As we move into 2026, AI in marketing is undergoing a structural shift. The industry is moving away from short-lived campaigns, manual optimization, and channel-heavy execution toward something…
A Year Like No Other: 2026 is packed with major global events, from the FIFA World Cup to the Winter Olympics, creating unprecedented opportunities for app growth.The Second…
From Chat to Action: Agentic AI is moving beyond generating text to executing complex, autonomous goals, fundamentally changing how users interact with their devices. The End of “Interruption”:…
Quick Takeaways The Gold Standard: The AppsFlyer Performance Index is the industry’s most rigorous report card, evaluating media sources on volume, fraud rates, and retention.Scale Meets Quality: Appnext…
A Black Friday não é sobre convencer as pessoas a gastar. Elas já estão prontas para isso.No mundo todo, os consumidores gastaram US$ 74,4 bilhões na Black Friday…
Black Friday isn’t about convincing people to spend. They’re already here for it. Globally, shoppers spent $74.4 billion on Black Friday last year, part of a massive $314.9B…
The glow of Diwali lights, families shopping online, quick-commerce deliveries racing through the streets, India’s festive season is no longer just a celebration; it’s the single biggest growth…
How Brands Can Hit a Six This IPL Season with Contextual, Real-Time Engagement Introduction It’s that time of the year again—stadiums roaring, group chats buzzing, and millions of…