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App Discovery

Futebol, Emoção e Conversão: Como as Marcas Podem Conquistar o Brasil Durante a Copa do Mundo de Futebol

No Brasil, o futebol é mais do que o placar final; é emoção, identidade, conversa, celebração e, às vezes, desilusão, tudo acontecendo em tempo real. Com uma população de mais de 213 milhões, os torcedores brasileiros estão prontos para apoiar o jogo bonito e sua seleção nacional com uma paixão incomparável. À medida que a Copa do Mundo de Futebol se aproxima, os torcedores já se preparam para um torneio em que as emoções passarão dos estádios para as telas de TV e smartphones. Eles irão conferir placares, enviar mensagens para amigos, assistir aos melhores momentos, pedir comida, descobrir ofertas…

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The UA Playbook Has Changed. Are Mobile Game Developers Ready?

Mobile gaming is one of the most vibrant and competitive verticals in digital advertising. But beneath the numbers, something has shifted. The playbook that delivered growth even three years ago, spray-and-pray creative, aggressive retargeting, and volume-driven installs, is no longer fit for purpose. Privacy frameworks have tightened, CPIs have climbed, and users have grown more selective about the experiences they engage with. The developers who will win the next phase of mobile gaming growth are not necessarily those with the biggest budgets. They are the ones who understand that user acquisition is no longer about interruption; it is about relevance.…

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Why Do Your Marketing Campaigns Need an AI Push This Cricket Season?

Cricket creates one of India’s biggest high-intent digital moments, with hundreds of millions of fans actively engaging on smartphones throughout the tournament.OEM advertising allows brands to appear natively on devices, reaching users during key moments like device setup, launcher interactions, and app discovery.Appnext’s AI-powered Appnext Timeline analyses contextual signals such as time, device usage, and behaviour to predict which apps users are most likely to need next.AI-driven app discovery aligns marketing with real user intent, delivering relevant app recommendations during high-engagement match moments.For marketers, combining OEM reach with AI personalisation leads to better installs, stronger engagement, and improved campaign performance…

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