Appnext expands collaboration with OPPO, Realme to power device-level app recommendations

Appnext, the leading independent discovery platform offering innovative solutions to engage with users directly on their smartphones, announced today the expansion of their strategic partnership with OPPO and Realme, the global mobile manufacturers, to accelerate device-level app recommendations across OPPO and Realme devices. Appnext has already successfully completed the integration with OPPO and Realme devices in India and Southeast Asia, reaching over millions monthly OPPO and Realme users internationally, ensuring greater reach, user base growth and faster time to install for its clients worldwide. With this partnership, Appnext powers its advertisers to engage with a large number of OPPO and Realme users globally directly on their mobile devices in the language of choice. Deployed on various mobile…

Rajeev Jumani on joining Appnext: Developing cutting-edge tech and cultivating a culture of respect

Three months into my journey with Appnext, I would like to talk about my experience so far. I am a firm believer that first impressions count for a lot in business. The fact is, you can tell a lot about a company by how they treat job applicants and it is for this reason that I knew I wanted to be a part of Appnext just a few minutes into my first interview. Right from the get-go, I was warmly welcomed and the entire interview process was explained to me in detail. As anyone who has ever applied for a job…

Understanding the impact and future of on-device app discovery

On-device app discovery is a relatively new user acquisition channel that allows marketers to advertise apps directly on smartphones via multiple touchpoints. Third-party platforms such as Appnext have been at the forefront of transforming devices into unparalleled advertising tools for app developers by utilizing the full potential of on-device recommendations. Such on-device placements are the most valuable real estate of the device because they are delivered directly to the home screen; placing them straight in front of users in an engaging and unobtrusive and seamless manner. It is clear that device-level app discovery is fundamentally shaping how users interact with…