goal: Ashampoo contacted us because they wanted to increase the number of impressions their ad received.

Challenges: Increasing revenue and number of impressions without compromising the user experience.

Solution: Using our Native Ads Solution, Ashampoo built a non-rewarded AppWall, which gave the users the ability to explore recommended apps. We then suggested that they modify the “more apps” button, so they added a badge icon in order to grab the user’s attention in a non-intrusive way.

Results: Ashampoo doubled its VTR & eCPM in less than one year.

Native Ads Best Practices
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