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App Discovery

Why Do Your Marketing Campaigns Need an AI Push This IPL Season?

IPL creates one of India’s biggest high-intent digital moments, with hundreds of millions of fans actively engaging on smartphones throughout the tournament.OEM advertising allows brands to appear natively on devices, reaching users during key moments like device setup, launcher interactions, and app discovery.Appnext’s AI-powered Appnext Timeline analyses contextual signals such as time, device usage, and behaviour to predict which apps users are most likely to need next.AI-driven app discovery aligns marketing with real user intent, delivering relevant app recommendations during high-engagement IPL moments.For marketers, combining OEM reach with AI personalisation leads to better installs, stronger engagement, and improved campaign performance…

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OEM Advertising
App Discovery

And the Oscar Goes To…OEM Advertising!

Imagine the lights dim, the orchestra swells, and a golden envelope is torn open. The winner? OEM advertising,  mobile marketing’s most powerful and most misunderstood performer. While other ad formats struggle for screen time, OEM advertising has been quietly delivering Oscar-worthy results for brands across every vertical, on billions of mobile devices worldwide. In this blog, we break down exactly what OEM advertising is, why it outperforms conventional channels, and how the rise of AI-powered and Agentic AI capabilities is pushing it into a league of its own. Whether you’re a growth marketer, app developer, or brand strategist, consider this…

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App Discovery

How On-Device Discovery Helps Dating Apps Reach Singles Beyond Social Feeds

Valentine’s Day is one of the most competitive periods for dating apps. As singles actively look for new connections, brands flood social feeds with seasonal campaigns, making it harder for apps to stand out. On-device discovery offers a high-impact alternative. By delivering personalized app suggestions directly through the device’s interface, brands can reach singles at high-intent moments without competing in noisy social feeds. This approach improves visibility, engagement, and relevance during the peak Valentine’s season. What is On-Device Discovery for Dating Apps? On-device discovery lets users find apps and promotions integrated directly into their smartphone experience. Rather than scrolling through…

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