It’s easy to understand the meteoric rise of fitness and wellness apps during COVID-19. Health and medical apps have existed for decades, but public acceptance has been slow. Over the last five years, it has come into the spotlight accelerated by a host of factors that pre-date the pandemic.
These days, as the tech and app developer’s community pursue ‘made in India’ initiatives, accelerating the recommendation channels is critical to support app growth. The recently launched Appnext ORP, a non-paid app discovery, provides an exclusive opportunity to be included in Appnext organic recommendations and get apps recommended on the hottest mobile placements
We are excited to share that Appnext has joined forces with Affle to establish the #1 app discovery platform across India and SEA and a new global force in the mobile advertising space.
Appnext Ranked #1 App Discovery Platform in India and SE Asia
Every year I consult with a handful of founders, CEOs and other experts on their predictions for the coming year, and I’m pleased to share their insights. As I spoke with them, a few common themes emerged, including new app discovery channels (eg. OEM app stores), increased need for app content to live outside the app, greater personalization/contextualization of marketing messages, and more data-driven decision-making. The need to protect privacy enforced by stricter regulation is another key issue for 2020
Pinduoduo is the fastest growing e-commerce startup in the history of China. What has been the secret to this incredible growth? Many aspects of their success cannot be reproduced, however, some important lessons on how to drive consistent re-engagement can be learned.
Undoubtedly the “Mother of Mobile Trade Shows,” MWC is always exciting. All companies, big and small, are trying to stand out above the crowd, showing what new innovations and products they have been working on for the past year.
Mobile and apps, in particular, are rapidly changing. The way people experience and consume services through their mobile phone has changed. In an era that questions the form of apps up to the point of their very existence, it’s time to look for different ways to connect with your users and monetize your apps.