The competition across app installs has never been fiercer than right now. At present, there are more than 6.5 billion smartphone users worldwide with close to nine million apps vying for their attention. According to Appnext data, there was huge growth across every major app vertical in 12 months between 2020 and last year. In the finance category there was a 425% increase; food and drink category enjoyed global growth of 337%, and there was a 402% increase in the news and magazines vertical. Smaller but still sizeable levels of growth were recorded in shopping and entertainment categories, totaling 263%…
On-device app discovery is a relatively new user acquisition channel that allows marketers to advertise apps directly on smartphones via multiple touchpoints. Third-party platforms such as Appnext have…
This article was originally posted on forbes.com Are super-apps poised to take over Europe and the United States? Will 2022 see millions of people immersed in the metaverse? How…
Innovation, Personalization & Expansion: 2021 was a success and why 2022 will be better
What an incredible and jam-packed year 2021 has been! The last 12 months have been some of our busiest and most successful: we have launched a significant new product and won a prestigious award; we have dominated industry rankings and expanded into emerging markets. We now embark on 2022 buoyed by our triumphs and riding on a wave of momentum. This new year is shaping up to be our most exciting yet. One of the biggest highlights of last year was undoubtedly the January release of Appnext’s Out of Box Experience (OOBE). This new offering perfected our already unrivalled end-to-end…
This article was originally posted on forbes.com There is no question that for too long Africa’s diverse and developing app economy has been somewhat overlooked as developers set their…
If mobile gaming was popular before, 2020 was the year it got even bigger. Last year, game downloads skyrocketed by 28% in a global increase that equated to…
Appnext scoops silver medal in MMA SMARTIES awards for Ruangguru campaign
We are immensely proud to announce that Appnext took home the silver medal in the MMA SMARTIES Indonesia awards with educational platform Ruangguru in the mobile apps category. The prestigious annual competition recognizes the very best in mobile advertising: the brands, agencies and tech providers that have launched the most innovative and inspiring marketing campaigns that have resulted in a significant business impact. It is our privilege to be placed among the trailblazers in our industry and to be the only technology platform among the winners in the mobile apps category. Ruangguru, a pioneer in the field of pedagogy, launched…
“This channel has eliminated long-standing user acquisition challenges” – Appnext’s new Head of Sales for Brazil and LATAM, Leandro Oliveto, discusses game-changing UA developments and why clients’ trust is the most important ingredient.
Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming category in the Retention Index.