Welcome to Vietnam: How Appnext is Disrupting Asia’s Fastest-Growing Mobile Market

Vietnamese smartphone users nearly top the global rankings for the time spent on their device each day with an average of 6.5 hours per person. The country, which has seen heavy investment in its telecoms industry in recent years, now boasts one of the world’s highest internet penetration rates. The number of apps being released in Vietnam every month is also at record levels. In 2021, there was an unprecedented surge in the popularity of digital payment solutions and e-commerce platforms in Vietnam, with growth showing no signs of slowing down. All the data indicates Vietnam’s digital economy is booming…

Indonesia is a gold mine for app developers, Appnext can help them unlock its full potential

Appnext was on my radar long before a position at the company that was a good match opened up. As an app discovery platform, Appnext is utterly unique. By providing straightforward but innovative solutions to a multitude of mobile challenges, Appnext has positioned itself as a leader in the market. Some of you may not know that Indonesia is now among the fastest-growing mobile markets in the world. Last year, Indonesians installed a total of 7.3 billion new apps, marking a 33% growth on the previous two years. The country ranked fifth globally for the collective number of hours spent…

If App Videos Won Oscars

The 2016 Oscars were truly a momentous occasion. Since video trailers seemed to be the theme of the year, being heavily involved in the app world, we naturally wondered,

“What if, for the first time, there were Oscars for App Videos?”

What would the awards be and who would be the key players?

Considering the explosion of this video format, app developers should be stars of a creative revolution, expanding the thinking beyond static multi-size formats. From basic app walkthroughs, through 3D animation to blockbuster app movies starring Arnold Schwarzenegger, Liam Nissan, Christoph Waltz, and others, with budgets exceeding $10M and well worthy of the Oscar red carpet, they deserve star treatment. It’s time for the App Video Oscars.


Together with the rest of the Star Wars fans, we’re stoked about seeing the latest movie in this epic, cross-generation story. In our galaxy, which is far far away from the Star Wars one, the Force can be likened to the power of  the Internet, and Mobile is like the Jedi, using the energy of the Force/internet . So, inspired by the most renowned and powerful Jedi Masters in galactic history, here are famous quotes coupled with our interpretation and insights: Right. Yoda is. “Try Not. Do – Or Do Not. There is No Try.” (Star Wars Episode V: The Empire Strikes Back) Yoda’s famous quote…

Appnext is ranked # 6 at the Top Mobile Ad Platforms in the USA

Top 13 Mobile Ad Platforms in the US Let’s say you’re a mobile app developer or publisher, and you want to promote your app, generate leads or monetize it. We’ve talked about the top mobile app marketing agencies in the US for those who have developed an awesome app and don’t know how to reach their audience or which tools to use for it. This time, we’ve put together a list focused on the top 13 mobile ad platforms in the US, so you can count on the right service to achieve your goal. Ready for it?

Giving Thanks

This Thanksgiving season, I want to take a moment to recognize the people who work tirelessly every day to get us where we are today. At Appnext , we realize that our team is our greatest asset. It is their experience and knowledge that allowed us to build our unique technology platform. It is their in-depth understanding of the industry technologies and business processes that gives us an advantage over the competition. It is their hard work that brings industry-leading results to our rich ecosystem of trusted partners . The demand for mobile applications is rapidly increasing due to the…

Marketing Your Mobile App? Rethink App Stores (And Reach More Users)

YFS Magazine listed Appnext as one of the prominent mobile monetization and distribution platforms. YFS Magazine (Young, Fabulous and Self-Employed), a digital magazine for startups, small business news and entrepreneurial culture, posted an article on marketing mobile apps. Within the piece, they give tips on enhancing app visibility with CPI campaigns. They listed Appnext as one of the prominent mobile monetization and distribution platforms. Marketing Your Mobile App? Rethink App Stores (And Reach More Users) By Prashant Sengar November 16, 2015 A revolution in the mobile phone industry is unfolding. Major mobile phone platforms like iOS, Android, Windows,…

How Indie Developers Can Survive In a Big-Budget World

Our founder, Elad Natanson, gives insight into Growth Hacking tools for indie developers in his latest piece for Forbes. In 2015, the mobile economy is booming and app marketing is feeding the beast. With millions of apps now on offer on both Apple AAPL +2.05% and Google GOOGL -2.91% platforms, it is harder and harder to build awareness for a new app. Large app developers, particularly mobile game companies, are spending enormous sums of money on marketing. Supercell, the developer of the popular Clash of Clans and Boom Beach spent $440 million USD on marketing and advertising in 2014. King, maker of Candy Crush Saga, spent $455 million. How can small startups and indie developers with no…

Join Our Upcoming Webinar: The Definitive Guide to CPI Campaign Set-up and Optimization

As a business professional, you know that mobile can play a huge role in meeting your business objectives. What you may not know is how to get there. What it takes to balance the strategy, processes, technology, and collaboration required to make mobile a success. We can help. Join us for The Definitive Guide to CPI Campaign Set-up and Optimization by Appnext. The What, Why, and How of Apps Promotion to boost the campaign performance. Topics covered include: • Optimal campaign set-up at Appnext • Multi-layer campaign optimization techniques • How to leverage the Direct-Buy campaigns in order to reach…