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Dipika Chaubal

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Decoding UEFA 2024: The Hidden Tactics of Football and Digital Engagement

In the electrifying world of football, every move on the pitch is meticulously calculated, and every play is strategically planned. But what about the digital arena surrounding the sport? As UEFA 2024 approaches, we delve into the intersection of football fervor and digital innovation, uncovering the hidden tactics that drive user engagement and redefine the game off the field. At Appnext, we’re not just spectators; we’re catalysts, revolutionizing the way users engage with mobile apps throughout their daily journey. Join us as we unveil how Appnext’s end-to-end mobile app discovery solutions are set to redefine the UEFA experience for millions.…

Empowering Growth: A Conversation with Siddharth Shenoy, Country Manager, India at Appnext

In the dynamic world of digital marketing, staying ahead of the curve is crucial. At Appnext, innovation is not just a buzzword; it’s the cornerstone of our approach to business. Recently, at ad:tech India, Siddharth Shenoy, our Country Manager for India, shared insights into Appnext’s journey and the ever-evolving landscape of mobile advertising. Siddharth’s journey with Appnext spans seven years, during which he has witnessed and contributed to the company’s growth in the Indian market. From the nascent stages of app marketing to the current landscape boasting over 1000’s of apps, Siddharth has been at the forefront of forging key…

3 Things the Olympics and App Business Have in Common

Today’s app market is so competitive that much like Olympic athlete’s developers around the globe are struggling to beat the competition, gain exposure, and get “gold” from their apps. With the upcoming 2024 Olympics we decided to show you 3 things the Olympics and the app business have in common. Ready – get set – Go! Nothing like a little bit of Competition If you think about it, the app business is exactly like the Olympics except the main event doesn’t happen every four years it’s a year-round, daily competition that requires constant maintenance, hard work. Olympic athletes and app developers…

Brazil in Focus: Growth Opportunities in Latin America’s Largest Market

Brazil stands as a powerhouse in Latin America, boasting the highest Internet penetration rate in the region and ranking fourth globally in app adoption. This dynamic mobile landscape has profoundly reshaped how Brazilians interact with the digital world, impacting every aspect of life from work to leisure. The uptake of mobile apps has not only transformed daily activities but has also significantly contributed to the nation’s economic growth and job market. In 2023, Brazil’s app market generated $1.7 billion in revenue, marking a substantial increase from $1.4 billion the previous year. With a youthful demographic and robust economic growth, Brazil’s…

Gold Medal Marketing: Strategies for Winning on Mobile at the 2024 Paris Olympics

The athletes are training, team rosters are being finalized, and preparations are underway in Paris, where the 2024 Summer Olympic Games will be held. With more than a billion people expected to watch the Opening Ceremony, the Games present a monumental opportunity for mobile app marketers to engage with a global audience. While the Olympics offer a chance to connect with untapped audiences, there are challenges in standing out during such a major event. For marketers aiming to succeed in this competitive environment, partnering with Appnext can significantly enhance their campaigns. The transition from traditional media to mobile apps has…

The Academy Award Goes To… Social Apps

The data from last year, as summarized in the State of Mobile Report published annually by data.ai, was, as ever, an illuminating snapshot into global mobile trends of the previous year. These insights from data.ai are almost an “App Oscars” in which certain verticals are celebrated by users as if winning the academy award for their innovative and engaging experiences. The overall narrative of the mobile app economy in 2023 was one of resilience and resurgence. After a brief slowdown in 2022, consumer spending on apps climbed by 3% to a staggering $171 billion in 2023. This growth was not…

Spotlight on India in the Latest AppsFlyer Performance Index

The AppsFlyer Performance Country Index provides a comprehensive overview of the app economy, highlighting key trends and market dynamics that help developers and marketers prioritize their strategies in the digital landscape. With an analysis of 19 billion installs across 30,000 apps over a three-month period, the Index offers valuable insights into the geographies that industry players should focus on. In its 2024 edition, India emerged as a leader in eight major categories including Dating, Finance, Lifestyle, Education, and Social Media, underscoring its vast market potential and high consumer engagement. The country also excelled in education and health & fitness apps,…

ad:tech Delhi 2024 – A Season of Leading the Advertising of the Future, Powered by Affle

As the dust settles on another electrifying edition of ad:tech Delhi, we’re delighted to share some #BuiltToLast moments from Team Affle! ad:tech Delhi 2024 was a bustling hub for over 6,000 attendees from the marketing, technology, media, and advertising worlds. Held over two days, ad:tech the event served as a melting pot of ideas, insights, and strategies poised to shape the future of advertising and technology landscape. With a focus on innovation and collaboration, at Affle we showcased five of our innovative platforms under one roof: Appnext, ConvergeAI, mDSP, Newton, and RevX. This consolidated approach demonstrated the diverse strengths of…

The Key to App Success: Why LTV Still Matters Most

Understanding the Lifetime Value (LTV) of app users is key for app developers aiming to create a sustainable, profitable business. Whether they are gaming apps, subscription-based services or free apps monetized through advertising, the essence of an effective growth strategy should focus on maximizing user LTV through acquisition, engagement, and retention efforts. Lifetime Value encapsulates the entire value a user contributes during their relationship with an app. It estimates the total net revenue, both direct and indirect, that a user is expected to generate throughout their lifecycle. But LTV is more than just a financial metric: it also represents user…