The role of device manufacturers and communication and services providers has never been more vital as smartphones are now recognized as our most indispensable device. They act as the gateway to our day-to-day schedules and activities, providing the core of connectivity and access to crucial information, services, social interaction, and entertainment.
With Appnext OOBE Appnext stands ready to provide a complete end-to-end discovery solution that is second to none as it spans the entire users’ daily journey from the initial device setup and throughout the device usage.
There is no doubt that 2020 has been one of the most challenging years. The last year has strengthened our belief that the ethos behind Appnext when it was founded 7 years ago has never changed: finding the right app exactly when you need it is vital in our technological and interconnected lives. In 2020, more than ever before, we have become dependent on mobile devices to maintain our day-to-day schedules amid the increasing disruption to our everyday activities. From fitness to travel and from shopping to communication, apps have provided the solution.
Even before the Coronavirus pandemic struck this year, the #mobilepayments market was on course to experience unprecedented growth and it will need to adapt to the new ways mobile users interact with their devices.
Read Appnext CEO Elad Natanson’s Forbes column on AliPay’s path and its important lessons.
Especially now, productivity apps can be a lifeline, bridging physical distances and providing structure missing today. But not every app is best for every workplace, workflow or person.
It’s easy to understand the meteoric rise of fitness and wellness apps during COVID-19. Health and medical apps have existed for decades, but public acceptance has been slow. Over the last five years, it has come into the spotlight accelerated by a host of factors that pre-date the pandemic.
We are excited to share that Appnext has joined forces with Affle to establish the #1 app discovery platform across India and SEA and a new global force in the mobile advertising space.
For those of us in technology, especially mobile technology, it’s crazy to see how an exogenous, unforeseen shock can so quickly and profoundly affect our business. For some huge platforms, COVID represents an existential crisis from which they may never fully recover. For others, it has accelerated months or years of growth into a few weeks. Our CEO, Elad Natanson, spoke with senior executives at several firms in different countries and different verticals, to see how they are managing during the crisis, and what impact they think it will have on their businesses over the long term, for his Forbes column.
Every year I consult with a handful of founders, CEOs and other experts on their predictions for the coming year, and I’m pleased to share their insights. As I spoke with them, a few common themes emerged, including new app discovery channels (eg. OEM app stores), increased need for app content to live outside the app, greater personalization/contextualization of marketing messages, and more data-driven decision-making. The need to protect privacy enforced by stricter regulation is another key issue for 2020