This article was originally posted on forbes.com The tragic conflict that is currently ravaging Ukraine has precipitated one of the biggest refugee crises in Europe since World War II. At present, an estimated 4.3 million people have fled their homes in Ukrainian towns and cities and escaped across the borders of neighboring countries. This mass exodus of civilians escaping war and the reality of a twenty-first century conflict in a developed region have brought into sharp focus the indispensable role of modern mobile technology during times of crisis. Mobile technology has for many years now been an indispensable piece of equipment…
This article was originally posted on forbes.com Are super-apps poised to take over Europe and the United States? Will 2022 see millions of people immersed in the metaverse? How can hyper-personalization further improve the customer experience? These were just some of the questions I put to a group of industry leaders and experts when I asked them to predict the most exciting and significant mobile developments we have in store for us over the coming year. According to App Annie’s Lexi Sydow, the average smartphone user experience will improve in 2022 thanks to major improvements in location-based technology and artificial intelligence…
What an incredible and jam-packed year 2021 has been! The last 12 months have been some of our busiest and most successful: we have launched a significant new product and won a prestigious award; we have dominated industry rankings and expanded into emerging markets. We now embark on 2022 buoyed by our triumphs and riding on a wave of momentum. This new year is shaping up to be our most exciting yet. One of the biggest highlights of last year was undoubtedly the January release of Appnext’s Out of Box Experience (OOBE). This new offering perfected our already unrivalled end-to-end…
All eyes are on the 5G market right now as we started to get a glimpse into what 5G can do. Consumers will be interested in using 5G to enhance their mobile experience. App marketers need to act now as the 5G future is fast approaching and it will change the mobile landscape. Read more from our CEO Elad Natanson on his recent Forbes article
One of the toughest challenges for app developers is finding a way to make their apps stand out from the competition. Advertisers can boost customer loyalty, engagement, brand awareness, and revenues if they let their customers play to pay. Read more from our CEO, Elad Natanson on his recent Forbes article.
The role of device manufacturers and communication and services providers has never been more vital as smartphones are now recognized as our most indispensable device. They act as the gateway to our day-to-day schedules and activities, providing the core of connectivity and access to crucial information, services, social interaction, and entertainment.
With Appnext OOBE Appnext stands ready to provide a complete end-to-end discovery solution that is second to none as it spans the entire users’ daily journey from the initial device setup and throughout the device usage.
There is no doubt that 2020 has been one of the most challenging years. The last year has strengthened our belief that the ethos behind Appnext when it was founded 7 years ago has never changed: finding the right app exactly when you need it is vital in our technological and interconnected lives. In 2020, more than ever before, we have become dependent on mobile devices to maintain our day-to-day schedules amid the increasing disruption to our everyday activities. From fitness to travel and from shopping to communication, apps have provided the solution.
Even before the Coronavirus pandemic struck this year, the #mobilepayments market was on course to experience unprecedented growth and it will need to adapt to the new ways mobile users interact with their devices.
Read Appnext CEO Elad Natanson’s Forbes column on AliPay’s path and its important lessons.