SUMMARY: App Discovery surged during the 2022 World Cup, with streaming installs up 46%Fans showed distinct in-app discovery patterns across match phasesOEM advertising reached fans through native device surfacesApp marketing aligned with emotional fan journeysAppnext Timeline predicted discovery intent with AI precision App Discovery reaches new heights during the Football World Cup. European fans move seamlessly between stadiums, living rooms, and mobile screens, creating constant windows for discovery. Their phones become the companion for every emotion, from anticipation before kickoff to reaction after the final whistle. During the 2022 tournament, overall app usage rose sharply, with sports app sessions increasing…

India’s summer season and cricket travel create a concentrated wave of high-intent digital behaviour.OEM advertising lets brands appear natively on-device, right when users are planning, booking, and paying.Appnext’s AI-powered discovery engine surfaces app recommendations through intelligent, contextual timing.Travel, fintech, food delivery, and e-commerce brands benefit most from this seasonal intent window.Native discovery app recommendations, not disruptive ads, are the format that wins in high-attention moments. When Summer Travel Meets Cricket: How Brands Can Capture High-Intent Consumer Moments. Every summer, India undergoes a remarkable shift in how people use their smartphones. Schools close. Travel plans take shape. And then the cricket…

Gözde Alemli has driven Appnext’s EMEA and LATAM growth for 5 years, from launching our Turkey office to serving as Chief Growth Officer, lets deep dive into her career highlights with bold predictions for app marketing in 2026. Career Milestones at Appnext Gözde kicked off as Country Manager Turkey in 2021, achieving targets and forging partnerships that scaled to billions of monthly recommendations and more daily new devices. She advanced to Global Growth Director, then VP Global Sales & Business Development, where she unified sales for predictable revenue surges. Now as Chief Growth Officer EMEA and LATAM, she’s built high-performing…