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App Discovery December 23, 2020

12.12 Shopping Event Breaks Records, SEA E-commerce At An All-Time High

As we predicted in our previous post on the SEA e-commerce landscape, online shopping sales hit record highs last week during Asia’s prominent shopping event on the 12th of December . SEA e-commerce is firing on all cylinders, and growth is not expected to slow down any time soon. Digital shopping is the norm across this booming region, and milestone shopping e-commerce events such as Double 12 or Black Friday should be taken advantage of as best as possible in the online realm to capture eager digital buyers.

AliPay Leads The Way In COVID-19 FinTech – And It’s A Lesson For Other Platforms

By Elad Natanson, Founder & CEO December 20, 2020

Even before the Coronavirus pandemic struck this year, the #mobilepayments market was on course to experience unprecedented growth and it will need to adapt to the new ways mobile users interact with their devices.
Read Appnext CEO Elad Natanson’s Forbes column on AliPay’s path and its important lessons.

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What The SEA E-commerce Market Holds For 12/12 And Beyond

By Orit Sharon December 10, 2020

The 2020 holiday shopping season is expected to be one for the record books, and in SEA, those records will be broken online. e-commerce is soaring in the region, especially as we approach Double 12, Asia’s prominent December shopping event. Online shopping has boomed this year as a consequence of transformed consumer behavior, catalyzed by the pandemic, and this trend is predicted to continue well in 2021 and beyond.

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App Marketing November 9, 2020

Are Business Productivity Apps Ruling Our Lives?

Especially now, productivity apps can be a lifeline, bridging physical distances and providing structure missing today. But not every app is best for every workplace, workflow or person.

Appnext Makes The Cut In AppsFlyer Performance Index Within Multiple Fronts And Categories

By Orit Sharon October 18, 2020

Appnext makes the cut in the highly competitive AppsFlyer Performance Index in multiple fronts and categories!
Including OEMs and publishers in the data places Appnext 8th in India & SE Asia and 14th globally for all apps categories on Android; a significant achievement given we are ranked ahead of some leading OEMs and publishers.
Appnext continues to keep its position as the #1 independent discovery platform in India and SE Asia; in fact, Appnext is the only platform making it to the top 10.

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Appnext Expands Its Mobile Consumer Experiences Through Strategic Investments

By Orit Sharon August 17, 2020

We are excited to share that Appnext (an Affle Group company) announced a strategic investment in Bobble AI Keyboard, joining Xiaomi as co-investors. Bobble AI offers an indigenous…

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App Marketing July 23, 2020

Healthcare Apps: A Boon, Today and Tomorrow

It’s easy to understand the meteoric rise of fitness and wellness apps during COVID-19. Health and medical apps have existed for decades, but public acceptance has been slow. Over the last five years, it has come into the spotlight accelerated by a host of factors that pre-date the pandemic.

Appnext To Empower ‘Made In India’ Apps With Its Organic Recommendation Growth Plan

By Orit Sharon July 9, 2020

These days, as the tech and app developer’s community pursue ‘made in India’ initiatives, accelerating the recommendation channels is critical to support app growth. The recently launched Appnext ORP, a non-paid app discovery, provides an exclusive opportunity to be included in Appnext organic recommendations and get apps recommended on the hottest mobile placements

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Appnext & Affle – The Future of App Discovery

By Elad Natanson, Founder & CEO June 9, 2020

We are excited to share that Appnext has joined forces with Affle to establish the #1 app discovery platform across India and SEA and a new global force in the mobile advertising space.

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