Consumers’ Love Affair With Dating Apps is Showing No Sign of Fizzling Out

Dating apps have been around for a while and have become an integral part of modern romance, but in 2023 their popularity has grown the world over, and for many millions of people they’re now the ‘go to’ method of finding love and the right partner. In fact, over 300 million people use dating apps worldwide. The global dating apps market size was valued at USD 8.2 billion in 2022 and is expected to expand at a CAGR of 4.6% to reach USD 10.7 billion by 2028. North America accounts for the highest share (58% in 2022) of the global…

Marketers Cannot Afford to Ignore Southeast Asia’s M-Commerce Festivals

With its rich tapestry of cultures and booming digital landscape, Southeast Asia is witnessing a significant surge in mobile commerce. Thanks to the expansive penetration of smartphones, improved internet infrastructure and a growing middle class with increasing power, mobile shopping is now the preferred method of buying for millions of users. And with the COVID-19 pandemic further accelerating the shift to digital platforms, Southeast Asia’s m-commerce landscape is projected to be worth hundreds of billions of dollars in the coming years. Some of this seismic growth is attributed to three shopping days that have taken the continent by storm: 10/10…

Appnext and RevX’s Mobile Marketing Magnified Event – The Best Bits

Appnext recently held an event in Jakarta in partnership with RevX, focused on new app marketing strategies at the device level which bring a dramatic change in user acquisition methods. With some top-level speakers leading the debate, we were able to get a view of the new era of app discovery, including advice on best practices for end-to-end customer experience, from device-level app discovery to measurement, attribution, and optimization.