solution Publishers Advertisers OEMs & Operators Technology
company Contact Us About Us Careers
resources Blog
Appnext in general

The UA Playbook Has Changed. Are Mobile Game Developers Ready?

Mobile gaming is one of the most vibrant and competitive verticals in digital advertising. But beneath the numbers, something has shifted. The playbook that delivered growth even three years ago, spray-and-pray creative, aggressive retargeting, and volume-driven installs, is no longer fit for purpose. Privacy frameworks have tightened, CPIs have climbed, and users have grown more selective about the experiences they engage with. The developers who will win the next phase of mobile gaming growth are not necessarily those with the biggest budgets. They are the ones who understand that user acquisition is no longer about interruption; it is about relevance.…

by
Keep Reading
App Discovery

Why Do Your Marketing Campaigns Need an AI Push This Cricket Season?

Cricket creates one of India’s biggest high-intent digital moments, with hundreds of millions of fans actively engaging on smartphones throughout the tournament.OEM advertising allows brands to appear natively on devices, reaching users during key moments like device setup, launcher interactions, and app discovery.Appnext’s AI-powered Appnext Timeline analyses contextual signals such as time, device usage, and behaviour to predict which apps users are most likely to need next.AI-driven app discovery aligns marketing with real user intent, delivering relevant app recommendations during high-engagement match moments.For marketers, combining OEM reach with AI personalisation leads to better installs, stronger engagement, and improved campaign performance…

by
Keep Reading
OEM Advertising
App Discovery

And the Oscar Goes To…OEM Advertising!

Imagine the lights dim, the orchestra swells, and a golden envelope is torn open. The winner? OEM advertising,  mobile marketing’s most powerful and most misunderstood performer. While other ad formats struggle for screen time, OEM advertising has been quietly delivering Oscar-worthy results for brands across every vertical, on billions of mobile devices worldwide. In this blog, we break down exactly what OEM advertising is, why it outperforms conventional channels, and how the rise of AI-powered and Agentic AI capabilities is pushing it into a league of its own. Whether you’re a growth marketer, app developer, or brand strategist, consider this…

by
Keep Reading
Load More