Short video apps are an indispensable part of the social entertainment landscape. Since the sensational rise of TikTok in the last few years, user-generated short video content has become a staple in social media. Following the Indian government’s decision to ban Chinese-owned TikTok, there has been a fierce battle among other developers to attract the millions of users the platform left behind. This latest app battle demonstrates an important lesson for developers.
Lucjan Exner joined the Appnext team in December 2020 as Head of Sales for Europe. We asked him, “why us, why Appnext?”
He responded: “My path with Appnext crossed some time ago. I immediately recognized a very high level of professionalism on one hand and warm, friendly people on the other. From the very beginning, Appnext gave the impression of a great team that was worth joining.
“The great team spirit, together with the best in class product, convinced me to apply when it was possible.
“I felt I had joined a family from the first day and the support given everyday by every single member of Appnext is incredible.
“I am not only excited to be a part of the Appnext team, but also proud of representing one of the most effective tools for mobile apps user acquisition on the market.”
We could not be more honored to have Lucjan on our team.
We want to share some wisdom from Siddharth Shenoy, who is the Country Manager for our biggest and most established market, India.
Siddharth discussed everything from why Appnext is so successful in his region to the importance of effective media buying for getting that all-important growth in a crowded and competitive app ecosystem.
Our rankings in the AppsFlyer Index are an outstanding accomplishment for our passionate and talented Appnexters around the world, positioning Appnext as a leader among the global powerhouses in our industry. We remain the only platform that provides end-to-end discovery solutions from the initial device setup and personalization throughout various mobile touchpoints enabling app developers and mobile operators to continually engage users repeatedly throughout their day.
A recent addition to the Appnext family is Mikhail Balakin, who has joined as Country Manager for Russia & CIS. Mikhail predicted big developments in his region when we asked him to gaze into his Appnext crystal ball.
As we predicted in our previous post on the SEA e-commerce landscape, online shopping sales hit record highs last week during Asia’s prominent shopping event on the 12th of December . SEA e-commerce is firing on all cylinders, and growth is not expected to slow down any time soon. Digital shopping is the norm across this booming region, and milestone shopping e-commerce events such as Double 12 or Black Friday should be taken advantage of as best as possible in the online realm to capture eager digital buyers.
The 2020 holiday shopping season is expected to be one for the record books, and in SEA, those records will be broken online. e-commerce is soaring in the region, especially as we approach Double 12, Asia’s prominent December shopping event. Online shopping has boomed this year as a consequence of transformed consumer behavior, catalyzed by the pandemic, and this trend is predicted to continue well in 2021 and beyond.
Especially now, productivity apps can be a lifeline, bridging physical distances and providing structure missing today. But not every app is best for every workplace, workflow or person.
Appnext makes the cut in the highly competitive AppsFlyer Performance Index in multiple fronts and categories!
Including OEMs and publishers in the data places Appnext 8th in India & SE Asia and 14th globally for all apps categories on Android; a significant achievement given we are ranked ahead of some leading OEMs and publishers.
Appnext continues to keep its position as the #1 independent discovery platform in India and SE Asia; in fact, Appnext is the only platform making it to the top 10.