Anyone who takes a keen interest in the world of apps can’t fail to have noticed the boom in one particular vertical in recent times: the financial sector. Yes, the number of financial – or fintech – apps in use around the globe has skyrocketed in the last two-to-three years: at Appnext, 20% of our clients are now fintech apps. This represents a big shift in the way consumers do their banking and use financial services, and the direction of travel is not expected to change: the global mobile payment market, for instance, is projected to grow from USD 1.97…

The FIFA World Cup tournament is just about to kick off in Qatar, which means it’s prime time for sports app marketers to get their apps in front of global football fans. After a two- and, in some cases, three-year break from major events due to the Covid pandemic, the staging of the World Cup from November 20 to December 18 is further proof that normality is returning to sport, and with-it big opportunities for brand promotional activities and user acquisition campaigns. Major events like the World Cup generate huge interest amongst sports fans globally. For instance, the 2018 FIFA…

We want to thank everyone who attended the recent ‘Future of App Marketing’ conference in Johannesburg, South Africa, hosted by Appnext in conjunction with the mobile measurement platform AppsFlyer. In particular, a big thank you to our keynote speaker and thought leader Mike Stopforth, who Shared his knowledge on how to bridge the gap in digital literacy between the people who build solutions and those who pay for them. We are incredibly proud of our unique on-device recommendation technology. Its transformative impact on the app economy is evident and is benefiting our customers in a profound way. The Johannesburg event…

The critical role that mobile carriers play in the app economy is one that is sometimes overlooked. While much attention is given to the ways in which developers and OEMs are shaping this thriving and perpetually evolving ecosystem, little attention is given to the vital position of carriers. Despite this, carriers have been pivotal in driving users towards apps, particularly following the development and increasing ubiquitousness of user acquisition channels like on-device discovery. On-device advertising allows developers to reach users at critical decision-making points in their mobile lifecycle – from unboxing a new device, throughout a user’s daily smartphone journey,…

Once again Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming AppsFlyer Performance Index category in the Retention and IAP Index. One interesting finding in this recent index shows that when comparing H2 2020 and H2 2021 data, 25% of total budgets shifted from iOS to Android a direct impact resulting from the iOS privacy shift. Finding The Right Users At The Right Time Retention, which measures how engaged mobile users are over time, is undoubtedly the most critical of mobile metrics. Appnext…