The Appnext Blog - Page 13 of 36

Appnext in general November 23, 2021

Appnext scoops silver medal in MMA SMARTIES awards for Ruangguru campaign

We are immensely proud to announce that Appnext took home the silver medal in the MMA SMARTIES Indonesia awards with educational platform Ruangguru in the mobile apps category. The prestigious annual competition recognizes the very best in mobile advertising: the brands, agencies and tech providers that have launched the most innovative and inspiring marketing campaigns that have resulted in a significant business impact. It is our privilege to be placed among the trailblazers in our industry and to be the only technology platform among the winners in the mobile apps category. Ruangguru, a pioneer in the field of pedagogy, launched…

Earning the trust of customers and shaking up the user acquisition status quo

By Leandro Oliveto November 15, 2021

“This channel has eliminated long-standing user acquisition challenges” – Appnext’s new Head of Sales for Brazil and LATAM, Leandro Oliveto, discusses game-changing UA developments and why clients’ trust is the most important ingredient.

Keep Reading

Appnext crowned #1 non-SRN platform on AppsFlyer Performance Index; Leads in multiple categories globally

By Orit Sharon November 7, 2021

Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming category in the Retention Index.

Keep Reading

App Marketing October 28, 2021

Southeast Asia’s apps market offers limitless possibilities for developers

Appnext is on an extraordinary upward trajectory right now: we currently power 6.5 billion daily app recommendations, we have added a new dimension to app discovery with the launch of the OOBE solution, and we have surpassed an average of more than 20 daily user interactions. It is for these reasons that I think now is the most exciting and rewarding time to become part of the Appnext family. As the General Manager for Southeast Asia, I want to emphasize the monumental growth Appnext has had in this region and where we aim to go from here. I was thrilled…

Device-level app discovery was a game-changer for marketers – and it’s evolving even more

By Orit Sharon September 28, 2021

Device-level App Discovery App discovery has always been a tricky challenge for marketers. With millions of apps now vying for attention across app stores, the competition has never…

Keep Reading

The APP Marketing Rise and why Device-level Discovery Matters

By Dipika Chaubal September 2, 2021

In our latest addition to our App Valley Talks series, we sat down with Amit Raman, BYJU’s-Digital Marketing Expert and Gal Raz, our VP of Global Business Development…

Keep Reading

App Discovery August 4, 2021

App Marketers Must Harness The Power Of 5G Or They Will Lose Out

All eyes are on the 5G market right now as we started to get a glimpse into what 5G can do. Consumers will be interested in using 5G to enhance their mobile experience. App marketers need to act now as the 5G future is fast approaching and it will change the mobile landscape. Read more from our CEO Elad Natanson on his recent Forbes article

AI And The App Journey: Where We Go From Here

By Orit Sharon July 25, 2021

Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.

Keep Reading

Turkey’s Android Revolution And Why A Localized Customer Experience Matters

By Gozde Alemli July 11, 2021

Gözde Alemli recently joined the Appnext team as our new Country Manager for Turkey.
We asked Gözde to tell us about the exciting developments we can expect to see in her region – and believe us when we say there is lots to look forward to!

Keep Reading