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Appnext's Appsflyer Rankings 2025
App Marketing

The AppsFlyer Performance Index 2025: What Appnext’s Rankings Mean for Your Growth Strategy

Quick Takeaways The Gold Standard: The AppsFlyer Performance Index is the industry’s most rigorous report card, evaluating media sources on volume, fraud rates, and retention.Scale Meets Quality: Appnext ranked #3 in Life & Culture (Volume) and #5 in Personal Investing (Power), in the India/APAC region, proving we deliver both mass reach and high-value users.Strategic Shift: Marketers in 2025 are prioritizing “Power Rankings” (retention) over simple install volume to drive long-term profitability. As we approach the end of the year, the mobile marketing industry turns its attention to one decisive report: the AppsFlyer Performance Index, Edition 2025. In a crowded ecosystem…

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App Marketing

The 2025 Guide to User Acquisition for India’s Festive Season

The glow of Diwali lights, families shopping online, quick-commerce deliveries racing through the streets, India’s festive season is no longer just a celebration; it’s the single biggest growth moment for apps. In 2025, user acquisition isn’t about a one-week sales spike; it’s about sustained growth over nearly nine weeks of celebrations, shopping, and digital engagement. If you’re an app marketer, this is your Super Bowl. The question is, will you just watch the surge, or will you ride it with a smart user acquisition strategy that wins installs, boosts engagement, and builds retention? Festive Season 2025: The Nine-Week Growth Engine…

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South Africa’s App Economy: Growth, Opportunity, and the New Rules of User Acquisition

Following the recent AFMSAMA event in Johannesburg, one message was clear: South Africa is no longer just a regional player in the app economy, it’s emerging as a testbed for high-value, high-retention growth strategies across Sub-Saharan Africa (SSA).The latest AppsFlyer “State of App Marketing in SSA – 2025” report reinforces this view, showing that despite budget pressures, South Africa’s app market is expanding in both scale and sophistication. South Africa in Context: A Market Moving Up the Value Chain South Africa is currently experiencing strong double-digit growth in app installs, with Android projected to rise 14% and iOS an astonishing…

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