As we approach 2025, mobile marketers are reflecting on how to allocate their ad budgets effectively, driven by rapidly changing consumer preferences and emerging trends. What does the data tell us about the evolving habits of mobile users? How have developments in 2024 reshaped the advertising landscape? And why is optimizing these strategies critical for success? One of the most significant forces driving change is AI, which has transformed the advertising landscape by making ad campaigns more efficient and personalized. Searches for “AI advertising” have increased by nearly 600% in the last two years, reflecting the growing interest in AI-driven…

As the holiday season approaches, app developers are presented with a golden opportunity to capture the attention of millions of potential new users. The data shows that there is a significant increase in mobile app installs, particularly, during the Christmas period. With consumers, especially GenZ, flocking to their smartphones for holiday shopping, gaming, entertainment, and more, the competition for app installs and engagement intensifies. But while the traffic is high, so are the stakes—one misstep can lead to slow load times, frustrating crashes, or missed revenue. According to Statista, mobile commerce—referring to purchases made via shopping apps—accounted for 60% of…

Appnext has once again solidified its position in India and the APAC region, achieving top rankings across multiple categories on Android devices- non-gaming sectors in the latest edition of AppsFlyer Performance Index. Maintaining dominance as the #1 non-SRN app discovery platform in India, Appnext continues to lead in both- power and volume rankings across key verticals. This sustained success underscores our vital role in the mobile app marketing ecosystem, further reinforcing our status as a prominent player in the region. Building on our strong foundation in India, Appnext’s performance has expanded its reach across the APAC region, securing top positions…