Blog Archives
Succeeding in India’s Mobile Market an Interview with Manish Singh Rajawat
india's mobile app market

We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part of a rapidly growing mobile app market, Ad Tech companies continue to face several challenges in India.
We sat down with Manish Singh Rajawat, General Manager of Appnext India to get inside information into the ad-tech world there. Here’s what he had to say:
What would you say is the absolute biggest challenge for app developers in India?
The foremost challenge app developers in India face is to create something that gets traction. It’s important that developers know if the app really has a market. The app development market has immense competition, and it’s actually over crowded so they must focus on something that stands out in the crowd and gets noticed. Monetization is also a challenge. Developers should choose an ad network that has the right kind of technology that can segment users accordingly and then serve…
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The App Valley Summit is Coming to San Francisco
the app valley summit

We’re on our way to the golden city!
Yes, San Francisco, The App Valley Summit is coming your way with a day dedicated to those time-consuming, magical, often life-saving things that have taken over our lives. Apps.

Hosted by MWC Americas, and presented by Appnext, Tune, and Fetch, App Valley will gather the best and brightest mobile leaders and professionals to discuss the question on everybody’s mind. What is the future of apps?

The event’s main goal is to unlock the closed app-centered discussion by involving all of the voices currently shaping the changing mobile landscape: market and product visionaries, marketers, platform manufacturers, and users.

Expect to see speakers from :

app valley


Sept, 13th 2017


MWC Americas Moscone Center

What to Expect   

During the day – sessions, panels, fireside chats on the industry’s hottest topics:

Future of apps and platforms
Mobile-first consumers
Instant apps
Disrupting ad tech innovation…
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How to Improve ASO Search Rankings in the App Stores
how to improve aso

In this post, we will talk about how to set and focus your App Marketing strategy on boosting the visibility of your mobile app or game, and how to improve your ASO rankings in both the App and  Google Play.

There are already more than 5 million apps in the main app stores, and this number is growing every day. With app stores constantly evolving and changing their algorithms, you have to be up-to-date with the effects that these changes have on your app.

Not getting lost in this fast changing market, and having visibility in app stores search results can become a real challenge for developers and marketers. Luckily, there is a solution for that, and it is called App Store Optimization.

How to Improve ASO
The importance of ASO
ASO, or App Store Optimization, is the process of optimizing an app or game in order to achieve maximum visibility in the app stores, improve conversion rate, and boost organic installs. The best practice is to keep your ASO strategy in mind from the very first steps,…
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Why You Should Stop Thinking CPI And LTV
re-engagement ads

Imagine trying to sell media to a Starbucks marketing manager. You’ve finally landed a meeting and you’re sitting in the over-sized chair with your sweaty hands holding your 3.59$ sugary ice caramel latte when he looks up at you and says those three magical words (in what feels like slow motion)“Sure I’ll buy”. And then comes the but “but, I only need to target new users who have never been to the store before”.

You will probably think he/she is crazy. I mean, what are the chances that a US citizen has never laid foot in a Starbucks? And even if such citizens exist – who guarantees that they will be loyal Starbucks customers for life?

Well, mobile markets do this. Even the attribution companies (as far as I know besides Appsflyer which allows a configurable lifetime window) will only credit an install to a source once in a lifetime. So, a user can install an app, never use it, uninstall it. Install 3 years later – and the media channel will not get the attribution for the install.

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In-app ads going once, going twice, sold! To the highest bidder!
in-app header bidding

Ever experienced the thrill of an auction? For some people, auctions are like sports. They can be a hobby or a way of life. The room quickly fills with different people looking to compete and bid on priceless works of art, classic cars, coins or maybe mystery objects they absolutely don’t need and probably don’t have room for. In Ad-Tech, auctions are a bit different. While they don’t include rooms filled with people, memorabilia or expensive collections, for publishers and advertisers they are just as exciting as they have the power to determine both viewability and revenue.

This article will review header bidding, the popular” auction” method on desktop and will discuss the future of in-app header bidding.
What in the world is header bidding?
Let’s talk a little about what header bidding really means.  If we simplify it, header bidding is just a few lines of code that goes in (you guessed it) the header of a web page. That same code allows publishers to present their inventory to…
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Appnext Actions turns Every App into a “Super App”
Appnext Actions

We are extremely excited to announce the launch of Appnext Actions. This patent-pending product turns apps into full-serving platforms by enabling seamless in-app integration of third party services, changing the way we interact with our mobile devices.


Appnext Actions from Appnext on Vimeo.
A “super app” experience
In the fierce competitive app jungle, it has become impossible to play by the old industry rules. It’s not about surviving the competition, it’s about winning, being the best and providing users with the ultimate product. The next generation of industry winners will be referred to as “super apps”: these apps will accompany users on their daily journeys, enabling them to do more with less, streamlining dozens of daily on-device tasks completed faster and more efficiently.

A great example of a super app is China’s Wechat. An average user spends an incredible amount of time within WeChat – more than 90 minutes daily, basically managing their entire life…
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Mobile App Security
mobile app security

Common Mobile App Security Threats and Making Your Mobile App More Secure
In a recent survey, Arxan found that despite the ever-increasing threat to app data and mobile app security, only 32% of respondents said that their organization feels an urgency to secure mobile app data, and only 42% of respondents said that their organization felt securing IoT app data was an urgent matter. For many companies, the lack of budget for proper security measures means that corners are often cut in security, risking both sensitive company data and private user information.

Additionally, over 429 million identities were reported compromised, and a Symantec report claims that at least 113 million compromised identities were not reported by the company at fault. Including the estimated amount of unreported breaches, it’s estimated that more than 500 million sets of personal information were exposed in 2015.

mobile app security Taken from
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Introducing Appnext Timeline Finally Target and Monetize with Context
appnext timeline technology

Something great is happening at this very moment. We’re launching Appnext Timeline, the next-gen user intelligence and targeting technology that will mark the end of the Ad-Tech “stone age” and start a new era.

Challenging the Industry status quo

Appnext Timeline is going to shift the focus from profile and ad views to real-life user context, concentrating on relevance, engagement, and user experience. In the past few years, the Ad-Tech industry made substantial progress in regards to user intelligence capabilities, enabling marketers to understand who their ideal users are (by demographics, geo, etc.). For example, a marketer behind a taxi app knows multiple parameters about different user segments. As a result, users are bombarded with ads that might be accurately targeted to their demographic profiles but are close to irrelevant for the current moment throughout their day.

Appnext Timeline – Mobile in Context

Appnext Timeline leverages location, real-time and historical…
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30+ App Design Tools Every App Developer Should Know
app design tools

It’s no secret that app design will have a huge impact on the desire of people to download and continue to use your app. We’ve selected the very best app design tools to help you create beautiful, amazing mobile apps. We’ve ordered them by the beginning stages of sketching and object creation then proceeded onto wireframes, prototyping, and adding finishing touches to your mobile apps.
Early Sketching
iOS Sketch Paper
Many designers and app developers prefer to start off the initial app design process with the good old traditional pencil and paper. iOS Sketch paper is generally a great place to start, with a dot grid for alignment and several screens per sheet. There are even markers along the screen frame to help you align windows, popups, and placement of notifications and buttons. iOs sketch paper is available for devices with iOS 10 (iPhones) or iOS 7 (iPads, iPhone 5), and comes with both a landscape and portrait mode for each device.
Android Sketch Paper
Same concept, different…
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