“This channel has eliminated long-standing user acquisition challenges” – Appnext’s new Head of Sales for Brazil and LATAM, Leandro Oliveto, discusses game-changing UA developments and why clients’ trust is the most important ingredient.
Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming category in the Retention Index.
Appnext is on an extraordinary upward trajectory right now: we currently power 6.5 billion daily app recommendations, we have added a new dimension to app discovery with the…
Device-level app discovery was a game-changer for marketers – and it’s evolving even more
Device-level App Discovery App discovery has always been a tricky challenge for marketers. With millions of apps now vying for attention across app stores, the competition has never been greater and the choices for users have never been more diverse. While app store optimization, in-app and user acquisition campaigns are still important to get right, the development that has benefited marketers in the most far-reaching way is device-level discovery. To summarize the impact of on-device discovery it is helpful to consider a salient statistic. Android devices have dominated the smartphone market for years now. Between 2020 and 2021, they accounted…
In our latest addition to our App Valley Talks series, we sat down with Amit Raman, BYJU’s-Digital Marketing Expert and Gal Raz, our VP of Global Business Development…
All eyes are on the 5G market right now as we started to get a glimpse into what 5G can do. Consumers will be interested in using 5G to enhance their mobile experience. App marketers need to act now as the 5G future is fast approaching and it will change the mobile landscape. Read more from our CEO Elad Natanson on his recent Forbes article
AI And The App Journey: Where We Go From Here
Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.
Gözde Alemli recently joined the Appnext team as our new Country Manager for Turkey.
We asked Gözde to tell us about the exciting developments we can expect to see in her region – and believe us when we say there is lots to look forward to!
Appnext’s Country Manager in Turkey, Gözde Alemli, recently moderated a panel discussion at the Digital Analytics Summit 2021, where she discussed mobile attribution and its importance in mobile marketing investments. Afterwards, Gözde took the time to share with us some of the key insights from that discussion.