For those of us in technology, especially mobile technology, it’s crazy to see how an exogenous, unforeseen shock can so quickly and profoundly affect our business. For some huge platforms, COVID represents an existential crisis from which they may never fully recover. For others, it has accelerated months or years of growth into a few weeks. Our CEO, Elad Natanson, spoke with senior executives at several firms in different countries and different verticals, to see how they are managing during the crisis, and what impact they think it will have on their businesses over the long term, for his Forbes column.
Appnext Ranked #1 App Discovery Platform in India and SE Asia
It’s an exciting time for app advertisers, OEMs and operators as foldable tech becomes more and more mainstream. A big advantage of foldables will be the additional screen space to place apps in a less crowded way. Moreover, users will interact with apps in novel and more intuitive ways. Here at Appnext, we know that on-device app placements are already a highly effective marketing technique for advertisers and app developers, and the scope of this type of unified service will only grow with the rise of devices that use foldable screens.
OEMs are critical to the app economy, playing a significant role in determining how, when and why mobile devices are used.The ultimate decision as to what apps will be downloaded to a device may be influenced by OEMs (e.g. pre-install), however research suggests consumers are becoming more and more picky in how they search for apps on their mobile devices. OEM’s are adapting to the oversaturated app economy by distributing their new technology directly into the hands of their users.
This year’s MWC theme describes the powerful combination of flexible high-speed 5G networks, IoT, AI and big data: “Intelligent Connectivity marks the beginning of a new era of highly contextualized and personalized experiences, delivered when and where you want them.” This theme integrates beautifully with Appnext’s vision of helping users discover the most relevant apps along with their daily mobile journey specifically when they intend to use them.
As we move from 2018 to 2019, the world collectively sets goals and makes promises to make themselves better in some way. More often than not, these goals include getting in shape, learning a new skill, or finally completing that project that’s been put off. Sometimes, these resolutions for the new year include goals aimed at improving your career, and if you’re an app developer, there are plenty of areas of your craft that can be improved. We’ve put together 5 New Years Resolutions for App Developers to help you make 2019 the best year for your app yet.
The app economy is expected to reach over $100 billion in global revenue by the year 2020. Despite this astronomical revenue, failing to monetize is one of the…
For many retailers, mobile traffic equals or exceeds desktop traffic. This is not new. What is new is that mobile sales represent the majority of total e-commerce for brands with successful shopping apps, according to Criteo’s latest commerce report (Q4 2017).