Improving Personal Finances is One of the Top New Year’s Resolutions – so What Better Time to Boost the Discovery of Your Fintech App?

It’s almost the end of 2023, and with a brand new year about to start, for billions of people across the globe thoughts are turning to New Year’s resolutions. While some might resolve to eat healthier food, do more exercise, learn a new skill or maybe travel more in 2024, for many the goal will be to put their finances in order. In fact, in a survey of 1,000 Americans carried out by Forbes Health/OnePoll, ‘improved finances’ was second in the list of top New Year’s resolutions for 2024 (chosen by 38% of people).Taking the top spot was improved fitness…

Unlocking Engagement: Where App Gamification Goes From Here

With a staggering accumulation of nearly five million applications across the Apple and Google Play stores, the app development industry is intensely competitive. Developers are relentlessly searching for innovative strategies to make their apps shine brighter than their rivals, with user engagement and retention being at the forefront of their objectives. The challenge is formidable: app marketers globally are constantly conceptualizing unique and captivating ways to promote their apps and services as well as in-app purchases to increase engagement. In light of these challenges, the mobile gaming industry, with its engaging mechanics and vast popularity, has emerged as a beacon…

The Cricket World Cup is Just Getting Underway, Bringing With it a Prime Opportunity to Drive Sports Fans to Your App

Cricket fans are buzzing with excitement this month (October) as the hotly awaited ICC Cricket World Cup 2023 gets underway after a four-year gap. With 10 nations competing, the tournament is expected to attract huge numbers of viewers as it plays out at 10 grounds across India – from Dharamsala in the north, to Bangalore and Chennai in the south – between now and November 20th. Apart from hosts India and reigning world champions England, the competing countries are New Zealand, Australia, Bangladesh, Pakistan, Afghanistan, South Africa, Sri Lanka and the Netherlands. While cricket fans from all over the world…

Appnext recently held an event in Jakarta in partnership with RevX, focused on new app marketing strategies at the device level which bring a dramatic change in user acquisition methods. With some top-level speakers leading the debate, we were able to get a view of the new era of app discovery, including advice on best practices for end-to-end customer experience, from device-level app discovery to measurement, attribution, and optimization.

Keep Reading