10 years into the mobile revolution, and we are still carrying around this dead weight. Yes, the banner ad. The most notorious ad unit out there. If you’re in the mobile ad tech industry, 300X50 and 320X50 are no strangers to you. They are the default option for every app that has no alternative monetization strategy, but also the choice of a lot of apps that do. After 10 years, will 2017 finally kill-off banner ads? Or, will they live forever in the bottom of our pages?   Banner ads should be kept alive because… They go well with the…

Mobile games are taking over, gaining market share as better mobile devices allow for better game design, mechanism and overall experience. In fact, by 2020 the mobile games market will come close to taking almost half of the entire digital game market share: This trend is being led by veteran game companies like Supercell, Kabam, Machine Zone, and Playtika as well as newer studios, rising to fame on the waves of the mobile and social experience. Some studios, such as EA and Gameloft (recently acquired by Vivendi), adapted quickly to the new technology and have not only remained in power,…

The mobile ad tech is going through a lot of changes, with consolidation leading the way. NativeX, Inneractive, HeyZap, AdColony, Nexage, Avocarrot and many more were acquired during the past 2 years, and it seems this is only the beginning. The mobile ad tech is transforming, and only those with superior technology or size will survive. Interestingly enough, the mobile gaming arena is going through similar changes. Recently, we have been witnessing quite a few gaming studios being bought by larger ones. Since both arenas are heavily related, could these two phenomenons be connected as well? Let’s take a deeper…

The goal of our meetups is to bring people and businesses together, and share important knowledge that can help our industry grow. We recently hosted a very successful meetup in Helsinki and now that the “party” is over and we’re all back home recuperating from all the fun, there are quite a few insights that can be learned from the mobile industry leaders who attended. Check out “3 tips” on game growth from these mobile wizards You are not the industry standard! 4 companies are controlling roughly 90% of top 50 grossing gaming income in the United States (Supercell, King,…