The amount of apps partnering with service providers further proves the importance of user satisfaction for retention. Usage is the most important factor in the longevity of your app, so the more things your app does, the more utility it offers, which is the secret sauce to achieving high ROAS.
It is truly a mobile world. Just take a look at the amount of awesome new gadgets designed specifically for mobile coming out each year. From headsets that help you lose weight without dieting to a smart-meat thermometer, the devices on display at MWC were super cool.
Snapchat’s new store makes shopping a seamless, native part of the social experience, representing the value of native ads. By observing the latest updates in giant apps such as Snapchat, we can get a glimpse into a future trend. After all, they have volumes of data and enough staff to analyze and realize. Why not follow the leader?
Think you know everything about Native Ads? Think Again. Native advertising will drive 74% of all ad revenue by 2021, according to Business Insider. So when most (74%) of your competitors are using the same ad format, how do you make sure your ads stand out from the crowd? We’ve looked through dozens of reports and stats and spoke with experts to find out for you.
Are you taking the right steps to become discoverable and a staple in consumers’ mobile lifestyles? We now have empirical evidence that people are searching for apps that do it all, seamlessy. From being able to order food quickly to taking an entire, personalized yoga program anywhere, anytime, people want their apps to provide a suite of services, immediately.
Apptimize shares with us their awesome tips (backed by in-depth case studies).
Ad fraud has advanced from simple bots to even more advanced levels of faking post-install engagements.
Find out how Mobinext was able to double their conversion rate! Learn their successful monetization strategies in this case study.
1. Mobile Growth According to the Global Digital Snapshot report, “a smartphone user consumes on average of 70% more mobile traffic per month than in 2016.” The rapid…