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There is no doubt that 2020 has been one of the most challenging years. The last year has strengthened our belief that the ethos behind Appnext when it was founded 7 years ago has never changed: finding the right app exactly when you need it is vital in our technological and interconnected lives. In 2020, more than ever before, we have become dependent on mobile devices to maintain our day-to-day schedules amid the increasing disruption to our everyday activities. From fitness to travel and from shopping to communication, apps have provided the solution.

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Appnext makes the cut in the highly competitive AppsFlyer Performance Index in multiple fronts and categories!
Including OEMs and publishers in the data places Appnext 8th in India & SE Asia and 14th globally for all apps categories on Android; a significant achievement given we are ranked ahead of some leading OEMs and publishers.
Appnext continues to keep its position as the #1 independent discovery platform in India and SE Asia; in fact, Appnext is the only platform making it to the top 10.

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These days, as the tech and app developer’s community pursue ‘made in India’ initiatives, accelerating the recommendation channels is critical to support app growth. The recently launched Appnext ORP, a non-paid app discovery, provides an exclusive opportunity to be included in Appnext organic recommendations and get apps recommended on the hottest mobile placements

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Global pandemic lockdowns are affecting all industries across all verticals, and it’s no different in the app world. We are collectively turning to our smartphones like never before to navigate our way through this ‘new normal’, and it’s turning the app economy upside down. Find out how the coronavirus is currently disrupting crucial market segments, and what immediate and long term impact COVID-19 may have on the future of apps.

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It’s an exciting time for app advertisers, OEMs and operators as foldable tech becomes more and more mainstream. A big advantage of foldables will be the additional screen space to place apps in a less crowded way. Moreover, users will interact with apps in novel and more intuitive ways. Here at Appnext, we know that on-device app placements are already a highly effective marketing technique for advertisers and app developers, and the scope of this type of unified service will only grow with the rise of devices that use foldable screens.

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