The Appnext Blog - Page 2 of 19

Appnext in general July 23, 2018

How to Penetrate Russia’s Expansive App Market

Russia is considered the 5th largest app market for iOS and Android mobile app downloads and is ranked 25th in the world for smartphone penetration. With over 84 million mobile users in the country, this significant number of users offers an attractive opportunity for mobile app owners and brands to monetize the market to gain both downloads and revenue. Key Drivers of Russia’s App Market Expansion Russia’s emerging app market has seen considerable growth tracing back as early as 2009, almost a full year later than the rest of the developed world. Russia is considered the largest smartphone market in…

Appnext’s Founder & CEO Elad Natanson Talks About the App Industry

By Assaf Dargan July 20, 2018

How long have you been in this office with this perfect view? “We moved here about 2 years ago.” How many people are in the office? “In total,…

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India – The New Land Of Apportunity

By Eden Beinart June 21, 2018

Recently, India has emerged as a leader in the technology and mobile application space. Mobile app development and mobile phone use have exponentially increased in Indian markets, and…

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App Marketing May 29, 2018

6 Best Ways to Re-Engage App Users and Drive Sales

Audience retention for mobile apps can have a strong impact on ROI. App developers spend a considerable amount of time and resources trying to acquire new users that have never used their apps before, but re-engaging existing users can be a cost-effective, savvy way to get your existing audience excited about using your app again. As an app developer, you know that retention and engagement rates matter and that the number of downloads is not the only important KPI when determining ROI. In fact, MobyAffiliates claims that 1 out of every 4 apps that are downloaded to a device are…

5 Ways We’re Catching Mobile App Fraud and Kicking its Butt!

By Eden Beinart May 23, 2018

The Ad Fraud Problem Nobody likes to talk about ad fraud. Companies don’t like to admit that they don’t exactly know how to provide a solution for one…

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Getting Ready for the GDPR

By Dana Roth April 8, 2018

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Appnext in general March 29, 2018

Appnext CEO Elad Natanson’s Pillars of Success for Mobile Entrepreneurs

Our awesome CEO is the ultimate mobile entrepreneur. At the age of 21, he created his first company and has been creating successful business since. In this video from Target Summit, he tells us how he came up with Appnext and provides insights into his entrepreneurial mind.

Retailers with Shopping Apps Now See Majority of E-Commerce Sales from Mobile

By Dana Roth March 26, 2018

For many retailers, mobile traffic equals or exceeds desktop traffic. This is not new. What is new is that mobile sales represent the majority of total e-commerce for brands with successful shopping apps, according to Criteo’s latest commerce report (Q4 2017).

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New Report Lays Out Priorities for Mobile Marketers

By Dana Roth March 18, 2018

Last week, Forrester released its latest executive summary, The 2018 Mobile and New Technology Priorities for Marketers: Why Mobile Marketers Must Keep Their Mobile Basics. Here’s a summary of some of the most interesting trends as well as the priorities marketers should be focusing on now.

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