The global mobile market was valued at approximately $140.5 billion in 2022 and is projected to reach $173.4 billion by 2026. Branding in today’s competitive environment demands more than just visibility—it requires engaging with highly active and device-native audiences. A recent study reveals that 46% of global users reported browsing the app stores, stressing the growing importance of targeted branding demand. Businesses are increasingly adopting segmented approaches to branding to cater to specific audience needs across different stages of the customer journey. This evolution has given rise to awareness, consideration, and conversion-focused strategies. While conventional digital advertising remains a staple,…

Love it or loathe it, Valentine’s Day is undeniably big business. Whether you see it as a heartfelt celebration of love or a clever invention by greeting card companies, one thing is clear: it’s a golden opportunity for app marketers. What began as a holiday dominated by florists and card shops has evolved into a digital goldmine, offering marketers the chance to drive downloads and forge meaningful, lasting relationships with users. In regions such as North America, Europe, Australia, Latin America, and parts of Asia, February 14 and the days leading up to it are marked by a flurry of…

Ancient Greek philosopher Hippocrates proclaimed, “Walking is man’s ultimate remedy.” And he was correct – physical activity, including walking has always been a trail to good health. But what if walking could also add money to your bank? Meet Sweatcoin: the money making app that only needs you to step forward one foot at a time. 150 million users and growing; this reward-focused fitness app has become the talk of many in recent months. So, how does it work? How does Sweatcoin work? Could you make real money from it? Firstly, it is necessary to know that Sweatcoin is not a regular fitness app. The app operates…

It’s almost the end of 2023, and with a brand new year about to start, for billions of people across the globe thoughts are turning to New Year’s resolutions. While some might resolve to eat healthier food, do more exercise, learn a new skill or maybe travel more in 2024, for many the goal will be to put their finances in order. In fact, in a survey of 1,000 Americans carried out by Forbes Health/OnePoll, ‘improved finances’ was second in the list of top New Year’s resolutions for 2024 (chosen by 38% of people).Taking the top spot was improved fitness…