On-device app discovery is a relatively new user acquisition channel that allows marketers to advertise apps directly on smartphones via multiple touchpoints. Third-party platforms such as Appnext have…
Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming category in the Retention Index.
Quando me pediram para escrever um breve artigo me apresentando à equipe da Appnext, decidi pensar sobre o que torna a nossa empresa única. Em primeiro lugar, podemos…
All eyes are on the 5G market right now as we started to get a glimpse into what 5G can do. Consumers will be interested in using 5G to enhance their mobile experience. App marketers need to act now as the 5G future is fast approaching and it will change the mobile landscape. Read more from our CEO Elad Natanson on his recent Forbes article
Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.
Gözde Alemli recently joined the Appnext team as our new Country Manager for Turkey.
We asked Gözde to tell us about the exciting developments we can expect to see in her region – and believe us when we say there is lots to look forward to!
Appnext’s Country Manager in Turkey, Gözde Alemli, recently moderated a panel discussion at the Digital Analytics Summit 2021, where she discussed mobile attribution and its importance in mobile marketing investments. Afterwards, Gözde took the time to share with us some of the key insights from that discussion.
One of the toughest challenges for app developers is finding a way to make their apps stand out from the competition. Advertisers can boost customer loyalty, engagement, brand awareness, and revenues if they let their customers play to pay. Read more from our CEO, Elad Natanson on his recent Forbes article.