India’s summer season and cricket travel create a concentrated wave of high-intent digital behaviour.OEM advertising lets brands appear natively on-device, right when users are planning, booking, and paying.Appnext’s…
Cricket creates one of India’s biggest high-intent digital moments, with hundreds of millions of fans actively engaging on smartphones throughout the tournament.OEM advertising allows brands to appear natively…
Gözde Alemli has driven Appnext’s EMEA and LATAM growth for 5 years, from launching our Turkey office to serving as Chief Growth Officer, lets deep dive into her…
Summary Plan by Phase: Ramadan 2026 requires a tiered strategy starting with building intent early, reinforcing habits mid-month, and converting for Eid.OEM Advantage: With OEM Advertising to reach…
In India, Valentine’s Day has evolved beyond a single celebration into a week of spontaneous moments, last-minute plans, and emotion-led decisions. As conversations spark and expectations rise, users…
The T20 World Cup in India concentrates massive, emotion-driven mobile attention into predictable moments. For app marketers, this creates unmatched opportunities to drive installs, engagement, and in-app actions…
Quick Takeaways The Gold Standard: The AppsFlyer Performance Index is the industry’s most rigorous report card, evaluating media sources on volume, fraud rates, and retention.Scale Meets Quality: Appnext…
A Black Friday não é sobre convencer as pessoas a gastar. Elas já estão prontas para isso.No mundo todo, os consumidores gastaram US$ 74,4 bilhões na Black Friday…