App competition is fierce. There are more than 2.2 million in the App Store and more than 2.5 million in the Google Play Store. The staggering numbers are…
“The Mobile Revolution is Here” It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the…
The rapid growth of mobile usage is raising important marketing questions, especially when it comes to attribution. The methods you use to evaluate a web site—UTMs, cookies, etc.—don’t…
We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part…
We’re on our way to the golden city! Yes, San Francisco, The App Valley Summit is coming your way with a day dedicated to those time-consuming, magical, often…
In this post, we will talk about how to set and focus your App Marketing strategy on boosting the visibility of your mobile app or game, and how…
Imagine trying to sell media to a Starbucks marketing manager. You’ve finally landed a meeting and you’re sitting in the over-sized chair with your sweaty hands holding your…
Ever experienced the thrill of an auction? For some people, auctions are like sports. They can be a hobby or a way of life. The room quickly fills…