Welcome to Vietnam: How Appnext is Disrupting Asia’s Fastest-Growing Mobile Market

Vietnamese smartphone users nearly top the global rankings for the time spent on their device each day with an average of 6.5 hours per person. The country, which has seen heavy investment in its telecoms industry in recent years, now boasts one of the world’s highest internet penetration rates. The number of apps being released in Vietnam every month is also at record levels. In 2021, there was an unprecedented surge in the popularity of digital payment solutions and e-commerce platforms in Vietnam, with growth showing no signs of slowing down. All the data indicates Vietnam’s digital economy is booming…

Indonesia is a gold mine for app developers, Appnext can help them unlock its full potential

Appnext was on my radar long before a position at the company that was a good match opened up. As an app discovery platform, Appnext is utterly unique. By providing straightforward but innovative solutions to a multitude of mobile challenges, Appnext has positioned itself as a leader in the market. Some of you may not know that Indonesia is now among the fastest-growing mobile markets in the world. Last year, Indonesians installed a total of 7.3 billion new apps, marking a 33% growth on the previous two years. The country ranked fifth globally for the collective number of hours spent…

The role of mobile device manufacturers and mobile carriers in the app economy

When Google launched its first app store, known as the Android Market in 2008, there were just 50 apps available for users to choose from. At the time, Google’s Eric Chu described the store as more a “marketplace” where developers would have an open and unobstructed environment to launch their content. In fact, debuting a new app was as simple as registering as a merchant, uploading the content and giving it a description. For developers, this was the golden age for launching a new product. In those first few years, some app store optimization and a limited social media advertising campaign could be enough to ensure…