The athletes are training, team rosters are being finalized, and preparations are underway in Paris, where the 2024 Summer Olympic Games will be held. With more than a…
The data from last year, as summarized in the State of Mobile Report published annually by data.ai, was, as ever, an illuminating snapshot into global mobile trends of…
Ancient Greek philosopher Hippocrates proclaimed, “Walking is man’s ultimate remedy.” And he was correct – physical activity, including walking has always been a trail to good health. But what…
The AppsFlyer Performance Country Index provides a comprehensive overview of the app economy, highlighting key trends and market dynamics that help developers and marketers prioritize their strategies in…
As the dust settles on another electrifying edition of ad:tech Delhi, we’re delighted to share some #BuiltToLast moments from Team Affle! ad:tech Delhi 2024 was a bustling hub…
Understanding the Lifetime Value (LTV) of app users is key for app developers aiming to create a sustainable, profitable business. Whether they are gaming apps, subscription-based services or…
The Indian Premier League (IPL) is the most watched cricket league in the world, with the start of the season hotly anticipated across India. Far more than just…
Appnext is embracing the role of a cupid for connecting apps and users in a digital space. As we celebrate Valentine’s Day, let’s explore how Appnext’s innovative platform…
As we get stuck into 2024, it’s time to reflect on the remarkable year that Appnext has had. From helping our customers achieve and surpass their marketing goals…