Mobile Marketing & Monetization

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Appnext Actions turns Every App into a “Super App”

We are extremely excited to announce the launch of Appnext Actions. This patent-pending product turns apps into full-serving platforms by enabling seamless in-app integration of third party services, changing the way we interact with our mobile devices.

Appnext Actions from Appnext on Vimeo.
A “super app” experience
In the fierce competitive app jungle, it has become impossible to play by the old industry rules. It’s not about surviving the competition, it’s about winning, being the best and providing users with the ultimate product. The next generation of industry winners will be referred to as “super apps”: these apps will accompany users on their daily journeys, enabling them to do more with less, streamlining dozens of daily on-device tasks completed faster and more efficiently.

A great example of a super app is China’s Wechat. An average user spends an incredible amount of time within WeChat – more than 90 minutes daily, basically managing their entire life…
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June 19, 2017 App Marketing, App Monetization, appnext in general

Mobile App Security

Common Mobile App Security Threats and Making Your Mobile App More Secure
In a recent survey, Arxan found that despite the ever-increasing threat to app data and mobile app security, only 32% of respondents said that their organization feels an urgency to secure mobile app data, and only 42% of respondents said that their organization felt securing IoT app data was an urgent matter. For many companies, the lack of budget for proper security measures means that corners are often cut in security, risking both sensitive company data and private user information.

Additionally, over 429 million identities were reported compromised, and a Symantec report claims that at least 113 million compromised identities were not reported by the company at fault. Including the estimated amount of unreported breaches, it’s estimated that more than 500 million sets of personal information were exposed in 2015.

Taken from www.symantec.com
Common…
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March 9, 2017 App Marketing

Introducing Appnext Timeline Finally Target and Monetize with Context

Something great is happening at this very moment. We’re launching Appnext Timeline, the next-gen user intelligence and targeting technology that will mark the end of the Ad-Tech “stone age” and start a new era.

Challenging the Industry status quo

Appnext Timeline is going to shift the focus from profile and ad views to real-life user context, concentrating on relevance, engagement, and user experience. In the past few years, the Ad-Tech industry made substantial progress in regards to user intelligence capabilities, enabling marketers to understand who their ideal users are (by demographics, geo, etc.). For example, a marketer behind a taxi app knows multiple parameters about different user segments. As a result, users are bombarded with ads that might be accurately targeted to their demographic profiles but are close to irrelevant for the current moment throughout their day.

Appnext Timeline – Mobile in Context

Appnext Timeline leverages location, real-time and historical…
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February 27, 2017 App Marketing, App Monetization, appnext in general

30+ App Design Tools Every App Developer Should Know

It’s no secret that app design will have a huge impact on the desire of people to download and continue to use your app. We’ve selected the very best app design tools to help you create beautiful, amazing mobile apps. We’ve ordered them by the beginning stages of sketching and object creation then proceeded onto wireframes, prototyping, and adding finishing touches to your mobile apps.
Early Sketching
iOS Sketch Paper
Many designers and app developers prefer to start off the initial app design process with the good old traditional pencil and paper. iOS Sketch paper is generally a great place to start, with a dot grid for alignment and several screens per sheet. There are even markers along the screen frame to help you align windows, popups, and placement of notifications and buttons. iOs sketch paper is available for devices with iOS 10 (iPhones) or iOS 7 (iPads, iPhone 5), and comes with both a landscape and portrait mode for each device.
Android Sketch Paper
Same concept, different…
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February 9, 2017 App Marketing, Useful tools

10 Things Business Owners Need to Know Before Creating an App

The potential of apps in today’s market is astronomical – the kings of the store are making over £60,000,000 off an investment of around £110,000. Nothing is stopping you from doing the same, all you need is that golden ticket of an idea, a great marketing strategy and a large budget for both development and marketing. Here are the best 10 pieces of advice I can give you if you’re looking to dive into the business of app making.
1 What Problem Are You Trying to Solve?
When creating your app design, don’t get caught up in making it have too many features. This might seem counterintuitive, but you’re not trying to give someone the inspector gadget’s hat of apps – you want to be solving a single problem. You won’t score points with your testers if the complexity of your app overrides its core purpose.
2 Competitor Research
Take the time to download some of your competitor’s apps and see what they’re doing, and more importantly, ask yourself, how you can do it better. You shouldn’t be making…
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February 2, 2017 App Marketing, App Monetization

Turning Your App Into A Business

In 2017, turning an app into a business is no walk in the park.

With such massive competition, you’ve got to have the right teams, resources, data, funds and endless willpower. However, there is still much to be learned from existing success stories.

When examining successful apps of 2016 we see that they all have common factors. They’re all innovative, social and have shown substantial growth. The difference between them is measured in many factors such as genre, size of teams and more. Some are location based, some are PvP (player versus player), some are live streaming apps and some are comprised of combined genres. While apps like, Unow and LiveMe are all about live services, others are focused on creativity. While some are teams of 12, others have teams of 100.

So the question asked is, why were they successful?

First, they were all innovative, with strong experienced teams, while the fact that they were heavily monetized didn’t hurt either.
The 3 pillars…
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January 19, 2017 App Marketing, App Monetization

Will 2017 Kill-off banner ads?

10 years into the mobile revolution, and we are still carrying around this dead weight.

Yes, the banner ad. The most notorious ad unit out there. If you’re in the mobile ad tech industry, 300X50 and 320X50 are no strangers to you. They are the default option for every app that has no alternative monetization strategy, but also the choice of a lot of apps that do. After 10 years, will 2017 finally kill-off banner ads? Or, will they live forever in the bottom of our pages?
Banner ads should be kept alive because…

They go well with the web, mobile web and in-app. Most blogs and written content sites use banner ads that are shown to all users, including desktop users, creating an identical ad experience on every device.

They are easily implemented – short amount of code, same look in every screen and years of experience with these types of ads are still contributing to their popularity.

Can be shown throughout the in-app navigation, from the menu until exit, contrary…
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January 16, 2017 App Marketing

App Development Tools Game Developers Should Use When Building An App

As mobile app usage continues to increase and expand, those within the industry continue to create tools and applications that enhance, optimize, and streamline the app development process. As a mobile game developer, you must create fully-functional, beautifully-designed apps that not only serve a purpose but also entertain and engage your users so much that they keep reopening your app again and again.

Whether you’re an experienced mobile gaming developer with full coding knowledge or a beginner Indie developer with little to no development experience, there are plenty of development suites, platforms, design, and marketing tools that support and simplify the mobile game development process. Below are a few of our favorite tools you should have in your arsenal when developing a mobile game app.
App Development Suites & Platforms
Unity

Unity3D is arguably the most renowned and popular game engine available to you as a mobile game developer.

Unity allows you to interact…
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January 10, 2017 App Marketing, Useful tools

Paid Apps – Your Marketing Guide

Paid Apps: Then and Now
Since the development of the smartphone, mobile apps have been the forefront of the daily lives of millions across the globe. Mobile apps allow us to work more efficiently, stay better connected, and do more than ever before.

While there are countless app categories and subcategories, all apps can be divided into two hierarching categories – paid apps and free apps. Free apps tend to have higher download rates initially, but often lack engagement after download. Paid apps are often overlooked simply because they have a cost, and with so much competition in the app store, it can be easy for users to find a free alternative. Developers are challenged with finding balance between covering their overhead expenses and providing the best User Experience possible for their audiences. This balance is often found in a Paid App pricing model.
A Brief History of Paid Apps
Mobile Apps have been available for download in the Apple App Store, which at the time was an extension…
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December 26, 2016 App Marketing, App Monetization

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