We are happy to announce that Appnext has been recognized at the prestigious Indian Digital Marketing Awards (IDMA) 2024 by exchange4media. Chosen from over 1,300 entries, it is our privilege to be placed among the trailblazers in our industry and to secure an award in the category “Best Campaign: Use of Mobile and Mobile Monetization”, in collaboration with Goibibo. This accolade is a testament to the powerful partnership between Appnext and Goibibo, and the innovative strategies that have driven exceptional results in the mobile marketing space. Goibibo, a leader in India’s travel industry, was already a household name, with its…
Why the Science Behind Customer Loyalty is Vital for App Success
For every app developer, the ultimate goal is clear: growth that translates into profitability. Yet, despite favorable market conditions, smooth app functionality, and committed investors, countless apps still fail within their first 12 months. These failures often stem from neglecting a critical asset: the user. In their quest to attract new users and expand into new markets, many apps lose sight of the importance of retaining their existing user base, ultimately driving them into the arms of competitors. The Brain When it Hears “Freemium” True brand loyalty is deeply rooted in understanding the psychological mechanisms that drive consumer behavior. While…
Elevating Your App Business During India’s Festive Season with Appnext
The festive season in India is a mesmerizing tapestry of traditions, colors, and celebrations. It’s a time when the entire nation comes alive with fervor and enthusiasm and presents a perfect time for app developers and marketers to tap into this vibrant market. One potent ally that can help you make the most of this season is Appnext. Understanding Appnext: Your Gateway to Mobile Discovery Appnext stands at the forefront of mobile app discovery platforms and can certainly help you grow your app business during the festive season. By harnessing a complex interplay of factors like location, demographics, and past…
What is Seasonal App Marketing and Why Does it Matter?
In today’s dynamic digital marketplace, the ability to stand out and capture user attention is crucial for app developers and marketers. One powerful strategy to achieve this is seasonal app marketing: aligning your marketing efforts with specific seasons, holidays, or events throughout the year. Let’s dive deeper into what seasonal app marketing is and why it matters… Understanding Seasonal App Marketing So we know that seasonal app marketing is the practice of tailoring your marketing campaigns to coincide with specific times of the year, but this isn’t just limited to national and international holidays. All kinds of events, along with…
Appnext Partners with AppsFlyer for Next-Level Campaigns with Advanced Engagement Metrics
Appnext has partnered with AppsFlyer to significantly improve how ad engagement is measured, responding to the demand for detailed and transparent metrics in a privacy-focused digital landscape. This partnership empowers advertisers with thorough insights into user interactions utilizing AppsFlyer’s cutting-edge Enriched Engagement Types. Traditional ad metrics, such as view-through and click-through rates, have historically provided a narrow perspective on user behavior. The rise of innovative ad formats—such as playable ads, skippable videos, and short-form content to name a few—has added a new layer of complexity to the advertising landscape. While these formats offer engaging ways to captivate audiences, they also…
Decoding UEFA 2024: The Hidden Tactics of Football and Digital Engagement
In the electrifying world of football, every move on the pitch is meticulously calculated, and every play is strategically planned. But what about the digital arena surrounding the sport? As UEFA 2024 approaches, we delve into the intersection of football fervor and digital innovation, uncovering the hidden tactics that drive user engagement and redefine the game off the field. At Appnext, we’re not just spectators; we’re catalysts, revolutionizing the way users engage with mobile apps throughout their daily journey. Join us as we unveil how Appnext’s end-to-end mobile app discovery solutions are set to redefine the UEFA experience for millions.…
Empowering Growth: A Conversation with Siddharth Shenoy, Country Manager, India at Appnext
In the dynamic world of digital marketing, staying ahead of the curve is crucial. At Appnext, innovation is not just a buzzword; it’s the cornerstone of our approach to business. Recently, at ad:tech India, Siddharth Shenoy, our Country Manager for India, shared insights into Appnext’s journey and the ever-evolving landscape of mobile advertising. Siddharth’s journey with Appnext spans seven years, during which he has witnessed and contributed to the company’s growth in the Indian market. From the nascent stages of app marketing to the current landscape boasting over 1000’s of apps, Siddharth has been at the forefront of forging key…
3 Things the Olympics and App Business Have in Common
Today’s app market is so competitive that much like Olympic athlete’s developers around the globe are struggling to beat the competition, gain exposure, and get “gold” from their apps. With the upcoming 2024 Olympics we decided to show you 3 things the Olympics and the app business have in common. Ready – get set – Go! Nothing like a little bit of Competition If you think about it, the app business is exactly like the Olympics except the main event doesn’t happen every four years it’s a year-round, daily competition that requires constant maintenance, hard work. Olympic athletes and app developers…
Brazil in Focus: Growth Opportunities in Latin America’s Largest Market
Brazil stands as a powerhouse in Latin America, boasting the highest Internet penetration rate in the region and ranking fourth globally in app adoption. This dynamic mobile landscape has profoundly reshaped how Brazilians interact with the digital world, impacting every aspect of life from work to leisure. The uptake of mobile apps has not only transformed daily activities but has also significantly contributed to the nation’s economic growth and job market. In 2023, Brazil’s app market generated $1.7 billion in revenue, marking a substantial increase from $1.4 billion the previous year. With a youthful demographic and robust economic growth, Brazil’s…