It’s an exciting time for app advertisers, OEMs and operators as foldable tech becomes more and more mainstream. A big advantage of foldables will be the additional screen space to place apps in a less crowded way. Moreover, users will interact with apps in novel and more intuitive ways. Here at Appnext, we know that on-device app placements are already a highly effective marketing technique for advertisers and app developers, and the scope of this type of unified service will only grow with the rise of devices that use foldable screens.

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Forbes- 2020 App Economy Predictions

Every year I consult with a handful of founders, CEOs and other experts on their predictions for the coming year, and I’m pleased to share their insights. As I spoke with them, a few common themes emerged, including new app discovery channels (eg. OEM app stores), increased need for app content to live outside the app, greater personalization/contextualization of marketing messages, and more data-driven decision-making. The need to protect privacy enforced by stricter regulation is another key issue for 2020

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The Recommendation Platform Revolution

2019 is not over yet; however, it has been an incredible year for Appnext: we’ve been working hard on building a unique app recommendation engine to serve mobile users at 80% of their device usage time outside the duopoly apps. This technology is integrated with over 10,000 placements powering over 2B app recommendations daily to 300M DAU globally, interacting on average 20 times a day with every single user.This milestone marks the results of the recent shift we made presenting an exciting new layer of personalized daily app discovery experience, evolving from in-app to on-device placements. Here’s how a personalized…

OEMs are critical to the app economy, playing a significant role in determining how, when and why mobile devices are used.The ultimate decision as to what apps will be downloaded to a device may be influenced by OEMs (e.g. pre-install), however research suggests consumers are becoming more and more picky in how they search for apps on their mobile devices. OEM’s are adapting to the oversaturated app economy by distributing their new technology directly into the hands of their users.

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