In 2017, turning an app into a business is no walk in the park.
With such massive competition, you’ve got to have the right teams, resources, data, funds and endless willpower. However, there is still much to be learned from existing success stories.
When examining successful apps of 2016 we see that they all have common factors. They’re all innovative, social and have shown substantial growth. The difference between them is measured in many factors such as genre, size of teams and more. Some are location based, some are PvP (player versus player), some are live streaming apps and some are comprised of combined genres. While apps like, Unow and LiveMe are all about live services, others are focused on creativity. While some are teams of 12, others have teams of 100.
So the question asked is, why were they successful?
First, they were all innovative, with strong experienced teams, while the fact that they were heavily monetized didn’t hurt either.
The 3 pillars…
Paid Apps: Then and Now
Since the development of the smartphone, mobile apps have been the forefront of the daily lives of millions across the globe. Mobile apps allow us to work more efficiently, stay better connected, and do more than ever before.
While there are countless app categories and subcategories, all apps can be divided into two hierarching categories – paid apps and free apps. Free apps tend to have higher download rates initially, but often lack engagement after download. Paid apps are often overlooked simply because they have a cost, and with so much competition in the app store, it can be easy for users to find a free alternative. Developers are challenged with finding balance between covering their overhead expenses and providing the best User Experience possible for their audiences. This balance is often found in a Paid App pricing model.
A Brief History of Paid Apps
Mobile Apps have been available for download in the Apple App Store, which at the time was an extension…
Becoming an in-app monetization master requires knowledge, experience, and strategy. This article will provide you with the tips and insights you need, to achieve effective and successful in-app ad monetization.
Mobile App Monetization
Before we begin, let’s take a minute to think about the mobile ad industry. What does the future hold in store? A whole lot of money bag potential. The graph below depicts the amount of spend on mobile ads per year, from 2014 until 2018.
Though there is a slight decrease in percentage of growth, the amount of mobile ad spend continues to increase. Advertisers will keep spending money on ads, and by the end of 2018, the ad spend is expected to reach $120 billion dollars. That’s a whopping 50% increase compared to 2016 spend.
This is how much Advertisers spend on each and every one of us. Well, guess what? By the end of 2018, advertisers will spend a bit more than $50 on every mobile user. For those of you who were poor math…
It’s almost time for Christmas! Countries around the world are starting to “dress” their cities in festive lights, and there is an addictive smell of pine trees and chestnuts in the air, while cheerful holiday music takes over radio stations.
Appnext is embracing the holiday spirit with a special Christmas bonus. We don’t care if you’ve been naughty or nice, we are thrilled to help you celebrate the holiday and fill your stockings by allowing you to make extra revenue throughout the festive month of December, using our SDK.
This is a limited time promotion ending December, 31st.
To receive the bonus, integrate the Appnext SDK for Android or iOS and we will double the revenue you generate across a full mix of possible implementations, including Full Screen & Rewarded Video Formats, Interstitials, Native ads, and more!
How does it work?
If you started monetizing your apps and games with Appnext SDK in December 2017, we will double (!) all the revenue…
The world of mobile apps has seen exponential growth and change since the inception of the App Store in 2008. After the store’s launch, there were 552 apps, and the majority of them were paid. Fast forward to 2016, there are 4.4 million apps in both app stores. The vast majority of these apps are free — as users demand it that way. According to Mobile Gaming Insights Report by Soomla, only 3-5% of game users will convert to being paid users, and only 2% of the gamers still continue to use the game on the 30th day.
These are tough statistics, so the app industry had to adjust to meet consumer demands. Furthermore, app monetization may be tricky, and requires solid knowledge, and strategy. The questions always arises — should I place ads or not? How do I approach in-app purchases? Should I offer a premium paid package? Developers want the best user experience, but they have to turn a profit. We will discuss all types of app monetization strategies, both ad-based and not; as well as important…
As far as high-tech goes, mobile reigns as one of the most popular subsets of the industry, and it’s only showing signs of further growth. Whether you’re a veteran or a newbie to the mobile market, continue reading to find out how to make your app as financially rewarding as possible and foster a steady, scalable, and successful mobile business.
Use a blended model
Instead of focusing all your monetization efforts on one method (e.g. in-app advertising versus in-app purchasing, paid app versus free/freemium), test out the mobile waters by getting your feet wet in a variety of strategies. You’ll likely come to possess eye-opening insights by pursuing methods (or a mixture thereof) that you perhaps hadn’t initially anticipated to be rewarding. Older methods of advertising, for instance, that focused primarily on banner ads have been replaced by more engaging multimedia calls-to-action that generate more clicks and conversions than basic banners’ paltry 0.1% CTR. Video ads that organically…
Mobile Application Development Platforms (MADP) have become a must in the business world, with practically every organization looking to add an app to their existing site, and entrepreneurs looking to bring their mobile application visions to life. What once required thousands of dollars, a vast knowledge in coding and a whole lot of time can now be done simply and cost effectively. So if you thought you knew who’s out there when it comes to cross-platform development, think again! Here are 2016’s top 11 mobile app development platforms. Now all that’s left for you to do is take your pick.
Launched in 2009, Mobile Roadie is the perfect tool for anyone who wants to create and manage their own iOS or Android app. The app development platform offers mobile marketing services as well as app creation tools and supports all media types, from music and events to sports and education. The platform which is now owned by Intellectsoft, an award-winning software services provider,…
When I was a young, awkward little kid I was always behind the current trends. No matter how hard I tried I could never keep up with all the crazy game changes the rest of the kids so effortlessly mastered. I got good at marbles when nobody cared, I learned hopscotch probably two years too late, and played with Barbie’s up until an age (I refuse to share) I probably shouldn’t have. What’s the point of my embarrassing little story? Not being able to keep up sucks, but it doesn’t suck as much as losing money because of it.
Now, let’s pretend (for your sake and mine) that you didn’t read that awful, maybe too personal confession of mine and focus on you. If you are a game developer looking to generate substantial revenue and live respectively off your apps, you MUST keep up with industry trends. In today’s case, the hottest trend/way to earn money comes in the form of rewarded video.
What is Rewarded Video?
Rewarded videos are video ad units designed to increase engagement and revenue…
They say the best things in life are free. Though this does not necessarily ring true for apps, in the consumer’s mind, free apps tend to be more appealing, especially in the realm of entertainment. While making your app paid is always an option, often times doing so can hinder the audience you reach as the majority of users are looking for something leisurely that won’t break the bank. There is a trend we see everywhere from online streaming for movies and TV, to free music, and of course the push for free apps.
Thankfully, ads deliver a solid solution for app developers to make a respectable income from their apps. However, if you choose to use in-app advertising as the means of supporting your business, it is critical to develop the right methodology to keep your app successful. Read on for the best ways to ensure you monetize your app the right way:
Choose the Right Ad partner
For any type of business, partnerships can mean the world. It is no different in app promotion. First…