Author

Jonathan Raveh

Browsing

Will 2017 Kill-off banner ads?

10 years into the mobile revolution, and we are still carrying around this dead weight. Yes, the banner ad. The most notorious ad unit out there. If you’re in the mobile ad tech industry, 300X50 and 320X50 are no strangers to you. They are the default option for every app that has no alternative monetization strategy, but also the choice of a lot of apps that do. After 10 years, will 2017 finally kill-off banner ads? Or, will they live forever in the bottom of our pages?   Banner ads should be kept alive because… They go well with the…

Mobile Games Revolutionized Game Companies, Will AR & VR do the Same?

Mobile games are taking over, gaining market share as better mobile devices allow for better game design, mechanism and overall experience. In fact, by 2020 the mobile games market will come close to taking almost half of the entire digital game market share: This trend is being led by veteran game companies like Supercell, Kabam, Machine Zone, and Playtika as well as newer studios, rising to fame on the waves of the mobile and social experience. Some studios, such as EA and Gameloft (recently acquired by Vivendi), adapted quickly to the new technology and have not only remained in power,…

Ad network and Mobile game consolidation – are they connected?

The mobile ad tech is going through a lot of changes, with consolidation leading the way. NativeX, Inneractive, HeyZap, AdColony, Nexage, Avocarrot and many more were acquired during the past 2 years, and it seems this is only the beginning. The mobile ad tech is transforming, and only those with superior technology or size will survive. Interestingly enough, the mobile gaming arena is going through similar changes. Recently, we have been witnessing quite a few gaming studios being bought by larger ones. Since both arenas are heavily related, could these two phenomenons be connected as well? Let’s take a deeper…

3 Tips on Game Growth from Leading Mobile Wizards

The goal of our meetups is to bring people and businesses together, and share important knowledge that can help our industry grow. We recently hosted a very successful meetup in Helsinki and now that the “party” is over and we’re all back home recuperating from all the fun, there are quite a few insights that can be learned from the mobile industry leaders who attended. Check out “3 tips” on game growth from these mobile wizards You are not the industry standard! 4 companies are controlling roughly 90% of top 50 grossing gaming income in the United States (Supercell, King,…

June Bonus for SDK Publishers

*THE BONUS PROGRAM WAS TERMINATED IN ACCORDANCE TO ITS T&C ON AUG, 1ST 2016* The mobile industry is going through a lot of changes recently, and the lack of stability is keeping many away from stable amounts of revenue. This is a very good reason to remind you that at Appnext things are moving forward as well, but your revenues and the support level remains high. So, as all of you are contemplating on what monetization partner to choose next – Appnext is inviting you to join and double your revenues for more than a month and a half.…

How to Build an App Marketing Strategy that Stays Relevant

It’s safe to say the world of Mobile Marketing is moving quicker than we can blink. What was relevant two years ago is now almost entirely obsolete. That’s why marketers need to stay far ahead the game in order to ensure our app marketing strategy and customers are with us for the long hall.

Though trends in mobile are constantly coming and going, there are certain aspects that remain consistent. So in order to stand the test of time, it’s important to keep on trend, while strengthening these classic mobile marketing tactics, which we have always relied upon.

iOS SDK Updates

It’s time for April renewal. We celebrate spring by enhancing our monetization products, making sure every item gets the Appnext superpowers. Our iOS SDK has been updated and supports the following units and functionalities: Interstitial – the top performer of all times features a targeted app Video trailer on its prime real estate, followed by several other relevant app offers your users may like. The unit supports Static Image, Video or Managed display formats, and allows you to set auto or manual play modes. Full Screen Video Unit – display high-quality video ads, owning full control over unit UX and…

3 Ways to Increase In App Advertising Revenue

The entertainment industry is exploding far beyond what it was five or ten years ago. Gone are the days where entertainment encompassed a standard blend of TV, movies, social media, and video games. Nowadays, new apps are coming into fruition on a daily basis for the sole purpose of providing fun and games for users right on their phones. With new mobile games coming up almost every day, it seems that the demand keeps growing, as users keep coming back for more.

But as the industry is steadily becoming more and more mature, the monetization question is always burning at the back of all developer’s minds. Obviously, if your game is paid for, developers automatically derive a source of income from the download fee. However, since often times paid games are less popular than the free version, many developers choose to make ads their primary monetization strategy. 

Get a trip to GDC – February Promotion

It is that time of the year again! GDC San Francisco, the world’s largest event dedicated to the game industry, is fast approaching on March, 16-18. This year we invite you to be a part of the Appnext GDC delegation. All Android game developers using the Rewarded Video SDK are welcome to claim their boarding passes to the Appnext GDC shuttle. Join the February bonus program, reach the bar and get a guaranteed trip to GDC, fully sponsored by Appnext. HOW TO ENTER Pamper you users for watching stunning app trailers with the Appnext Rewarded Video SDK. Reach 5M…