Orit Sharon


Fintech and the Super-App, Inside South Africa’s Mobile-First Future

This article was originally posted on There is no question that for too long Africa’s diverse and developing app economy has been somewhat overlooked as developers set their sights on faster-growing emerging markets, such as India and South America. However, a report released this summer by leading mobile analytics company Appsflyer demonstrates why turning a blind eye to the opportunities in the region would be a colossal mistake and offers some salient advice on how developers and marketers can succeed in this burgeoning economy. Currently, South Africa is among the continent’s fastest-growing markets – coming second only to Nigeria. Between…

Mobile game developers must set their sights on India and SEA

If mobile gaming was popular before, 2020 was the year it got even bigger. Last year, game downloads skyrocketed by 28% in a global increase that equated to a colossal 108 billion installs across both the Google Play and Apple App Stores. While the insatiable appetite for mobile gaming is clearly a global trend, some regions have driven this sharp uptick in downloads more than others. The mobile apps market in India and South East Asia has never been stronger. In the first three-quarters of 2020, India’s 750 million smartphone users catapulted the country to the top of the charts…

Appnext scoops silver medal in MMA SMARTIES awards for Ruangguru campaign

We are immensely proud to announce that Appnext took home the silver medal in the MMA SMARTIES Indonesia awards with educational platform Ruangguru in the mobile apps category. The prestigious annual competition recognizes the very best in mobile advertising: the brands, agencies and tech providers that have launched the most innovative and inspiring marketing campaigns that have resulted in a significant business impact. It is our privilege to be placed among the trailblazers in our industry and to be the only technology platform among the winners in the mobile apps category. Ruangguru, a pioneer in the field of pedagogy, launched…

Device-level app discovery was a game-changer for marketers – and it’s evolving even more

Device-level App Discovery App discovery has always been a tricky challenge for marketers. With millions of apps now vying for attention across app stores, the competition has never been greater and the choices for users have never been more diverse. While app store optimization, in-app and user acquisition campaigns are still important to get right, the development that has benefited marketers in the most far-reaching way is device-level discovery. To summarize the impact of on-device discovery it is helpful to consider a salient statistic. Android devices have dominated the smartphone market for years now. Between 2020 and 2021, they accounted…

Appnext Dominates AppsFlyer Performance Index; Ranks Among Top 5 In Multiple Categories

Our rankings in the AppsFlyer Index are an outstanding accomplishment for our passionate and talented Appnexters around the world, positioning Appnext as a leader among the global powerhouses in our industry. We remain the only platform that provides end-to-end discovery solutions from the initial device setup and personalization throughout various mobile touchpoints enabling app developers and mobile operators to continually engage users repeatedly throughout their day.

12.12 Shopping Event Breaks Records, SEA E-commerce At An All-Time High

As we predicted in our previous post on the SEA e-commerce landscape, online shopping sales hit record highs last week during Asia’s prominent shopping event on the 12th of December . SEA e-commerce is firing on all cylinders, and growth is not expected to slow down any time soon. Digital shopping is the norm across this booming region, and milestone shopping e-commerce events such as Double 12 or Black Friday should be taken advantage of as best as possible in the online realm to capture eager digital buyers.