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12.12 Shopping Event Breaks Records, SEA E-commerce At An All-Time High

As we predicted in our previous post on the SEA e-commerce landscape, online shopping sales hit record highs last week during Asia’s prominent shopping event on the 12th of December . SEA e-commerce is firing on all cylinders, and growth is not expected to slow down any time soon. Digital shopping is the norm across this booming region, and milestone shopping e-commerce events such as Double 12 or Black Friday should be taken advantage of as best as possible in the online realm to capture eager digital buyers.

What The SEA E-commerce Market Holds For 12/12 And Beyond

The 2020 holiday shopping season is expected to be one for the record books, and in SEA, those records will be broken online. e-commerce is soaring in the region, especially as we approach Double 12, Asia’s prominent December shopping event. Online shopping has boomed this year as a consequence of transformed consumer behavior, catalyzed by the pandemic, and this trend is predicted to continue well in 2021 and beyond.

Appnext Makes The Cut In AppsFlyer Performance Index Within Multiple Fronts And Categories

Appnext makes the cut in the highly competitive AppsFlyer Performance Index in multiple fronts and categories!
Including OEMs and publishers in the data places Appnext 8th in India & SE Asia and 14th globally for all apps categories on Android; a significant achievement given we are ranked ahead of some leading OEMs and publishers.
Appnext continues to keep its position as the #1 independent discovery platform in India and SE Asia; in fact, Appnext is the only platform making it to the top 10.

Appnext Expands Its Mobile Consumer Experiences Through Strategic Investments

We are excited to share that Appnext (an Affle Group company) announced a strategic investment in Bobble AI Keyboard, joining Xiaomi as co-investors. Bobble AI offers an indigenous social keyboard that includes speech-to-text capabilities and is accessible in approximately 100 international languages, including 23 Indian languages. Appnext will own exclusive monetization on all Bobble pre-installed default keyboard for Xiaomi across multiple devices in India. This investment comes at the heels of another recent strategic investment as a co-shareholder with Samsung India in IndusOS, which operates Indus App Bazaar, India’s largest independent indigenous apps store on Samsung devices, where Appnext will…

Appnext To Empower ‘Made In India’ Apps With Its Organic Recommendation Growth Plan

These days, as the tech and app developer’s community pursue ‘made in India’ initiatives, accelerating the recommendation channels is critical to support app growth. The recently launched Appnext ORP, a non-paid app discovery, provides an exclusive opportunity to be included in Appnext organic recommendations and get apps recommended on the hottest mobile placements

The Global Coronavirus Lockdown is Transforming the App Economy

Global pandemic lockdowns are affecting all industries across all verticals, and it’s no different in the app world. We are collectively turning to our smartphones like never before to navigate our way through this ‘new normal’, and it’s turning the app economy upside down. Find out how the coronavirus is currently disrupting crucial market segments, and what immediate and long term impact COVID-19 may have on the future of apps.

The New Decade Unfolds (Literally) with Foldable Phones 2.0

It’s an exciting time for app advertisers, OEMs and operators as foldable tech becomes more and more mainstream. A big advantage of foldables will be the additional screen space to place apps in a less crowded way. Moreover, users will interact with apps in novel and more intuitive ways. Here at Appnext, we know that on-device app placements are already a highly effective marketing technique for advertisers and app developers, and the scope of this type of unified service will only grow with the rise of devices that use foldable screens.