People often approach me with questions about how they can successfully monetize their users.
While there are plenty of paths to successful monetization, I’m going to share with you the path that I find most important.
What is a game developer’s ultimate dream?
Most of you would say increased game downloads and game play, more revenue, or higher engagement on social media – as a game developer myself, all of these factors are important to me as well. There is plenty of documentation on how to make games ‘addicting’ and fun to play, and there is plenty of documentation on how a game can gain lots of users.
However, I’d like to share some of my secrets (some, not all) on how games can make money.
Let’s start with free-to-play games.
Obviously, you all know that ‘free to play’ games are free to download and to play every day with no limit. Often, the user has limited access to certain features or content. Under this model, the user then has to pay a certain amount for premium…
Something great is happening at this very moment. We’re launching Appnext Timeline, the next-gen user intelligence and targeting technology that will mark the end of the Ad-Tech “stone age” and start a new era.
Challenging the Industry status quo
Appnext Timeline is going to shift the focus from profile and ad views to real-life user context, concentrating on relevance, engagement, and user experience. In the past few years, the Ad-Tech industry made substantial progress in regards to user intelligence capabilities, enabling marketers to understand who their ideal users are (by demographics, geo, etc.). For example, a marketer behind a taxi app knows multiple parameters about different user segments. As a result, users are bombarded with ads that might be accurately targeted to their demographic profiles but are close to irrelevant for the current moment throughout their day.
Appnext Timeline – Mobile in Context
Appnext Timeline leverages location, real-time and historical…
The potential of apps in today’s market is astronomical – the kings of the store are making over £60,000,000 off an investment of around £110,000. Nothing is stopping you from doing the same, all you need is that golden ticket of an idea, a great marketing strategy and a large budget for both development and marketing. Here are the best 10 pieces of advice I can give you if you’re looking to dive into the business of app making.
1 What Problem Are You Trying to Solve?
When creating your app design, don’t get caught up in making it have too many features. This might seem counterintuitive, but you’re not trying to give someone the inspector gadget’s hat of apps – you want to be solving a single problem. You won’t score points with your testers if the complexity of your app overrides its core purpose.
2 Competitor Research
Take the time to download some of your competitor’s apps and see what they’re doing, and more importantly, ask yourself, how you can do it better. You shouldn’t be making…
In 2017, turning an app into a business is no walk in the park.
With such massive competition, you’ve got to have the right teams, resources, data, funds and endless willpower. However, there is still much to be learned from existing success stories.
When examining successful apps of 2016 we see that they all have common factors. They’re all innovative, social and have shown substantial growth. The difference between them is measured in many factors such as genre, size of teams and more. Some are location based, some are PvP (player versus player), some are live streaming apps and some are comprised of combined genres. While apps like, Unow and LiveMe are all about live services, others are focused on creativity. While some are teams of 12, others have teams of 100.
So the question asked is, why were they successful?
First, they were all innovative, with strong experienced teams, while the fact that they were heavily monetized didn’t hurt either.
The 3 pillars…
Paid Apps: Then and Now
Since the development of the smartphone, mobile apps have been the forefront of the daily lives of millions across the globe. Mobile apps allow us to work more efficiently, stay better connected, and do more than ever before.
While there are countless app categories and subcategories, all apps can be divided into two hierarching categories – paid apps and free apps. Free apps tend to have higher download rates initially, but often lack engagement after download. Paid apps are often overlooked simply because they have a cost, and with so much competition in the app store, it can be easy for users to find a free alternative. Developers are challenged with finding balance between covering their overhead expenses and providing the best User Experience possible for their audiences. This balance is often found in a Paid App pricing model.
A Brief History of Paid Apps
Mobile Apps have been available for download in the Apple App Store, which at the time was an extension…
Becoming an in-app monetization master requires knowledge, experience, and strategy. This article will provide you with the tips and insights you need, to achieve effective and successful in-app ad monetization.
Mobile App Monetization
Before we begin, let’s take a minute to think about the mobile ad industry. What does the future hold in store? A whole lot of money bag potential. The graph below depicts the amount of spend on mobile ads per year, from 2014 until 2018.
Though there is a slight decrease in the percentage of growth, the amount of mobile ad spend continues to increase. Advertisers will keep spending money on ads, and by the end of 2018, the ad spend is expected to reach $120 billion dollars. That’s a whopping 50% increase compared to 2016 spend.
This is how much Advertisers spend on each and every one of us. Well, guess what? By the end of 2018, advertisers will spend a bit more than $50 on every mobile user. For those of you who were poor…
It’s almost time for Christmas! Countries around the world are starting to “dress” their cities in festive lights, and there is an addictive smell of pine trees and chestnuts in the air, while cheerful holiday music takes over radio stations.
Appnext is embracing the holiday spirit with a special Christmas bonus. We don’t care if you’ve been naughty or nice, we are thrilled to help you celebrate the holiday and fill your stockings by allowing you to make extra revenue throughout the festive month of December, using our SDK.
This is a limited time promotion ending December, 31st.
To receive the bonus, integrate the Appnext SDK for Android or iOS and we will double the revenue you generate across a full mix of possible implementations, including Full Screen & Rewarded Video Formats, Interstitials, Native ads, and more!
How does it work?
If you started monetizing your apps and games with Appnext SDK in December 2017, we will double (!) all the revenue…
The world of mobile apps has seen exponential growth and change since the inception of the App Store in 2008. After the store’s launch, there were 552 apps, and the majority of them were paid. Fast forward to 2016, there are 4.4 million apps in both app stores. The vast majority of these apps are free — as users demand it that way. According to Mobile Gaming Insights Report by Soomla, only 3-5% of game users will convert to being paid users, and only 2% of the gamers still continue to use the game on the 30th day.
These are tough statistics, so the app industry had to adjust to meet consumer demands. Furthermore, app monetization may be tricky, and requires solid knowledge, and strategy. The questions always arises — should I place ads or not? How do I approach in-app purchases? Should I offer a premium paid package? Developers want the best user experience, but they have to turn a profit. We will discuss all types of app monetization strategies, both ad-based and not; as well as important…
As far as high-tech goes, mobile reigns as one of the most popular subsets of the industry, and it’s only showing signs of further growth. Whether you’re a veteran or a newbie to the mobile market, continue reading to find out how to make your app as financially rewarding as possible and foster a steady, scalable, and successful mobile business.
Use a blended model
Instead of focusing all your monetization efforts on one method (e.g. in-app advertising versus in-app purchasing, paid app versus free/freemium), test out the mobile waters by getting your feet wet in a variety of strategies. You’ll likely come to possess eye-opening insights by pursuing methods (or a mixture thereof) that you perhaps hadn’t initially anticipated to be rewarding. Older methods of advertising, for instance, that focused primarily on banner ads have been replaced by more engaging multimedia calls-to-action that generate more clicks and conversions than basic banners’ paltry 0.1% CTR. Video ads that organically…