This article was originally posted on forbes.com The tragic conflict that is currently ravaging Ukraine has precipitated one of the biggest refugee crises in Europe since World War II. At present, an estimated 4.3 million people have fled their homes in Ukrainian towns and cities and escaped across the borders of neighboring countries. This mass exodus of civilians escaping war and the reality of a twenty-first century conflict in a developed region have brought into sharp focus the indispensable role of modern mobile technology during times of crisis. Mobile technology has for many years now been an indispensable piece of equipment…
Three months into my journey with Appnext, I would like to talk about my experience so far. I am a firm believer that first impressions count for a lot…
Once again Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming …
Finding you the right users at the right time: Appnext’s user acquisition solutions
The competition across app installs has never been fiercer than right now. At present, there are more than 6.5 billion smartphone users worldwide with close to nine million apps vying for their attention. According to Appnext data, there was huge growth across every major app vertical in 12 months between 2020 and last year. In the finance category there was a 425% increase; food and drink category enjoyed global growth of 337%, and there was a 402% increase in the news and magazines vertical. Smaller but still sizeable levels of growth were recorded in shopping and entertainment categories, totaling 263%…
On-device app discovery is a relatively new user acquisition channel that allows marketers to advertise apps directly on smartphones via multiple touchpoints. Third-party platforms such as Appnext have…
This article was originally posted on forbes.com Are super-apps poised to take over Europe and the United States? Will 2022 see millions of people immersed in the metaverse? How…
Innovation, Personalization & Expansion: 2021 was a success and why 2022 will be better
What an incredible and jam-packed year 2021 has been! The last 12 months have been some of our busiest and most successful: we have launched a significant new product and won a prestigious award; we have dominated industry rankings and expanded into emerging markets. We now embark on 2022 buoyed by our triumphs and riding on a wave of momentum. This new year is shaping up to be our most exciting yet. One of the biggest highlights of last year was undoubtedly the January release of Appnext’s Out of Box Experience (OOBE). This new offering perfected our already unrivalled end-to-end…
This article was originally posted on forbes.com There is no question that for too long Africa’s diverse and developing app economy has been somewhat overlooked as developers set their…
If mobile gaming was popular before, 2020 was the year it got even bigger. Last year, game downloads skyrocketed by 28% in a global increase that equated to…