The Morning I Got the CallIt was 8:43 AM on a Tuesday when I got the message:”We’re launching the new app next month. It’s yours to market.”Excitement. Pressure.…
After months of brainstorming, coding, designing, testing, and maybe a few sleepless nights, your app is finally live. You hit “publish” on the app store with fingers crossed,…
In a world where users swipe, scroll, and skip in seconds, the right app discovery strategy isn’t just an advantage—it’s a necessity. With over 2.6 million apps on…
As digital touchpoints multiply and programmatic advertising powers billions of ad placements daily, the risks of ads appearing alongside harmful, inappropriate, or controversial content have made safeguarding brand…
While the COVID-19 pandemic may now feel like a distant memory for many, its ripple effects continue to reshape industries across the globe. Few sectors experienced as profound…
In the race for mobile app success, tapping into high-intent users before your competitors do is the ultimate growth hack. As app marketers and developers look for ways…
The global mobile market was valued at approximately $140.5 billion in 2022 and is projected to reach $173.4 billion by 2026. Branding in today’s competitive environment demands more…
As we move further into 2025, mobile advertising continues to evolve at an extraordinary pace, driven by the latest technological advancements. With mobile commanding over 70% of global…