Mobile game developers must set their sights on India and SEA

If mobile gaming was popular before, 2020 was the year it got even bigger. Last year, game downloads skyrocketed by 28% in a global increase that equated to a colossal 108 billion installs across both the Google Play and Apple App Stores. While the insatiable appetite for mobile gaming is clearly a global trend, some regions have driven this sharp uptick in downloads more than others. The mobile apps market in India and South East Asia has never been stronger. In the first three-quarters of 2020, India’s 750 million smartphone users catapulted the country to the top of the charts…

The APP Marketing Rise and why Device-level Discovery Matters

In our latest addition to our App Valley Talks series, we sat down with Amit Raman, BYJU’s-Digital Marketing Expert and Gal Raz, our VP of Global Business Development to pick their brains about the importance of personalized app discovery and how to reach the right audiences directly on their mobile device. 1. Tell us about BYJU’s BYJU’s is India’s Largest Online Learning Programme App, offering a perfect blend of engaging video lessons and personalized learning. The app is designed to help students practice, learn, and understand concepts in-depth in an easy-to-understand manner. We have 100+ Million downloads, 4.7+stars app ratings…

Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.

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