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Elad Natanson, Founder & CEO

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Papel dos fabricantes e das operadoras de dispositivos móveis na economia de aplicativos

Publicado originalmente na Times of India. Quando o Google lançou sua primeira loja de aplicativos em 2008, conhecida como Android Market, havia apenas 50 aplicativos disponíveis para os usuários. Na época, Eric Chu, que era um dos líderes do Google, descreveu a loja como mais um “marketplace” onde os desenvolvedores teriam um ambiente aberto e viável para lançar seu conteúdo. De fato, lançar um novo aplicativo era tão simples quanto se registrar como comerciante, fazer o upload do conteúdo e fornecer uma descrição. Para os desenvolvedores, essa foi a era de ouro para o lançamento de novos produtos. Naqueles primeiros…

TikTok, Facebook & Generation Alpha Will Shape The Future Of Social Shopping

They are the most popular mobile apps in the world. The odds are that you have several of them on your phone that you most likely check on multiple occasions throughout the day. Social media apps are undoubtedly the most ubiquitous apps in smartphone history. Recent statistics show they are the most used and installed apps in the world. Facebook has a colossal 2.9 billion monthly average users. For Instagram, that figure is 2 billion, and TikTok — the fastest-growing social media platform — has no fewer than a billion MAUs. Even more impressive than the global number of people…

The role of mobile device manufacturers and mobile carriers in the app economy

When Google launched its first app store, known as the Android Market in 2008, there were just 50 apps available for users to choose from. At the time, Google’s Eric Chu described the store as more a “marketplace” where developers would have an open and unobstructed environment to launch their content. In fact, debuting a new app was as simple as registering as a merchant, uploading the content and giving it a description. For developers, this was the golden age for launching a new product. In those first few years, some app store optimization and a limited social media advertising campaign could be enough to ensure…

Appnext expands collaboration with OPPO, Realme to power device-level app recommendations

Appnext, the leading independent discovery platform offering innovative solutions to engage with users directly on their smartphones, announced today the expansion of their strategic partnership with OPPO and Realme, the global mobile manufacturers, to accelerate device-level app recommendations across OPPO and Realme devices. Appnext has already successfully completed the integration with OPPO and Realme devices in India and Southeast Asia, reaching over millions monthly OPPO and Realme users internationally, ensuring greater reach, user base growth and faster time to install for its clients worldwide. With this partnership, Appnext powers its advertisers to engage with a large number of OPPO and Realme users globally directly on their mobile devices in the language of choice. Deployed on various mobile…

Appnext Showcases Revolutionary App Discovery Offerings Designed to Match Mobile Carriers Unique Needs at CommunicAsia, Singapore June 1-3

Appnext’s solutions enable mobile carriers to continuously engage with their end-users, providing personalized experiences across the mobile journey while accelerating new growth and revenue opportunities SINGAPORE, May 26, 2022 /PRNewswire/ — Appnext, the leading independent discovery platform offering innovative solutions to engage with users directly on their smartphones, announced today it will showcase its industry-leading suite of app discovery solutions tailored for mobile carriers in this year’s CommunicAsia event in Singapore. Appnext’s tech-powered discovery solutions enable device-level app recommendations to blend into a user’s daily mobile journey, facilitating a personalized experience from the first device customization and via various placements at relevant moments. “In a world where Smartphones…

How Encrypted Messaging Apps Have Become a Vital Tool for Surviving Warfare

This article was originally posted on forbes.com The tragic conflict that is currently ravaging Ukraine has precipitated one of the biggest refugee crises in Europe since World War II. At present, an estimated 4.3 million people have fled their homes in Ukrainian towns and cities and escaped across the borders of neighboring countries. This mass exodus of civilians escaping war and the reality of a twenty-first century conflict in a developed region have brought into sharp focus the indispensable role of modern mobile technology during times of crisis. Mobile technology has for many years now been an indispensable piece of equipment…

Super-Apps, Hyper-Personalization and Traversing the Metaverse: 2022 Mobile Predictions

This article was originally posted on forbes.com Are super-apps poised to take over Europe and the United States? Will 2022 see millions of people immersed in the metaverse? How can hyper-personalization further improve the customer experience? These were just some of the questions I put to a group of industry leaders and experts when I asked them to predict the most exciting and significant mobile developments we have in store for us over the coming year. According to App Annie’s Lexi Sydow, the average smartphone user experience will improve in 2022 thanks to major improvements in location-based technology and artificial intelligence…

Innovation, Personalization & Expansion: 2021 was a success and why 2022 will be better

What an incredible and jam-packed year 2021 has been! The last 12 months have been some of our busiest and most successful: we have launched a significant new product and won a prestigious award; we have dominated industry rankings and expanded into emerging markets. We now embark on 2022 buoyed by our triumphs and riding on a wave of momentum. This new year is shaping up to be our most exciting yet. One of the biggest highlights of last year was undoubtedly the January release of Appnext’s Out of Box Experience (OOBE). This new offering perfected our already unrivalled end-to-end…