Indonesia’s mobile landscape is transforming. In recent years, this buoyant Southeast Asian app economy has been growing at a record pace, in part thanks to the proliferation of entertainment, e-commerce and fintech apps, which have been embraced by Indonesia’s smartphone-savvy millennial and Gen-Z consumers. In the midst of this mobile revolution, Appnext is playing a pivotal role in reshaping the way users discover and engage with mobile apps. Leveraging advanced technology, we are ushering in a new era of app discovery, creating an unparalleled and ultra-engaging smartphone experience for millions of users in Indonesia. Entertainment apps have enjoyed the most…

The recent release of AppsFlyer’s inaugural country performance index has given the mobile industry plenty of food for thought. While previous indexes have ranked media sources, this data analysis has focused on how geography might impact a successful campaign. Delving into AppsFlyer’s findings, it is clear that marketers need a defined user acquisition strategy that is tailored according to location if they are to get the most bang for their buck — and Appnext is positioned to help. Localization is Key: Communication, Dating and Education Apps Bangladesh, Russia, India, Saudi Arabia, and Kazakhstan emerged as key players for user acquisition…

Anyone who takes a keen interest in the world of apps can’t fail to have noticed the boom in one particular vertical in recent times: the financial sector. Yes, the number of financial – or fintech – apps in use around the globe has skyrocketed in the last two-to-three years: at Appnext, 20% of our clients are now fintech apps. This represents a big shift in the way consumers do their banking and use financial services, and the direction of travel is not expected to change: the global mobile payment market, for instance, is projected to grow from USD 1.97…