Global pandemic lockdowns are affecting all industries across all verticals, and it’s no different in the app world. We are collectively turning to our smartphones like never before to navigate our way through this ‘new normal’, and it’s turning the app economy upside down. Find out how the coronavirus is currently disrupting crucial market segments, and what immediate and long term impact COVID-19 may have on the future of apps.
We’re proud that Appnext has been awarded best In-App Network for quality of user retention in the Kochava Index, as well as holding a commendable second place overall in the rankings. Undoubtedly this win is thanks to Appnext’s firm focus on driving re-engagement.
Appnext Ranked #1 App Discovery Platform in India and SE Asia
It’s an exciting time for app advertisers, OEMs and operators as foldable tech becomes more and more mainstream. A big advantage of foldables will be the additional screen space to place apps in a less crowded way. Moreover, users will interact with apps in novel and more intuitive ways. Here at Appnext, we know that on-device app placements are already a highly effective marketing technique for advertisers and app developers, and the scope of this type of unified service will only grow with the rise of devices that use foldable screens.
Every year I consult with a handful of founders, CEOs and other experts on their predictions for the coming year, and I’m pleased to share their insights. As I spoke with them, a few common themes emerged, including new app discovery channels (eg. OEM app stores), increased need for app content to live outside the app, greater personalization/contextualization of marketing messages, and more data-driven decision-making. The need to protect privacy enforced by stricter regulation is another key issue for 2020
2019 has been an incredible year for Appnext.
The stand-out milestone of 2019 was most certainly our OEM journey. The evolution from in-app to exclusively and revolutionary on-device app placements changed the game for us.
Pinduoduo is the fastest growing e-commerce startup in the history of China. What has been the secret to this incredible growth? Many aspects of their success cannot be reproduced, however, some important lessons on how to drive consistent re-engagement can be learned.
Indonesia is amongst the fastest growing e-commerce market in APAC. Media, browsing and videos take a major share of users’ digital lives. Appnext is already serving 9B monthly app recommendations to mobile users in Indonesia and based on its current growth and new investments, Appnext estimates to reach 30B app recommendations a month by mid-2020.