Elad Natanson, Founder & CEO


Coronavirus And The App Economy: Crisis And Catalyst

For those of us in technology, especially mobile technology, it’s crazy to see how an exogenous, unforeseen shock can so quickly and profoundly affect our business. For some huge platforms, COVID represents an existential crisis from which they may never fully recover. For others, it has accelerated months or years of growth into a few weeks. Our CEO, Elad Natanson, spoke with senior executives at several firms in different countries and different verticals, to see how they are managing during the crisis, and what impact they think it will have on their businesses over the long term, for his Forbes column.

2020 App Economy Predictions: New Discovery Channels, The Importance Of Context/Personalization, And The Rise Of India

Every year I consult with a handful of founders, CEOs and other experts on their predictions for the coming year, and I’m pleased to share their insights. As I spoke with them, a few common themes emerged, including new app discovery channels (eg. OEM app stores), increased need for app content to live outside the app, greater personalization/contextualization of marketing messages, and more data-driven decision-making. The need to protect privacy enforced by stricter regulation is another key issue for 2020

Insider’s View to Mobile World Congress 2019

This year’s MWC theme describes the powerful combination of flexible high-speed 5G networks, IoT, AI and big data: “Intelligent Connectivity marks the beginning of a new era of highly contextualized and personalized experiences, delivered when and where you want them.” This theme integrates beautifully with Appnext’s vision of helping users discover the most relevant apps along with their daily mobile journey specifically when they intend to use them.

App Growth 2018 – Must Read Tips from the Best Minds in Mobile

This article was originally posted on  We’re continuing to say goodbye to 2017 and welcome 2018 by giving you, my loyal readers, yet another end-of-year treat! I have gathered some refreshing and thought-provoking tips from leading mobile experts such as Foursquare’s Steven Rosenblatt, Taboola’s Adam Singolda, Ozon’s Danny Perekalsky, Viber’s Moshi Blum, Leanplum’s Momchil Kyurkchiev and many more. This is a shortened version of the tips because we had so many good ones! The full version will be shared in a few weeks, so stay tuned. I believe this list will help you understand what the mobile industry is up to and what…

Mobile Execs Reveal Their Predictions for 2018

This article was originally posted on  It’s that time of the year again when all of us are summing up our activities for the year and planning ahead for the next one. Like we did in the past, I would like to present you with some very interesting mobile industry predictions made by some of the most interesting executives and rising stars of our quick-changing, high-octane industry. So here they are, and, at the end, I’ll let you in on what I think will happen this year. Enjoy! Aurelie Guerrieri, CEO, Akila One What do you predict will be…