If you have been following global tech and mobile economies in recent years, then you are well aware of just how expansive the Indian mobile economy is. The…
Though smaller in size than its neighbors, South Korea remains one of the largest economic ecosystems in the world, and continues to show high rates of economic growth…
The app economy is expected to reach over $100 billion in global revenue by the year 2020. Despite this astronomical revenue, failing to monetize is one of the…
Challenges With User Acquisition There’s no denying that user acquisition is a significant challenge for app owners. In 2017 alone, there were 197 billion mobile app downloads from…
Recently, India has emerged as a leader in the technology and mobile application space. Mobile app development and mobile phone use have exponentially increased in Indian markets, and…
Audience retention for mobile apps can have a strong impact on ROI. App developers spend a considerable amount of time and resources trying to acquire new users that…
The Ad Fraud Problem Nobody likes to talk about ad fraud. Companies don’t like to admit that they don’t exactly know how to provide a solution for one…