Mobile Marketing & Monetization

We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part of a rapidly growing mobile app market, Ad Tech companies continue to face several challenges in India.
We sat down with Manish Singh Rajawat, General Manager of Appnext India to get inside information into the ad-tech world there. Here’s what he had to say:
What would you say is the absolute biggest challenge for app developers in India?
The foremost challenge app developers in India face is to create something that gets traction. It’s important that developers know if the app really has a market. The app development market has immense competition, and it’s actually over crowded so they must focus on something that stands out in the crowd and gets noticed. Monetization is also a challenge. Developers should choose an ad network that has the right kind of technology that can segment users accordingly and then serve…
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We’re on our way to the golden city!
Yes, San Francisco, The App Valley Summit is coming your way with a day dedicated to those time-consuming, magical, often life-saving things that have taken over our lives. Apps.

Hosted by MWC Americas, and presented by Appnext, Tune, and Fetch, App Valley will gather the best and brightest mobile leaders and professionals to discuss the question on everybody’s mind. What is the future of apps?

The event’s main goal is to unlock the closed app-centered discussion by involving all of the voices currently shaping the changing mobile landscape: market and product visionaries, marketers, platform manufacturers, and users.

Expect to see speakers from :

When 

Sept, 13th 2017

Where 

MWC Americas Moscone Center

What to Expect   

During the day – sessions, panels, fireside chats on the industry’s hottest topics:

Future of apps and platforms
Mobile-first consumers
Instant apps
Disrupting ad tech innovation…
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In this post, we will talk about how to set and focus your App Marketing strategy on boosting the visibility of your mobile app or game, and how to improve your ASO rankings in both the App and  Google Play.

There are already more than 5 million apps in the main app stores, and this number is growing every day. With app stores constantly evolving and changing their algorithms, you have to be up-to-date with the effects that these changes have on your app.

Not getting lost in this fast changing market, and having visibility in app stores search results can become a real challenge for developers and marketers. Luckily, there is a solution for that, and it is called App Store Optimization.

The importance of ASO
ASO, or App Store Optimization, is the process of optimizing an app or game in order to achieve maximum visibility in the app stores, improve conversion rate, and boost organic installs. The best practice is to keep your ASO strategy in mind from the very first steps,…
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Common Mobile App Security Threats and Making Your Mobile App More Secure
In a recent survey, Arxan found that despite the ever-increasing threat to app data and mobile app security, only 32% of respondents said that their organization feels an urgency to secure mobile app data, and only 42% of respondents said that their organization felt securing IoT app data was an urgent matter. For many companies, the lack of budget for proper security measures means that corners are often cut in security, risking both sensitive company data and private user information.

Additionally, over 429 million identities were reported compromised, and a Symantec report claims that at least 113 million compromised identities were not reported by the company at fault. Including the estimated amount of unreported breaches, it’s estimated that more than 500 million sets of personal information were exposed in 2015.

Taken from www.symantec.com
Common…
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