Understanding the impact and future of on-device app discovery

On-device app discovery is a relatively new user acquisition channel that allows marketers to advertise apps directly on smartphones via multiple touchpoints. Third-party platforms such as Appnext have been at the forefront of transforming devices into unparalleled advertising tools for app developers by utilizing the full potential of on-device recommendations. Such on-device placements are the most valuable real estate of the device because they are delivered directly to the home screen; placing them straight in front of users in an engaging and unobtrusive and seamless manner. It is clear that device-level app discovery is fundamentally shaping how users interact with…

Fintech and the Super-App, Inside South Africa’s Mobile-First Future

This article was originally posted on forbes.com There is no question that for too long Africa’s diverse and developing app economy has been somewhat overlooked as developers set their sights on faster-growing emerging markets, such as India and South America. However, a report released this summer by leading mobile analytics company Appsflyer demonstrates why turning a blind eye to the opportunities in the region would be a colossal mistake and offers some salient advice on how developers and marketers can succeed in this burgeoning economy. Currently, South Africa is among the continent’s fastest-growing markets – coming second only to Nigeria. Between…