The app economy is expected to reach over $100 billion in global revenue by the year 2020. Despite this astronomical revenue, failing to monetize is one of the…
Challenges With User Acquisition There’s no denying that user acquisition is a significant challenge for app owners. In 2017 alone, there were 197 billion mobile app downloads from…
Recently, India has emerged as a leader in the technology and mobile application space. Mobile app development and mobile phone use have exponentially increased in Indian markets, and…
Audience retention for mobile apps can have a strong impact on ROI. App developers spend a considerable amount of time and resources trying to acquire new users that…
The Ad Fraud Problem Nobody likes to talk about ad fraud. Companies don’t like to admit that they don’t exactly know how to provide a solution for one…
For many retailers, mobile traffic equals or exceeds desktop traffic. This is not new. What is new is that mobile sales represent the majority of total e-commerce for brands with successful shopping apps, according to Criteo’s latest commerce report (Q4 2017).
Last week, Forrester released its latest executive summary, The 2018 Mobile and New Technology Priorities for Marketers: Why Mobile Marketers Must Keep Their Mobile Basics. Here’s a summary of some of the most interesting trends as well as the priorities marketers should be focusing on now.
China’s extremely popular app WeChat hit 1bn user accounts worldwide this week. Users love the app because it acts as a central hub of the digital world. Consumers use it to perform tasks ranging from texting and calling, paying bills, to booking doctor appointments.