OEMs & Carriers Rising Role in the App Economy

OEMs are critical to the app economy, playing a significant role in determining how, when and why mobile devices are used.The ultimate decision as to what apps will be downloaded to a device may be influenced by OEMs (e.g. pre-install), however research suggests consumers are becoming more and more picky in how they search for apps on their mobile devices. OEM’s are adapting to the oversaturated app economy by distributing their new technology directly into the hands of their users.

This year’s MWC theme describes the powerful combination of flexible high-speed 5G networks, IoT, AI and big data: “Intelligent Connectivity marks the beginning of a new era of highly contextualized and personalized experiences, delivered when and where you want them.” This theme integrates beautifully with Appnext’s vision of helping users discover the most relevant apps along with their daily mobile journey specifically when they intend to use them.

Keep Reading

As we move from 2018 to 2019, the world collectively sets goals and makes promises to make themselves better in some way. More often than not, these goals include getting in shape, learning a new skill, or finally completing that project that’s been put off. Sometimes, these resolutions for the new year include goals aimed at improving your career, and if you’re an app developer, there are plenty of areas of your craft that can be improved. We’ve put together 5 New Years Resolutions for App Developers to help you make 2019 the best year for your app yet.

Keep Reading

The 2018 State of Mobile in India

If you have been following global tech and mobile economies in recent years, then you are well aware of just how expansive the Indian mobile economy is. The rapid growth seen in India’s emerging app market is a result of a vast population, inexpensive and easily accessible data, and an exploding increase in demand for the latest smartphone devices. As of late, India is seen as a mobile-first (if not mobile-only) app economy that relies heavily on non-organic (paid) discovery methods to promote mobile app growth. India’s mobile app market has outpaced the US market in for number of downloads,…