Elad Natanson, Founder & CEO


Insider’s View to Mobile World Congress 2019

This year’s MWC theme describes the powerful combination of flexible high-speed 5G networks, IoT, AI and big data: “Intelligent Connectivity marks the beginning of a new era of highly contextualized and personalized experiences, delivered when and where you want them.” This theme integrates beautifully with Appnext’s vision of helping users discover the most relevant apps along with their daily mobile journey specifically when they intend to use them.

App Growth 2018 – Must Read Tips from the Best Minds in Mobile

This article was originally posted on  We’re continuing to say goodbye to 2017 and welcome 2018 by giving you, my loyal readers, yet another end-of-year treat! I have gathered some refreshing and thought-provoking tips from leading mobile experts such as Foursquare’s Steven Rosenblatt, Taboola’s Adam Singolda, Ozon’s Danny Perekalsky, Viber’s Moshi Blum, Leanplum’s Momchil Kyurkchiev and many more. This is a shortened version of the tips because we had so many good ones! The full version will be shared in a few weeks, so stay tuned. I believe this list will help you understand what the mobile industry is up to and what…

Mobile Execs Reveal Their Predictions for 2018

This article was originally posted on  It’s that time of the year again when all of us are summing up our activities for the year and planning ahead for the next one. Like we did in the past, I would like to present you with some very interesting mobile industry predictions made by some of the most interesting executives and rising stars of our quick-changing, high-octane industry. So here they are, and, at the end, I’ll let you in on what I think will happen this year. Enjoy! Aurelie Guerrieri, CEO, Akila One What do you predict will be…

What I Am Thankful For

Thanksgiving day is a perfect example of a symbol that can relate to us all, regardless of religion, faith or place of residence. I think this holiday is unique because it has remained modest, less consumerized, and provides the perfect opportunity to thank and cherish the people around us. This year, I want to tell you what I am thankful for – First and foremost, I am thankful to have a wonderful family, my wife and five kids. They are those who give me the support and inspiration I need. Second, I am thankful for having the chance to lead…