The athletes are training, team rosters are being finalized, and preparations are underway in Paris, where the 2024 Summer Olympic Games will be held. With more than a billion people expected to watch the Opening Ceremony, the Games present a monumental opportunity for mobile app marketers to engage with a global audience. While the Olympics offer a chance to connect with untapped audiences, there are challenges in standing out during such a major event. For marketers aiming to succeed in this competitive environment, partnering with Appnext can significantly enhance their campaigns. The transition from traditional media to mobile apps has…

The data from last year, as summarized in the State of Mobile Report published annually by data.ai, was, as ever, an illuminating snapshot into global mobile trends of the previous year. These insights from data.ai are almost an “App Oscars” in which certain verticals are celebrated by users as if winning the academy award for their innovative and engaging experiences. The overall narrative of the mobile app economy in 2023 was one of resilience and resurgence. After a brief slowdown in 2022, consumer spending on apps climbed by 3% to a staggering $171 billion in 2023. This growth was not…

The AppsFlyer Performance Country Index provides a comprehensive overview of the app economy, highlighting key trends and market dynamics that help developers and marketers prioritize their strategies in the digital landscape. With an analysis of 19 billion installs across 30,000 apps over a three-month period, the Index offers valuable insights into the geographies that industry players should focus on. In its 2024 edition, India emerged as a leader in eight major categories including Dating, Finance, Lifestyle, Education, and Social Media, underscoring its vast market potential and high consumer engagement. The country also excelled in education and health & fitness apps,…

As the dust settles on another electrifying edition of ad:tech Delhi, we’re delighted to share some #BuiltToLast moments from Team Affle! ad:tech Delhi 2024 was a bustling hub for over 6,000 attendees from the marketing, technology, media, and advertising worlds. Held over two days, ad:tech the event served as a melting pot of ideas, insights, and strategies poised to shape the future of advertising and technology landscape. With a focus on innovation and collaboration, at Affle we showcased five of our innovative platforms under one roof: Appnext, ConvergeAI, mDSP, Newton, and RevX. This consolidated approach demonstrated the diverse strengths of…

Understanding the Lifetime Value (LTV) of app users is key for app developers aiming to create a sustainable, profitable business. Whether they are gaming apps, subscription-based services or free apps monetized through advertising, the essence of an effective growth strategy should focus on maximizing user LTV through acquisition, engagement, and retention efforts. Lifetime Value encapsulates the entire value a user contributes during their relationship with an app. It estimates the total net revenue, both direct and indirect, that a user is expected to generate throughout their lifecycle. But LTV is more than just a financial metric: it also represents user…

The Indian Premier League (IPL) is the most watched cricket league in the world, with the start of the season hotly anticipated across India. Far more than just a sporting occasion, in recent times the IPL has become a cultural phenomenon that captivates the attention of a nation. With so many eyeballs to grab, the IPL season is undoubtedly an unmissable opportunity for app marketers to showcase their apps and services to a vast audience of smartphone-owning Indians. But how can app marketers in India get their app to stand out in such a crowded market during the IPL season?…

Appnext is embracing the role of a cupid for connecting apps and users in a digital space. As we celebrate Valentine’s Day, let’s explore how Appnext’s innovative platform is shooting arrows of app perfection straight to users’ mobile devices The Digital Matchmaker: In the fast-paced world of mobile apps, finding the perfect match can be challenging for both users and app developers. With millions of apps vying for attention, how do you ensure that your app finds its ideal user? This is where Appnext steps in as the ultimate matchmaker, using smart recommendations to bring together apps and users seeking…

Unwrapping Holiday App Marketing Insights The holiday season is a time of year that’s synonymous with joy, togetherness, and, of course, shopping. For app marketers, it’s a great opportunity as millions of people unwrap new mobile devices, eagerly seeking new apps to enhance their lives. By understanding the latest app trends and catering to the evolving needs of holiday shoppers, app marketers can ensure their apps are among the many that are discovered, downloaded, and actively used throughout the holiday season and beyond. Verticals Growth Looking at the app growth across different categories, we see that Travel and local leads…

With its rich tapestry of cultures and booming digital landscape, Southeast Asia is witnessing a significant surge in mobile commerce. Thanks to the expansive penetration of smartphones, improved internet infrastructure and a growing middle class with increasing power, mobile shopping is now the preferred method of buying for millions of users. And with the COVID-19 pandemic further accelerating the shift to digital platforms, Southeast Asia’s m-commerce landscape is projected to be worth hundreds of billions of dollars in the coming years. Some of this seismic growth is attributed to three shopping days that have taken the continent by storm: 10/10…