The 2020 holiday shopping season is expected to be one for the record books, and in SEA, those records will be broken online. e-commerce is soaring in the region, especially as we approach Double 12, Asia’s prominent December shopping event. Online shopping has boomed this year as a consequence of transformed consumer behavior, catalyzed by the pandemic, and this trend is predicted to continue well in 2021 and beyond.
Especially now, productivity apps can be a lifeline, bridging physical distances and providing structure missing today. But not every app is best for every workplace, workflow or person.
Appnext makes the cut in the highly competitive AppsFlyer Performance Index in multiple fronts and categories!
Including OEMs and publishers in the data places Appnext 8th in India & SE Asia and 14th globally for all apps categories on Android; a significant achievement given we are ranked ahead of some leading OEMs and publishers.
Appnext continues to keep its position as the #1 independent discovery platform in India and SE Asia; in fact, Appnext is the only platform making it to the top 10.
We are excited to share that Appnext (an Affle Group company) announced a strategic investment in Bobble AI Keyboard, joining Xiaomi as co-investors. Bobble AI offers an indigenous social keyboard that includes speech-to-text capabilities and is accessible in approximately 100 international languages, including 23 Indian languages. Appnext will own exclusive monetization on all Bobble pre-installed default keyboard for Xiaomi across multiple devices in India. This investment comes at the heels of another recent strategic investment as a co-shareholder with Samsung India in IndusOS, which operates Indus App Bazaar, India’s largest independent indigenous apps store on Samsung devices, where Appnext will…
It’s easy to understand the meteoric rise of fitness and wellness apps during COVID-19. Health and medical apps have existed for decades, but public acceptance has been slow. Over the last five years, it has come into the spotlight accelerated by a host of factors that pre-date the pandemic.
These days, as the tech and app developer’s community pursue ‘made in India’ initiatives, accelerating the recommendation channels is critical to support app growth. The recently launched Appnext ORP, a non-paid app discovery, provides an exclusive opportunity to be included in Appnext organic recommendations and get apps recommended on the hottest mobile placements
We are excited to share that Appnext has joined forces with Affle to establish the #1 app discovery platform across India and SEA and a new global force in the mobile advertising space.
For those of us in technology, especially mobile technology, it’s crazy to see how an exogenous, unforeseen shock can so quickly and profoundly affect our business. For some huge platforms, COVID represents an existential crisis from which they may never fully recover. For others, it has accelerated months or years of growth into a few weeks. Our CEO, Elad Natanson, spoke with senior executives at several firms in different countries and different verticals, to see how they are managing during the crisis, and what impact they think it will have on their businesses over the long term, for his Forbes column.
Global pandemic lockdowns are affecting all industries across all verticals, and it’s no different in the app world. We are collectively turning to our smartphones like never before to navigate our way through this ‘new normal’, and it’s turning the app economy upside down. Find out how the coronavirus is currently disrupting crucial market segments, and what immediate and long term impact COVID-19 may have on the future of apps.