People often approach me with questions about how they can successfully monetize their users.
While there are plenty of paths to successful monetization, I’m going to share with you the path that I find most important.
What is a game developer’s ultimate dream?
Most of you would say increased game downloads and game play, more revenue, or higher engagement on social media – as a game developer myself, all of these factors are important to me as well. There is plenty of documentation on how to make games ‘addicting’ and fun to play, and there is plenty of documentation on how a game can gain lots of users.
However, I’d like to share some of my secrets (some, not all) on how games can make money.
Let’s start with free-to-play games.
Obviously, you all know that ‘free to play’ games are free to download and to play every day with no limit. Often, the user has limited access to certain features or content. Under this model, the user then has to pay a certain amount for premium…
Common Mobile App Security Threats and Making Your Mobile App More Secure
In a recent survey, Arxan found that despite the ever-increasing threat to app data and mobile app security, only 32% of respondents said that their organization feels an urgency to secure mobile app data, and only 42% of respondents said that their organization felt securing IoT app data was an urgent matter. For many companies, the lack of budget for proper security measures means that corners are often cut in security, risking both sensitive company data and private user information.
Additionally, over 429 million identities were reported compromised, and a Symantec report claims that at least 113 million compromised identities were not reported by the company at fault. Including the estimated amount of unreported breaches, it’s estimated that more than 500 million sets of personal information were exposed in 2015.
Taken from www.symantec.com
Something great is happening at this very moment. We’re launching Appnext Timeline, the next-gen user intelligence and targeting technology that will mark the end of the Ad-Tech “stone age” and start a new era.
Challenging the Industry status quo
Appnext Timeline is going to shift the focus from profile and ad views to real-life user context, concentrating on relevance, engagement, and user experience. In the past few years, the Ad-Tech industry made substantial progress in regards to user intelligence capabilities, enabling marketers to understand who their ideal users are (by demographics, geo, etc.). For example, a marketer behind a taxi app knows multiple parameters about different user segments. As a result, users are bombarded with ads that might be accurately targeted to their demographic profiles but are close to irrelevant for the current moment throughout their day.
Appnext Timeline – Mobile in Context
Appnext Timeline leverages location, real-time and historical…
It’s no secret that app design will have a huge impact on the desire of people to download and continue to use your app. We’ve selected the very best app design tools to help you create beautiful, amazing mobile apps. We’ve ordered them by the beginning stages of sketching and object creation then proceeded onto wireframes, prototyping, and adding finishing touches to your mobile apps.
iOS Sketch Paper
Many designers and app developers prefer to start off the initial app design process with the good old traditional pencil and paper. iOS Sketch paper is generally a great place to start, with a dot grid for alignment and several screens per sheet. There are even markers along the screen frame to help you align windows, popups, and placement of notifications and buttons. iOs sketch paper is available for devices with iOS 10 (iPhones) or iOS 7 (iPads, iPhone 5), and comes with both a landscape and portrait mode for each device.
Android Sketch Paper
Same concept, different…
The potential of apps in today’s market is astronomical – the kings of the store are making over £60,000,000 off an investment of around £110,000. Nothing is stopping you from doing the same, all you need is that golden ticket of an idea, a great marketing strategy and a large budget for both development and marketing. Here are the best 10 pieces of advice I can give you if you’re looking to dive into the business of app making.
1 What Problem Are You Trying to Solve?
When creating your app design, don’t get caught up in making it have too many features. This might seem counterintuitive, but you’re not trying to give someone the inspector gadget’s hat of apps – you want to be solving a single problem. You won’t score points with your testers if the complexity of your app overrides its core purpose.
2 Competitor Research
Take the time to download some of your competitor’s apps and see what they’re doing, and more importantly, ask yourself, how you can do it better. You shouldn’t be making…
In 2017, turning an app into a business is no walk in the park.
With such massive competition, you’ve got to have the right teams, resources, data, funds and endless willpower. However, there is still much to be learned from existing success stories.
When examining successful apps of 2016 we see that they all have common factors. They’re all innovative, social and have shown substantial growth. The difference between them is measured in many factors such as genre, size of teams and more. Some are location based, some are PvP (player versus player), some are live streaming apps and some are comprised of combined genres. While apps like, Unow and LiveMe are all about live services, others are focused on creativity. While some are teams of 12, others have teams of 100.
So the question asked is, why were they successful?
First, they were all innovative, with strong experienced teams, while the fact that they were heavily monetized didn’t hurt either.
The 3 pillars…
10 years into the mobile revolution, and we are still carrying around this dead weight.
Yes, the banner ad. The most notorious ad unit out there. If you’re in the mobile ad tech industry, 300X50 and 320X50 are no strangers to you. They are the default option for every app that has no alternative monetization strategy, but also the choice of a lot of apps that do. After 10 years, will 2017 finally kill-off banner ads? Or, will they live forever in the bottom of our pages?
Banner ads should be kept alive because…
They go well with the web, mobile web and in-app. Most blogs and written content sites use banner ads that are shown to all users, including desktop users, creating an identical ad experience on every device.
They are easily implemented – short amount of code, same look in every screen and years of experience with these types of ads are still contributing to their popularity.
Can be shown throughout the in-app navigation, from the menu until exit, contrary…
This past year was truly transformative for Appnext and we have you to thank for it! While we are excited for all 2017 has in store, let’s look back at the tremendous year we shared.
Here are some of our 2016 proudest moments:
We went global
In addition to our beautiful offices in Tel Aviv and Cyprus we also opened international offices in 4 locations including: US, China, South Korea, and Ukraine, expanding our reach and ability to provide impeccable service.
We tripled our team!
That’s right! Our team now has over 100 Appnexter’s and 60 more rockstars will be joining us for beer, ping pong and over the top happy hours in 2017.
A video posted by Appnext (@appnextlife) on Dec 29, 2016 at 6:27am PST
We built new relationships
Expanding our community to over 60K developers in 180 countries worldwide.
We made growth happen
Making 3X the Revenue for our developers, enabling 1.29 B video views,…
As mobile app usage continues to increase and expand, those within the industry continue to create tools and applications that enhance, optimize, and streamline the app development process. As a mobile game developer, you must create fully-functional, beautifully-designed apps that not only serve a purpose but also entertain and engage your users so much that they keep reopening your app again and again.
Whether you’re an experienced mobile gaming developer with full coding knowledge or a beginner Indie developer with little to no development experience, there are plenty of development suites, platforms, design, and marketing tools that support and simplify the mobile game development process. Below are a few of our favorite tools you should have in your arsenal when developing a mobile game app.
App Development Suites & Platforms
Unity3D is arguably the most renowned and popular game engine available to you as a mobile game developer.
Unity allows you to interact…