Short video apps are an indispensable part of the social entertainment landscape. Since the sensational rise of TikTok in the last few years, user-generated short video content has become a staple in social media. Following the Indian government’s decision to ban Chinese-owned TikTok, there has been a fierce battle among other developers to attract the millions of users the platform left behind. This latest app battle demonstrates an important lesson for developers.
We want to share some wisdom from Siddharth Shenoy, who is the Country Manager for our biggest and most established market, India.
Siddharth discussed everything from why Appnext is so successful in his region to the importance of effective media buying for getting that all-important growth in a crowded and competitive app ecosystem.