Fintech and the Super-App, Inside South Africa’s Mobile-First Future

This article was originally posted on forbes.com There is no question that for too long Africa’s diverse and developing app economy has been somewhat overlooked as developers set their sights on faster-growing emerging markets, such as India and South America. However, a report released this summer by leading mobile analytics company Appsflyer demonstrates why turning a blind eye to the opportunities in the region would be a colossal mistake and offers some salient advice on how developers and marketers can succeed in this burgeoning economy. Currently, South Africa is among the continent’s fastest-growing markets – coming second only to Nigeria. Between…

Device-level app discovery was a game-changer for marketers – and it’s evolving even more

Device-level App Discovery App discovery has always been a tricky challenge for marketers. With millions of apps now vying for attention across app stores, the competition has never been greater and the choices for users have never been more diverse. While app store optimization, in-app and user acquisition campaigns are still important to get right, the development that has benefited marketers in the most far-reaching way is device-level discovery. To summarize the impact of on-device discovery it is helpful to consider a salient statistic. Android devices have dominated the smartphone market for years now. Between 2020 and 2021, they accounted…