It’s boom time for shopping apps. With mega-sale events and regional e-commerce festivals heating up the market, mobile shopping activity is peaking, and there’s no slowdown in sight.…
What’s the first thing that comes to mind when you think of back-to-school season? Maybe it’s the smell of new books, the buzz of fresh notebooks, or the…
In today’s adtech landscape, winners aren’t those who serve the most impressions, but those who decode intent, adapt in real time, and engage before relevance expires. The traditional…
The Morning I Got the CallIt was 8:43 AM on a Tuesday when I got the message:”We’re launching the new app next month. It’s yours to market.”Excitement. Pressure.…
After months of brainstorming, coding, designing, testing, and maybe a few sleepless nights, your app is finally live. You hit “publish” on the app store with fingers crossed,…
In a world where users swipe, scroll, and skip in seconds, the right app discovery strategy isn’t just an advantage—it’s a necessity. With over 2.6 million apps on…
As digital touchpoints multiply and programmatic advertising powers billions of ad placements daily, the risks of ads appearing alongside harmful, inappropriate, or controversial content have made safeguarding brand…
While the COVID-19 pandemic may now feel like a distant memory for many, its ripple effects continue to reshape industries across the globe. Few sectors experienced as profound…