As the holiday season approaches, app developers are presented with a golden opportunity to capture the attention of millions of potential new users. The data shows that there…
With Singles’ Day 2024 now behind us, its impact continues to echo across the e-commerce landscape. As the world’s largest shopping festival, 11/11 set the stage for impressive…
The holidays are here, and the season of giving has evolved beyond last-minute shopping sprees and chaotic mall visits. Picture this: It’s the last stretch of December, and…
Appnext has once again solidified its position in India and the APAC region, achieving top rankings across multiple categories on Android devices- non-gaming sectors in the latest edition…
As 2024 progresses, the global cost of living crisis continues to reshape consumer behavior. Rising prices across essential goods and services—from food to housing and healthcare—are putting greater…
The landscape of digital advertising is undergoing a significant transformation, with the emergence of retail media networks (RMNs) reshaping how brands and retailers engage with consumers. RMNs facilitate…
Customer interactions with brands have transformed into a rich, multi-layered journey, blending the digital and physical worlds. Whether browsing on a mobile app, shopping in-store, or researching online,…
As Diwali approaches, brands are gearing up to take advantage of the peak season for mobile engagement, marked by a significant increase in app downloads and user interactions.…
We are happy to announce that Appnext has been recognized at the prestigious Indian Digital Marketing Awards (IDMA) 2024 by exchange4media. Chosen from over 1,300 entries, it is…