MWC is the most important yearly event for Mobile and it felt so good to see the halls buzzing with activity in Barcelona earlier this month; organizers GSMA reported that the three-day event brought more than 88,500 attendees from 202 countries and territories together, including policymakers and business leaders from the mobile ecosystem and beyond. As digital transformation flourishes around the world, MWC creates a unique platform for the amplification of industry announcements and thought leadership. As always at MWC, there were some major new product launches from the biggest players in the Mobile world, while this year’s theme of…
This Valentine’s day, we saw people turning to their mobile devices to help them celebrate. App installs and interactions were climbing as people looked for ways to connect…
There were so many developments last year that excited consumers and challenged app developers to up their game. From experimenting with AR/VR technology to utilizing the power of…
Thinking of a New Year’s Resolution? How About Boosting Discovery of Your Fitness App?
It’s January, and for billions of people across the globe that can only mean one thing: it’s time to get more active, lose weight and improve your state of health. It’s certainly true that every January global downloads of fitness apps rise as people make New Year’s resolutions to improve their health – and this year is likely to be no exception. In January 2020, New Year’s fitness resolutions drove smartphone users to generate roughly 16.3 million downloads of the leading workout apps, while January 2022 saw almost 17 million downloads of apps in this category. So if you want…
2022 saw our discovery solutions reach a new level. We took our already groundbreaking technology and went further: we innovated, we streamlined and we watched as our customers…
It’s boom time for shopping apps right now, with major retail events taking place like Black Friday, Cyber Monday and Asia’s ‘Double 12’ day and, of course, Christmas…
The Future Of Mobile: Industry Experts On What’s Right Around The Corner
Elad Natanson ContributorI cover the evolution of the mobile marketplace and the app economy. Change comes quickly in the world of mobile. From developing new immersive mobile experiences to reacting to global economic trends, smartphone manufacturers and app developers are consistently innovating to meet users’ expectations. With this in mind, I wanted to speak to some of our industry’s best-known experts to get their view on what we can expect from mobile in the near future. Device Evolution: Delivering a Next-Level Mobile Experience Before delving into the newest and most exciting app developments, it is worth considering how mobile devices…
The FIFA World Cup tournament is just about to kick off in Qatar, which means it’s prime time for sports app marketers to get their apps in front…
There’s no question that the Covid-19 pandemic has changed consumer behaviors all over the world. The way we live and work have evolved dramatically since Covid hit in…