Welcome to the World of the Modern App Marketer Are you the kind of person who tracks retention before finishing your morning coffee? Do you celebrate a 0.2%…
Appnext recently held an event in Jakarta in partnership with RevX, focused on new app marketing strategies at the device level which bring a dramatic change in user acquisition methods. With some top-level speakers leading the debate, we were able to get a view of the new era of app discovery, including advice on best practices for end-to-end customer experience, from device-level app discovery to measurement, attribution, and optimization.
The holy month of Ramadan has arrived, bringing with it a wealth of opportunities to get your app at the fingertips of millions of high-intent mobile users. App…
The Indian Premier League (IPL) is the most watched cricket league in the world, with the start of the season hotly anticipated across India. Far more than just…
It’s January, and for billions of people across the globe that can only mean one thing: it’s time to get more active, lose weight and improve your state…
It’s boom time for shopping apps right now, with major retail events taking place like Black Friday, Cyber Monday and Asia’s ‘Double 12’ day and, of course, Christmas…
There’s no question that the Covid-19 pandemic has changed consumer behaviors all over the world. The way we live and work have evolved dramatically since Covid hit in…
The digital revolution is showing no signs of slowing across emerging markets. Internet penetration is improving, smartphones shippings are increasing and app downloads are surging- this is clearly good news for everyone in the app industry: developers & marketers, device manufacturers and telcos.