With a staggering accumulation of nearly five million applications across the Apple and Google Play stores, the app development industry is intensely competitive. Developers are relentlessly searching for innovative strategies to make their apps shine brighter than their rivals, with user engagement and retention being at the forefront of their objectives. The challenge is formidable: app marketers globally are constantly conceptualizing unique and captivating ways to promote their apps and services as well as in-app purchases to increase engagement. In light of these challenges, the mobile gaming industry, with its engaging mechanics and vast popularity, has emerged as a beacon…

I want it here and I want it now! On-demand apps are big business in the app world right now. The on-demand economy has experienced staggering growth over the past decade and it’s showing no sign of slowing down: research from PwC estimates that the global on-demand market will soar to reach a whopping $335 billion by 2025, up from $106 billion in 2017. Consumers’ appetites for having everything they want when they want it have been growing for some time, but Covid-19 accelerated this behavior pattern: so many people were stuck at home, unable to go out and get…

It’s true to say that the Covid-19 pandemic changed our lifestyles in many ways. While some of those changes have been reversed now that life has returned to normality, others remain – including our desire to order food for delivery via an app. With restaurants closed and fears of exposure to Covid while out shopping at the height of the pandemic in 2020, meal and grocery delivery apps boomed. Indeed, Covid-19 propelled the industry a few years into the future, as millions of people in lockdown ordered food online for the first time. Almost every major food delivery service saw…

Fitness apps have been growing in popularity ever since the pandemic hit in 2020, and there’s no sign that they’re losing their appeal. Indeed, with the warmer and lighter days of summer upon us, many people are keen to get outdoors and exercise more, which means they’re turning to their smartphones and searching for apps that can aid them in reaching their fitness goals. With so many apps catering for this growing demand, exercise-hungry smartphone users certainly have a lot more choice now than they did just a few years ago. The global fitness app market size stood at USD…

The recent release of AppsFlyer’s inaugural country performance index has given the mobile industry plenty of food for thought. While previous indexes have ranked media sources, this data analysis has focused on how geography might impact a successful campaign. Delving into AppsFlyer’s findings, it is clear that marketers need a defined user acquisition strategy that is tailored according to location if they are to get the most bang for their buck — and Appnext is positioned to help. Localization is Key: Communication, Dating and Education Apps Bangladesh, Russia, India, Saudi Arabia, and Kazakhstan emerged as key players for user acquisition…

Summer is almost here and that means boom time for travel apps.
Want to get yours discovered, downloaded and used by travelers planning their summer trips? Appnext can help you put your travel app on the map.

Anyone who takes a keen interest in the world of apps can’t fail to have noticed the boom in one particular vertical in recent times: the financial sector. Yes, the number of financial – or fintech – apps in use around the globe has skyrocketed in the last two-to-three years: at Appnext, 20% of our clients are now fintech apps. This represents a big shift in the way consumers do their banking and use financial services, and the direction of travel is not expected to change: the global mobile payment market, for instance, is projected to grow from USD 1.97…