Elad Natanson ContributorI cover the evolution of the mobile marketplace and the app economy. Change comes quickly in the world of mobile. From developing new immersive mobile experiences…
The FIFA World Cup tournament is just about to kick off in Qatar, which means it’s prime time for sports app marketers to get their apps in front…
Vietnamese smartphone users nearly top the global rankings for the time spent on their device each day with an average of 6.5 hours per person. The country, which…
We want to thank everyone who attended the recent ‘Future of App Marketing’ conference in Johannesburg, South Africa, hosted by Appnext in conjunction with the mobile measurement platform…
Appnext was on my radar long before a position at the company that was a good match opened up. As an app discovery platform, Appnext is utterly unique.…
They are the most popular mobile apps in the world. The odds are that you have several of them on your phone that you most likely check on…
The critical role that mobile carriers play in the app economy is one that is sometimes overlooked. While much attention is given to the ways in which developers…
Three months into my journey with Appnext, I would like to talk about my experience so far. I am a firm believer that first impressions count for a lot…