Audience retention for mobile apps can have a strong impact on ROI. App developers spend a considerable amount of time and resources trying to acquire new users that…
The Ad Fraud Problem Nobody likes to talk about ad fraud. Companies don’t like to admit that they don’t exactly know how to provide a solution for one…
For many retailers, mobile traffic equals or exceeds desktop traffic. This is not new. What is new is that mobile sales represent the majority of total e-commerce for brands with successful shopping apps, according to Criteo’s latest commerce report (Q4 2017).
Last week, Forrester released its latest executive summary, The 2018 Mobile and New Technology Priorities for Marketers: Why Mobile Marketers Must Keep Their Mobile Basics. Here’s a summary of some of the most interesting trends as well as the priorities marketers should be focusing on now.
China’s extremely popular app WeChat hit 1bn user accounts worldwide this week. Users love the app because it acts as a central hub of the digital world. Consumers use it to perform tasks ranging from texting and calling, paying bills, to booking doctor appointments.
The amount of apps partnering with service providers further proves the importance of user satisfaction for retention. Usage is the most important factor in the longevity of your app, so the more things your app does, the more utility it offers, which is the secret sauce to achieving high ROAS.
It is truly a mobile world. Just take a look at the amount of awesome new gadgets designed specifically for mobile coming out each year. From headsets that help you lose weight without dieting to a smart-meat thermometer, the devices on display at MWC were super cool.
Snapchat’s new store makes shopping a seamless, native part of the social experience, representing the value of native ads. By observing the latest updates in giant apps such as Snapchat, we can get a glimpse into a future trend. After all, they have volumes of data and enough staff to analyze and realize. Why not follow the leader?