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Dipika Chaubal

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Spotlight on India in the Latest AppsFlyer Performance Index

The AppsFlyer Performance Country Index provides a comprehensive overview of the app economy, highlighting key trends and market dynamics that help developers and marketers prioritize their strategies in the digital landscape. With an analysis of 19 billion installs across 30,000 apps over a three-month period, the Index offers valuable insights into the geographies that industry players should focus on. In its 2024 edition, India emerged as a leader in eight major categories including Dating, Finance, Lifestyle, Education, and Social Media, underscoring its vast market potential and high consumer engagement. The country also excelled in education and health & fitness apps,…

ad:tech Delhi 2024 – A Season of Leading the Advertising of the Future, Powered by Affle

As the dust settles on another electrifying edition of ad:tech Delhi, we’re delighted to share some #BuiltToLast moments from Team Affle! ad:tech Delhi 2024 was a bustling hub for over 6,000 attendees from the marketing, technology, media, and advertising worlds. Held over two days, ad:tech the event served as a melting pot of ideas, insights, and strategies poised to shape the future of advertising and technology landscape. With a focus on innovation and collaboration, at Affle we showcased five of our innovative platforms under one roof: Appnext, ConvergeAI, mDSP, Newton, and RevX. This consolidated approach demonstrated the diverse strengths of…

The Key to App Success: Why LTV Still Matters Most

Understanding the Lifetime Value (LTV) of app users is key for app developers aiming to create a sustainable, profitable business. Whether they are gaming apps, subscription-based services or free apps monetized through advertising, the essence of an effective growth strategy should focus on maximizing user LTV through acquisition, engagement, and retention efforts. Lifetime Value encapsulates the entire value a user contributes during their relationship with an app. It estimates the total net revenue, both direct and indirect, that a user is expected to generate throughout their lifecycle. But LTV is more than just a financial metric: it also represents user…

The Indian Premier League (IPL) Season Has Begun And That Means A Multitude Of Opportunities For App Marketers

The Indian Premier League (IPL) is the most watched cricket league in the world, with the start of the season hotly anticipated across India. Far more than just a sporting occasion, in recent times the IPL has become a cultural phenomenon that captivates the attention of a nation. With so many eyeballs to grab, the IPL season is undoubtedly an unmissable opportunity for app marketers to showcase their apps and services to a vast audience of smartphone-owning Indians. But how can app marketers in India get their app to stand out in such a crowded market during the IPL season?…

Appnext: Playing Cupid for Apps and Users in the Digital Age

Appnext is embracing the role of a cupid for connecting apps and users in a digital space. As we celebrate Valentine’s Day, let’s explore how Appnext’s innovative platform is shooting arrows of app perfection straight to users’ mobile devices The Digital Matchmaker: In the fast-paced world of mobile apps, finding the perfect match can be challenging for both users and app developers. With millions of apps vying for attention, how do you ensure that your app finds its ideal user? This is where Appnext steps in as the ultimate matchmaker, using smart recommendations to bring together apps and users seeking…

New devices, new demands: Make your app the holiday must-have

Unwrapping Holiday App Marketing Insights The holiday season is a time of year that’s synonymous with joy, togetherness, and, of course, shopping. For app marketers, it’s a great opportunity as millions of people unwrap new mobile devices, eagerly seeking new apps to enhance their lives. By understanding the latest app trends and catering to the evolving needs of holiday shoppers, app marketers can ensure their apps are among the many that are discovered, downloaded, and actively used throughout the holiday season and beyond. Verticals Growth Looking at the app growth across different categories, we see that Travel and local leads…

Marketers Cannot Afford to Ignore Southeast Asia’s M-Commerce Festivals

With its rich tapestry of cultures and booming digital landscape, Southeast Asia is witnessing a significant surge in mobile commerce. Thanks to the expansive penetration of smartphones, improved internet infrastructure and a growing middle class with increasing power, mobile shopping is now the preferred method of buying for millions of users. And with the COVID-19 pandemic further accelerating the shift to digital platforms, Southeast Asia’s m-commerce landscape is projected to be worth hundreds of billions of dollars in the coming years. Some of this seismic growth is attributed to three shopping days that have taken the continent by storm: 10/10…

The Cricket World Cup is Just Getting Underway, Bringing With it a Prime Opportunity to Drive Sports Fans to Your App

Cricket fans are buzzing with excitement this month (October) as the hotly awaited ICC Cricket World Cup 2023 gets underway after a four-year gap. With 10 nations competing, the tournament is expected to attract huge numbers of viewers as it plays out at 10 grounds across India – from Dharamsala in the north, to Bangalore and Chennai in the south – between now and November 20th. Apart from hosts India and reigning world champions England, the competing countries are New Zealand, Australia, Bangladesh, Pakistan, Afghanistan, South Africa, Sri Lanka and the Netherlands. While cricket fans from all over the world…

Elevating Your App Business During India’s Festive Season with Appnext

The festive season in India is a mesmerizing tapestry of traditions, colors, and celebrations. It’s a time when the entire nation comes alive with fervor and enthusiasm and presents a perfect time for app developers and marketers to tap into this vibrant market. One potent ally that can help you make the most of this season is Appnext. Understanding Appnext: Your Gateway to Mobile Discovery Appnext stands at the forefront of mobile app discovery platforms and can certainly help you grow your app business during the festive season. By harnessing a complex interplay of factors like location, demographics, and past…