Anyone who takes a keen interest in the world of apps can’t fail to have noticed the boom in one particular vertical in recent times: the financial sector. Yes, the number of financial – or fintech – apps in use around the globe has skyrocketed in the last two-to-three years: at Appnext, 20% of our clients are now fintech apps. This represents a big shift in the way consumers do their banking and use financial services, and the direction of travel is not expected to change: the global mobile payment market, for instance, is projected to grow from USD 1.97…
The holy month of Ramadan has arrived, bringing with it a wealth of opportunities to get your app at the fingertips of millions of high-intent mobile users. App…
The Indian Premier League (IPL) is the most watched cricket league in the world, with the start of the season hotly anticipated across India. Far more than just…
Insider’s View to Mobile World Congress 2023
MWC is the most important yearly event for Mobile and it felt so good to see the halls buzzing with activity in Barcelona earlier this month; organizers GSMA reported that the three-day event brought more than 88,500 attendees from 202 countries and territories together, including policymakers and business leaders from the mobile ecosystem and beyond. As digital transformation flourishes around the world, MWC creates a unique platform for the amplification of industry announcements and thought leadership. As always at MWC, there were some major new product launches from the biggest players in the Mobile world, while this year’s theme of…
This Valentine’s day, we saw people turning to their mobile devices to help them celebrate. App installs and interactions were climbing as people looked for ways to connect…
There were so many developments last year that excited consumers and challenged app developers to up their game. From experimenting with AR/VR technology to utilizing the power of…
Thinking of a New Year’s Resolution? How About Boosting Discovery of Your Fitness App?
It’s January, and for billions of people across the globe that can only mean one thing: it’s time to get more active, lose weight and improve your state of health. It’s certainly true that every January global downloads of fitness apps rise as people make New Year’s resolutions to improve their health – and this year is likely to be no exception. In January 2020, New Year’s fitness resolutions drove smartphone users to generate roughly 16.3 million downloads of the leading workout apps, while January 2022 saw almost 17 million downloads of apps in this category. So if you want…
2022 saw our discovery solutions reach a new level. We took our already groundbreaking technology and went further: we innovated, we streamlined and we watched as our customers…
It’s boom time for shopping apps right now, with major retail events taking place like Black Friday, Cyber Monday and Asia’s ‘Double 12’ day and, of course, Christmas…