Appnext’s Country Manager in Turkey, Gözde Alemli, recently moderated a panel discussion at the Digital Analytics Summit 2021, where she discussed mobile attribution and its importance in mobile marketing investments. Afterwards, Gözde took the time to share with us some of the key insights from that discussion.
We want to share some wisdom from Siddharth Shenoy, who is the Country Manager for our biggest and most established market, India.
Siddharth discussed everything from why Appnext is so successful in his region to the importance of effective media buying for getting that all-important growth in a crowded and competitive app ecosystem.
Especially now, productivity apps can be a lifeline, bridging physical distances and providing structure missing today. But not every app is best for every workplace, workflow or person.
Appnext makes the cut in the highly competitive AppsFlyer Performance Index in multiple fronts and categories!
Including OEMs and publishers in the data places Appnext 8th in India & SE Asia and 14th globally for all apps categories on Android; a significant achievement given we are ranked ahead of some leading OEMs and publishers.
Appnext continues to keep its position as the #1 independent discovery platform in India and SE Asia; in fact, Appnext is the only platform making it to the top 10.
We are excited to share that Appnext (an Affle Group company) announced a strategic investment in Bobble AI Keyboard, joining Xiaomi as co-investors. Bobble AI offers an indigenous…
For those of us in technology, especially mobile technology, it’s crazy to see how an exogenous, unforeseen shock can so quickly and profoundly affect our business. For some huge platforms, COVID represents an existential crisis from which they may never fully recover. For others, it has accelerated months or years of growth into a few weeks. Our CEO, Elad Natanson, spoke with senior executives at several firms in different countries and different verticals, to see how they are managing during the crisis, and what impact they think it will have on their businesses over the long term, for his Forbes column.
Appnext Ranked #1 App Discovery Platform in India and SE Asia
It’s an exciting time for app advertisers, OEMs and operators as foldable tech becomes more and more mainstream. A big advantage of foldables will be the additional screen space to place apps in a less crowded way. Moreover, users will interact with apps in novel and more intuitive ways. Here at Appnext, we know that on-device app placements are already a highly effective marketing technique for advertisers and app developers, and the scope of this type of unified service will only grow with the rise of devices that use foldable screens.