Blog Archives
Appnext Introduces It’s In-App Header Bidding
in-app header bidding

We’re pretty emotional about the release of our in-app header bidding and we hope you will be too! Publishers will be able to put the old fashioned waterfall system in the past and focus on their monetization future increasing eCPM by 20-40%.

Instead of working according to the waterfall method and basing bids on historical eCPM, publishers will receive a predicted real-time eCPM for every request and user, maximizing their monetization efforts.

in-app header bidding

By updating the SDK publishers will enjoy:

Real-time eCPM bid per specific request and user
App Install & Re-engagement Campaign blend
Fully transparent pricing

Related content: In-app ads going once, going twice, sold! To the highest bidder!

In-app header bidding is currently available for Android and will be released to iOS in a few short weeks. For questions about integration or feedback about our in-app header bidding please feel free to contact us at

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Developers all over the world are currently taking this survey
developer survey

We are excited to announce that the Developer Economics Q3 2017 survey, run by our friends at VisionMobile, has just been launched! This is the 13th developer survey, focusing on tools, training and career development. Every year more than 40,000 developers around the world participate in this survey, so this is a chance to be part of something big and make your own contribution to the developer community.
The survey features questions on topics like development resources and where to find them, tutorials and courses, distribution channels, developer tools and SDKs, as well as languages, platforms, app categories, new technologies, and revenue models. What’s great about this survey is that it is 100% relevant since it has been made by developers. Plus you will get to learn about new tools – and it only takes 15 minutes!
Related content: App Development Tools Game Developers Should Use When Building An App
developers survey
The Developer Economics survey is always designed to offer an extra fun…
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3 Tips for Successful Satellite Apps From Developer Superstar Mikolaj Janeczek
Pokemon go guide

Warsaw based superstar developer Mikolaj Janeczek, created a Pokemon Go guide app shortly after the launch of Pokemon Go . The app was a hit, reaching over 5 million downloads in just 14 days. Here are his 3 tips for developers out there trying to make it with satellite apps.

1) Identify an app/game that is catching momentum and rapidly climbing the chart. find a good niche and create a unique app.

2) Think about what the user will get by using your app. Make sure your app is focused and simple, allowing you to launch as soon as possible.

3) Promote your new apps in your other apps and games, and promote your satellite app in forums and communities related to the core app like I did when I created Pokemon Go.

How did he do it? Check out our case study below:
Appnext: What inspired you to create the Pokemon Go guide?

Mikolaj: I got the idea from  my best friend. He was a fan of Pokemon GO, so we decided to create an advanced guide for all players. He made the…
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How Indie Developers Can Survive In a Big-Budget World

Our founder, Elad Natanson, gives insight into Growth Hacking tools for indie developers in his latest piece for Forbes.
In 2015, the mobile economy is booming and app marketing is feeding the beast.
With millions of apps now on offer on both Apple AAPL +2.05% and Google GOOGL -2.91% platforms, it is harder and harder to build awareness for a new app. Large app developers, particularly mobile game companies, are spending enormous sums of money on marketing. Supercell, the developer of the popular Clash of Clans and Boom Beach spent $440 million USD on marketing and advertising in 2014. King, maker of Candy Crush Saga, spent $455 million. How can small startups and indie developers with no marketing budget compete in this landscape? It may seem impossible, yet there are many apps that have grown tremendously while spending little to no money on advertising.
One phrase you may have heard about is “Growth Hacking.” In general, growth hacking means finding ways to grow without spending money…
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Word Hack – App Success Story. From Idea to The App Store Top Charts.

In our search to understand and learn from successful apps, current word game hit Word Hack is definitely setting the right example. Reaching the top 10 charts for word games in over 15 countries (including US, Cjordan-11anada and Brazil), this massive hit can teach us many good lessons on development, launch and marketing.

So, we sat down with Jordan Gurrieri, Founder of Blue Label Labs, an NYC based app development lab that created Word Hack, and IdeaToAppster, a resource for news, articles and tips for mobile app  design and development. Here’s what he told us about the road to success

How did you come up with Word Hack? What inspired you? 

As app developers we get pitched app ideas all the time. The original gameplay idea for Word Hack was pitched to us by one of our IdeaToAppster writers. This one really stuck. We love word games and wanted to make the simple gameplay of Hangman and Wheel of Fortune more visual and exciting. With Word Hack, users match the colors of the letters with…
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Featured at appnext: RetroSelfie app for Android by Naughty Spirit

What do you like the most about your job? For us one of the daily delights is discovering great apps developed by the appnext community members. With over 7,000 developers on the appnext board we get to know many truly remarkable apps and admire great work the appnexters do developing stunning products and building successful app businesses around them. We thought it would be a good idea to share the best examples with you by featuring them at the Developers’ Stage.

Today the Stage belongs to Naughty Spirit whose flagship Android app – RetroSelfie allows the Selfie fans to apply vintage styles with lots of great filters, stickers, and frames. The app is really easy and fun to use, check it out and see yourself.

Championing the product development side of the app business, Naughty Spirit has chosen app discovery as one the monetization streams. NaSp calls appnext Interstitial at the app launch, and later triggers it at certain user actions. RetroSelfie users can also discover new…
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