Including OEMs and publishers in the data places Appnext 8th in India & SE Asia and 14th globally for all apps categories on Android; this is a significant achievement given we are ranked ahead of some leading OEMs and publishers.
The moment the AppsFlyer Performance Index is released is always an exciting one, and the latest report is even more, as it is a WFH edition where AppsFlyer noted that although retention is a central KPI for performance app marketers, monetization metrics reign supreme. AppsFlyer has been able to produce, for the first time, new indices with granular monetization-driven rankings per region and category. The new rankings rate media sources by their ability to deliver users with the highest probability of completing an in-app purchase and their ability to deliver users who monetize best with ads.
Appnext Keeps Its Positioning as the #1 Independent Discovery Platform in India and SE Asia
Appnext continues to keep its position as the #1 independent discovery platform in India and SE Asia; in fact, Appnext is the only platform making it to the top 10.
Appnext celebrates another record year with the Indian market, where thousands of apps boost their revenue and users’ growth by deploying Appnext solutions. In the last 6 months, the number of active apps in India increased by 32%. The amount of daily app recommendations has risen by 500 Million daily, and Appnext is now serving over 4 Billion daily app recommendations from our platform to mobile users in India. In the number of active touchpoints, we see an increase of 18%.
In India, our vernacular supported products encourage users to discover and utilize apps and services exactly when needed, intuitively and efficiently, in their language of choice.
This year Appnext extended its support to the ‘Made in India’ app ecosystem to empower their growth with the availability of the Appnext Organic Recommendation Program (ORP).
Earlier in the year, Appnext joined forces with Affle, building sustainable market leadership in India and enhancing our competitive advantage globally through our technology innovations.
A Leading App Marketing Company Worldwide
Again, including OEMs and publishers in the data places Appnext #14 globally for all apps categories on Android; this is a significant achievement given we are ranked ahead of some leading OEMs and publishers.
As well as maintaining and solidifying our prized positions in the APAC countries where we excel, we’re looking forward to extending our reach in the other territories where we’re operating and growing. We are already delivering exceptional growth results to our advertising clients in Europe, Russia and Brazil, empowering them to accelerate their recommendation channels and reach users that require their services via unique and accessible device-level placements.