Author

Orit Sharon

Browsing

Thinking of a New Year’s Resolution? How About Boosting Discovery of Your Fitness App?

It’s January, and for billions of people across the globe that can only mean one thing: it’s time to get more active, lose weight and improve your state of health. It’s certainly true that every January global downloads of fitness apps rise as people make New Year’s resolutions to improve their health – and this year is likely to be no exception. In January 2020, New Year’s fitness resolutions drove smartphone users to generate roughly 16.3 million downloads of the leading workout apps, while January 2022 saw almost 17 million downloads of apps in this category. So if you want…

Shopping Apps Are Big Business But How Do You Gain Yours a Big Audience?

It’s boom time for shopping apps right now, with major retail events taking place like Black Friday, Cyber Monday and Asia’s ‘Double 12’ day and, of course, Christmas just around the corner. Shopping apps are experiencing their busiest time of the year for sure, but that doesn’t mean quiet times are ahead after Christmas is over, as their global popularity is growing year-on-year. The global shopping application market size was estimated at USD 868.4 billion in 2021, and is expected to reach USD 932.4 billion by the end of 2022. Global downloads of mobile shopping apps were up 16% year-on-year…

Major Sporting Events Like the Football World Cup Present a Multitude of Opportunities for App Marketers

The FIFA World Cup tournament is just about to kick off in Qatar, which means it’s prime time for sports app marketers to get their apps in front of global football fans. After a two- and, in some cases, three-year break from major events due to the Covid pandemic, the staging of the World Cup from November 20 to December 18 is further proof that normality is returning to sport, and with-it big opportunities for brand promotional activities and user acquisition campaigns. Major events like the World Cup generate huge interest amongst sports fans globally. For instance, the 2018 FIFA…

The Future of App Marketing: A Memorable Day In Johannesburg

We want to thank everyone who attended the recent ‘Future of App Marketing’ conference in Johannesburg, South Africa, hosted by Appnext in conjunction with the mobile measurement platform AppsFlyer. In particular, a big thank you to our keynote speaker and thought leader Mike Stopforth, who Shared his knowledge on how to bridge the gap in digital literacy between the people who build solutions and those who pay for them. We are incredibly proud of our unique on-device recommendation technology. Its transformative impact on the app economy is evident and is benefiting our customers in a profound way. The Johannesburg event…

On-Device Discovery Will Benefit Mobile Carriers as Much as Developers in the Future

The critical role that mobile carriers play in the app economy is one that is sometimes overlooked. While much attention is given to the ways in which developers and OEMs are shaping this thriving and perpetually evolving ecosystem, little attention is given to the vital position of carriers. Despite this, carriers have been pivotal in driving users towards apps, particularly following the development and increasing ubiquitousness of user acquisition channels like on-device discovery. On-device advertising allows developers to reach users at critical decision-making points in their mobile lifecycle – from unboxing a new device, throughout a user’s daily smartphone journey,…

Appnext continues its positioning as the leading non-SRN platform on AppsFlyer Performance Index – Leads in multiple categories globally

Once again Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming AppsFlyer Performance Index category in the Retention and IAP Index. One interesting finding in this recent index shows that when comparing H2 2020 and H2 2021 data, 25% of total budgets shifted from iOS to Android a direct impact resulting from the iOS privacy shift. Finding The Right Users At The Right Time Retention, which measures how engaged mobile users are over time, is undoubtedly the most critical of mobile metrics. Appnext…

Finding you the right users at the right time: Appnext’s user acquisition solutions

The competition across app installs has never been fiercer than right now. At present, there are more than 6.5 billion smartphone users worldwide with close to nine million apps vying for their attention. According to Appnext data, there was huge growth across every major app vertical in 12 months between 2020 and last year. In the finance category there was a 425% increase; food and drink category enjoyed global growth of 337%, and there was a 402% increase in the news and magazines vertical. Smaller but still sizeable levels of growth were recorded in shopping and entertainment categories, totaling 263%…

Understanding the impact and future of on-device app discovery

On-device app discovery is a relatively new user acquisition channel that allows marketers to advertise apps directly on smartphones via multiple touchpoints. Third-party platforms such as Appnext have been at the forefront of transforming devices into unparalleled advertising tools for app developers by utilizing the full potential of on-device recommendations. Such on-device placements are the most valuable real estate of the device because they are delivered directly to the home screen; placing them straight in front of users in an engaging and unobtrusive and seamless manner. It is clear that device-level app discovery is fundamentally shaping how users interact with…

Fintech and the Super-App, Inside South Africa’s Mobile-First Future

This article was originally posted on forbes.com There is no question that for too long Africa’s diverse and developing app economy has been somewhat overlooked as developers set their sights on faster-growing emerging markets, such as India and South America. However, a report released this summer by leading mobile analytics company Appsflyer demonstrates why turning a blind eye to the opportunities in the region would be a colossal mistake and offers some salient advice on how developers and marketers can succeed in this burgeoning economy. Currently, South Africa is among the continent’s fastest-growing markets – coming second only to Nigeria. Between…