The Appnext Blog - Page 10 of 33

App Marketing December 14, 2021

Mobile game developers must set their sights on India and SEA

If mobile gaming was popular before, 2020 was the year it got even bigger. Last year, game downloads skyrocketed by 28% in a global increase that equated to a colossal 108 billion installs across both the Google Play and Apple App Stores. While the insatiable appetite for mobile gaming is clearly a global trend, some regions have driven this sharp uptick in downloads more than others. The mobile apps market in India and South East Asia has never been stronger. In the first three-quarters of 2020, India’s 750 million smartphone users catapulted the country to the top of the charts…

Appnext scoops silver medal in MMA SMARTIES awards for Ruangguru campaign

By Orit Sharon November 23, 2021

We are immensely proud to announce that Appnext took home the silver medal in the MMA SMARTIES Indonesia awards with educational platform Ruangguru in the mobile apps category.…

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Earning the trust of customers and shaking up the user acquisition status quo

By Leandro Oliveto November 15, 2021

“This channel has eliminated long-standing user acquisition challenges” – Appnext’s new Head of Sales for Brazil and LATAM, Leandro Oliveto, discusses game-changing UA developments and why clients’ trust is the most important ingredient.

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App Discovery November 7, 2021

Appnext crowned #1 non-SRN platform on AppsFlyer Performance Index; Leads in multiple categories globally

Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming category in the Retention Index.

Southeast Asia’s apps market offers limitless possibilities for developers

By Orit Sharon October 28, 2021

Appnext is on an extraordinary upward trajectory right now: we currently power 6.5 billion daily app recommendations, we have added a new dimension to app discovery with the…

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Device-level app discovery was a game-changer for marketers – and it’s evolving even more

By Orit Sharon September 28, 2021

Device-level App Discovery App discovery has always been a tricky challenge for marketers. With millions of apps now vying for attention across app stores, the competition has never…

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App Valley Talks September 2, 2021

The APP Marketing Rise and why Device-level Discovery Matters

In our latest addition to our App Valley Talks series, we sat down with Amit Raman, BYJU’s-Digital Marketing Expert and Gal Raz, our VP of Global Business Development to pick their brains about the importance of personalized app discovery and how to reach the right audiences directly on their mobile device. 1. Tell us about BYJU’s BYJU’s is India’s Largest Online Learning Programme App, offering a perfect blend of engaging video lessons and personalized learning. The app is designed to help students practice, learn, and understand concepts in-depth in an easy-to-understand manner. We have 100+ Million downloads, 4.7+stars app ratings…

App Marketers Must Harness The Power Of 5G Or They Will Lose Out

By Elad Natanson, Founder & CEO August 4, 2021

All eyes are on the 5G market right now as we started to get a glimpse into what 5G can do. Consumers will be interested in using 5G to enhance their mobile experience. App marketers need to act now as the 5G future is fast approaching and it will change the mobile landscape. Read more from our CEO Elad Natanson on his recent Forbes article

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AI And The App Journey: Where We Go From Here

By Orit Sharon July 25, 2021

Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.

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