Imagine trying to sell media to a Starbucks marketing manager. You’ve finally landed a meeting and you’re sitting in the over-sized chair with your sweaty hands holding your 3.59$ sugary ice caramel latte when he looks up at you and says those three magical words (in what feels like slow motion)“Sure I’ll buy”. And then comes the but “but, I only need to target new users who have never been to the store before”.
You will probably think he/she is crazy. I mean, what are the chances that a US citizen has never laid foot in a Starbucks? And even if such citizens exist – who guarantees that they will be loyal Starbucks customers for life?
Well, mobile markets do this. Even the attribution companies (as far as I know besides Appsflyer which allows a configurable lifetime window) will only credit an install to a source once in a lifetime. So, a user can install an app, never use it, uninstall it. Install 3 years later – and the media channel will not get the attribution for the install.
Ever experienced the thrill of an auction? For some people, auctions are like sports. They can be a hobby or a way of life. The room quickly fills with different people looking to compete and bid on priceless works of art, classic cars, coins or maybe mystery objects they absolutely don’t need and probably don’t have room for. In Ad-Tech, auctions are a bit different. While they don’t include rooms filled with people, memorabilia or expensive collections, for publishers and advertisers they are just as exciting as they have the power to determine both viewability and revenue.
This article will review header bidding, the popular” auction” method on desktop and will discuss the future of in-app header bidding.
What in the world is header bidding?
Let’s talk a little about what header bidding really means. If we simplify it, header bidding is just a few lines of code that goes in (you guessed it) the header of a web page. That same code allows publishers to present their inventory to…
We are extremely excited to announce the launch of Appnext Actions. This patent-pending product turns apps into full-serving platforms by enabling seamless in-app integration of third party services, changing the way we interact with our mobile devices.
Appnext Actions from Appnext on Vimeo.
A “super app” experience
In the fierce competitive app jungle, it has become impossible to play by the old industry rules. It’s not about surviving the competition, it’s about winning, being the best and providing users with the ultimate product. The next generation of industry winners will be referred to as “super apps”: these apps will accompany users on their daily journeys, enabling them to do more with less, streamlining dozens of daily on-device tasks completed faster and more efficiently.
A great example of a super app is China’s Wechat. An average user spends an incredible amount of time within WeChat – more than 90 minutes daily, basically managing their entire life…
People often approach me with questions about how they can successfully monetize their users.
While there are plenty of paths to successful monetization, I’m going to share with you the path that I find most important.
What is a game developer’s ultimate dream?
Most of you would say increased game downloads and game play, more revenue, or higher engagement on social media – as a game developer myself, all of these factors are important to me as well. There is plenty of documentation on how to make games ‘addicting’ and fun to play, and there is plenty of documentation on how a game can gain lots of users.
However, I’d like to share some of my secrets (some, not all) on how games can make money.
Let’s start with free-to-play games.
Obviously, you all know that ‘free to play’ games are free to download and to play every day with no limit. Often, the user has limited access to certain features or content. Under this model, the user then has to pay a certain amount for premium…
Something great is happening at this very moment. We’re launching Appnext Timeline, the next-gen user intelligence and targeting technology that will mark the end of the Ad-Tech “stone age” and start a new era.
Challenging the Industry status quo
Appnext Timeline is going to shift the focus from profile and ad views to real-life user context, concentrating on relevance, engagement, and user experience. In the past few years, the Ad-Tech industry made substantial progress in regards to user intelligence capabilities, enabling marketers to understand who their ideal users are (by demographics, geo, etc.). For example, a marketer behind a taxi app knows multiple parameters about different user segments. As a result, users are bombarded with ads that might be accurately targeted to their demographic profiles but are close to irrelevant for the current moment throughout their day.
Appnext Timeline – Mobile in Context
Appnext Timeline leverages location, real-time and historical…
The potential of apps in today’s market is astronomical – the kings of the store are making over £60,000,000 off an investment of around £110,000. Nothing is stopping you from doing the same, all you need is that golden ticket of an idea, a great marketing strategy and a large budget for both development and marketing. Here are the best 10 pieces of advice I can give you if you’re looking to dive into the business of app making.
1 What Problem Are You Trying to Solve?
When creating your app design, don’t get caught up in making it have too many features. This might seem counterintuitive, but you’re not trying to give someone the inspector gadget’s hat of apps – you want to be solving a single problem. You won’t score points with your testers if the complexity of your app overrides its core purpose.
2 Competitor Research
Take the time to download some of your competitor’s apps and see what they’re doing, and more importantly, ask yourself, how you can do it better. You shouldn’t be making…
In 2017, turning an app into a business is no walk in the park.
With such massive competition, you’ve got to have the right teams, resources, data, funds and endless willpower. However, there is still much to be learned from existing success stories.
When examining successful apps of 2016 we see that they all have common factors. They’re all innovative, social and have shown substantial growth. The difference between them is measured in many factors such as genre, size of teams and more. Some are location based, some are PvP (player versus player), some are live streaming apps and some are comprised of combined genres. While apps like, Unow and LiveMe are all about live services, others are focused on creativity. While some are teams of 12, others have teams of 100.
So the question asked is, why were they successful?
First, they were all innovative, with strong experienced teams, while the fact that they were heavily monetized didn’t hurt either.
The 3 pillars…
Paid Apps: Then and Now
Since the development of the smartphone, mobile apps have been the forefront of the daily lives of millions across the globe. Mobile apps allow us to work more efficiently, stay better connected, and do more than ever before.
While there are countless app categories and subcategories, all apps can be divided into two hierarching categories – paid apps and free apps. Free apps tend to have higher download rates initially, but often lack engagement after download. Paid apps are often overlooked simply because they have a cost, and with so much competition in the app store, it can be easy for users to find a free alternative. Developers are challenged with finding balance between covering their overhead expenses and providing the best User Experience possible for their audiences. This balance is often found in a Paid App pricing model.
A Brief History of Paid Apps
Mobile Apps have been available for download in the Apple App Store, which at the time was an extension…
Becoming an in-app monetization master requires knowledge, experience, and strategy. This article will provide you with the tips and insights you need, to achieve effective and successful in-app ad monetization.
Mobile App Monetization
Before we begin, let’s take a minute to think about the mobile ad industry. What does the future hold in store? A whole lot of money bag potential. The graph below depicts the amount of spend on mobile ads per year, from 2014 until 2018.
Though there is a slight decrease in the percentage of growth, the amount of mobile ad spend continues to increase. Advertisers will keep spending money on ads, and by the end of 2018, the ad spend is expected to reach $120 billion dollars. That’s a whopping 50% increase compared to 2016 spend.
This is how much Advertisers spend on each and every one of us. Well, guess what? By the end of 2018, advertisers will spend a bit more than $50 on every mobile user. For those of you who were poor…