Elad Natanson ContributorI cover the evolution of the mobile marketplace and the app economy. Change comes quickly in the world of mobile. From developing new immersive mobile experiences to reacting to global economic trends, smartphone manufacturers and app developers are consistently innovating to meet users’ expectations. With this in mind, I wanted to speak to some of our industry’s best-known experts to get their view on what we can expect from mobile in the near future. Device Evolution: Delivering a Next-Level Mobile Experience Before delving into the newest and most exciting app developments, it is worth considering how mobile devices…
The FIFA World Cup tournament is just about to kick off in Qatar, which means it’s prime time for sports app marketers to get their apps in front…
There’s no question that the Covid-19 pandemic has changed consumer behaviors all over the world. The way we live and work have evolved dramatically since Covid hit in…
Welcome to Vietnam: How Appnext is Disrupting Asia’s Fastest-Growing Mobile Market
Vietnamese smartphone users nearly top the global rankings for the time spent on their device each day with an average of 6.5 hours per person. The country, which has seen heavy investment in its telecoms industry in recent years, now boasts one of the world’s highest internet penetration rates. The number of apps being released in Vietnam every month is also at record levels. In 2021, there was an unprecedented surge in the popularity of digital payment solutions and e-commerce platforms in Vietnam, with growth showing no signs of slowing down. All the data indicates Vietnam’s digital economy is booming…
The digital revolution is showing no signs of slowing across emerging markets. Internet penetration is improving, smartphones shippings are increasing and app downloads are surging- this is clearly good news for everyone in the app industry: developers & marketers, device manufacturers and telcos.
We want to thank everyone who attended the recent ‘Future of App Marketing’ conference in Johannesburg, South Africa, hosted by Appnext in conjunction with the mobile measurement platform…
Indonesia is a gold mine for app developers, Appnext can help them unlock its full potential
Appnext was on my radar long before a position at the company that was a good match opened up. As an app discovery platform, Appnext is utterly unique. By providing straightforward but innovative solutions to a multitude of mobile challenges, Appnext has positioned itself as a leader in the market. Some of you may not know that Indonesia is now among the fastest-growing mobile markets in the world. Last year, Indonesians installed a total of 7.3 billion new apps, marking a 33% growth on the previous two years. The country ranked fifth globally for the collective number of hours spent…
They are the most popular mobile apps in the world. The odds are that you have several of them on your phone that you most likely check on…
The critical role that mobile carriers play in the app economy is one that is sometimes overlooked. While much attention is given to the ways in which developers…