Ancient Greek philosopher Hippocrates proclaimed, “Walking is man’s ultimate remedy.” And he was correct – physical activity, including walking has always been a trail to good health. But what if walking could also add money to your bank? Meet Sweatcoin: the money making app that only needs you to step forward one foot at a time. 150 million users and growing; this reward-focused fitness app has become the talk of many in recent months. So, how does it work? How does Sweatcoin work? Could you make real money from it? Firstly, it is necessary to know that Sweatcoin is not a regular fitness app. The app operates…

Understanding the Lifetime Value (LTV) of app users is key for app developers aiming to create a sustainable, profitable business. Whether they are gaming apps, subscription-based services or free apps monetized through advertising, the essence of an effective growth strategy should focus on maximizing user LTV through acquisition, engagement, and retention efforts. Lifetime Value encapsulates the entire value a user contributes during their relationship with an app. It estimates the total net revenue, both direct and indirect, that a user is expected to generate throughout their lifecycle. But LTV is more than just a financial metric: it also represents user…

As we get stuck into 2024, it’s time to reflect on the remarkable year that Appnext has had. From helping our customers achieve and surpass their marketing goals to continuing to improve our cutting-edge discovery technology, we have been at the forefront of app discovery every day for millions of users globally. Of course, the year has not been without its difficulties. However, we have risen to these industry challenges and continued to pioneer innovative strategies and solutions. This year marked significant strides in leveraging technological advancements to enhance user engagement and offer robust support to developers and advertisers. Among…