Mobile presents new challenges because of its more fragmented ecosystem. With varying devices, operating systems, and media formats, there are ample opportunities for mobile marketers to reach their audience. But, these opportunities also offer many points of attack for would-be fraudsters.
We know this is a lot to take in. Don’t worry, we’ve got you covered! We put together this extensive guide to help you overcome all of the mobile ad fraud challenges. plaguing the mobile ad industry.
What is Mobile Ad Fraud?
Mobile ad fraud is the triggering of an impression that cheats advertisers to pay for non-relevant installs/users.
Fraud’s Impact on the Mobile Ad Ecosystem
It’s imperative that marketers stay on top of all the anti-fraud techniques you can use. This way you avoid wasting money on non-real users. What is more important than protecting your brand fraudulent ads.
It’s hard to believe, but global mobile ad spend this year will hit a staggering $105 billion, according to eMarketer….
Mobile users have a lot of choices when it comes to apps today. There are countless lists of best and essential apps, but how do you know which are worth your time? Well, we thought we would ask a few Appnext experts what their go-to apps are. Check out what they chose!
The Appnext Experts
Name: Alon Ben Moshe
Job Title: Software Programmer
Name of App: Easy
App Category: Lifestyle
Why It Rocks: Easy is the quickest way to find and choose places and businesses around you no matter where you are. In Easy you can get information on hundreds of thousands of places and businesses including the address, telephone number, opening hours and reviews from surfers and experts who visited the site.
Name: Daniella Altit
Job Title: Training & Knowledge Center Manager
Name of App: Google Maps
App Category: Navigation
Why It Rocks: Because it helps me get from place to place the most efficiently via walking route and it always remembers…
The rapid growth of mobile usage is raising important marketing questions, especially when it comes to attribution. The methods you use to evaluate a web site—UTMs, cookies, etc.—don’t work in the mobile ecosystem, which is fragmented and lacks a set of industry standards.
In our ongoing effort to bring you the most comprehensive information about the mobile ecosystem, we sent our Content team out to track down all the information out there in order to bring you one solid guide with all the necessary information you need to become an expert in mobile marketing attribution.
What is Attribution in Mobile-First Marketing?
Attribution is the process of tracking a user’s journey from click to in-app activity. It keeps tabs on things such as app installs, in-app purchase behavior, repeated app launches, level completions and more.
Why Is It Important?
As the app world continues to grow, so do the budgets and investments in promotional campaigns on mobile, which is why it’s more important…
The mobile revolution is here! It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the Hockey stick-install growth barely happens overnight, instead, user acquisition budgets skyrocket and users are spending more time in fewer apps. Let’s face it – it’s not about growth anymore, “usage” hacking has taken over, and now it’s time to adjust our methods to excel in this changing ecosystem.
We at Appnext have been monitoring this revolution, and it’s now necessary to explore further. We put together the App Valley Summit to best prepare for the changing landscape ahead.
This week, we finally went live with our A-W-E-S-O-M-E agenda. We’ve rounded up the top experts in the mobile ecosystem to get their thoughts and predictions about the future of apps. Make sure to check out each speaker for his or her personal insights. For the full list, click here.
An All-App Agenda!
State of the App Economy: 2017 and Beyond
We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part of a rapidly growing mobile app market, Ad Tech companies continue to face several challenges in India.
We sat down with Manish Singh Rajawat, General Manager of Appnext India to get inside information into the ad-tech world there. Here’s what he had to say:
What would you say is the absolute biggest challenge for app developers in India?
The foremost challenge app developers in India face is to create something that gets traction. It’s important that developers know if the app really has a market. The app development market has immense competition, and it’s actually over crowded so they must focus on something that stands out in the crowd and gets noticed. Monetization is also a challenge. Developers should choose an ad network that has the right kind of technology that can segment users accordingly and then serve…
We’re on our way to the golden city!
Yes, San Francisco, The App Valley Summit is coming your way with a day dedicated to those time-consuming, magical, often life-saving things that have taken over our lives. Apps.
Hosted by MWC Americas, and presented by Appnext, Tune, and Fetch, App Valley will gather the best and brightest mobile leaders and professionals to discuss the question on everybody’s mind. What is the future of apps?
The event’s main goal is to unlock the closed app-centered discussion by involving all of the voices currently shaping the changing mobile landscape: market and product visionaries, marketers, platform manufacturers, and users.
Expect to see speakers from :
Sept, 13th 2017
MWC Americas Moscone Center
What to Expect
During the day – sessions, panels, fireside chats on the industry’s hottest topics:
Future of apps and platforms
Disrupting ad tech innovation…
In this post, we will talk about how to set and focus your App Marketing strategy on boosting the visibility of your mobile app or game, and how to improve your ASO rankings in both the App and Google Play.
There are already more than 5 million apps in the main app stores, and this number is growing every day. With app stores constantly evolving and changing their algorithms, you have to be up-to-date with the effects that these changes have on your app.
Not getting lost in this fast changing market, and having visibility in app stores search results can become a real challenge for developers and marketers. Luckily, there is a solution for that, and it is called App Store Optimization.
The importance of ASO
ASO, or App Store Optimization, is the process of optimizing an app or game in order to achieve maximum visibility in the app stores, improve conversion rate, and boost organic installs. The best practice is to keep your ASO strategy in mind from the very first steps,…
Imagine trying to sell media to a Starbucks marketing manager. You’ve finally landed a meeting and you’re sitting in the over-sized chair with your sweaty hands holding your 3.59$ sugary ice caramel latte when he looks up at you and says those three magical words (in what feels like slow motion)“Sure I’ll buy”. And then comes the but “but, I only need to target new users who have never been to the store before”.
You will probably think he/she is crazy. I mean, what are the chances that a US citizen has never laid foot in a Starbucks? And even if such citizens exist – who guarantees that they will be loyal Starbucks customers for life?
Well, mobile markets do this. Even the attribution companies (as far as I know besides Appsflyer which allows a configurable lifetime window) will only credit an install to a source once in a lifetime. So, a user can install an app, never use it, uninstall it. Install 3 years later – and the media channel will not get the attribution for the install.
Ever experienced the thrill of an auction? For some people, auctions are like sports. They can be a hobby or a way of life. The room quickly fills with different people looking to compete and bid on priceless works of art, classic cars, coins or maybe mystery objects they absolutely don’t need and probably don’t have room for. In Ad-Tech, auctions are a bit different. While they don’t include rooms filled with people, memorabilia or expensive collections, for publishers and advertisers they are just as exciting as they have the power to determine both viewability and revenue.
This article will review header bidding, the popular” auction” method on desktop and will discuss the future of in-app header bidding.
What in the world is header bidding?
Let’s talk a little about what header bidding really means. If we simplify it, header bidding is just a few lines of code that goes in (you guessed it) the header of a web page. That same code allows publishers to present their inventory to…