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Appnext Showcases Revolutionary App Discovery Offerings Designed to Match Mobile Carriers Unique Needs at CommunicAsia, Singapore June 1-3

Appnext’s solutions enable mobile carriers to continuously engage with their end-users, providing personalized experiences across the mobile journey while accelerating new growth and revenue opportunities SINGAPORE, May 26, 2022 /PRNewswire/ — Appnext, the leading independent discovery platform offering innovative solutions to engage with users directly on their smartphones, announced today it will showcase its industry-leading suite of app discovery solutions tailored for mobile carriers in this year’s CommunicAsia event in Singapore. Appnext’s tech-powered discovery solutions enable device-level app recommendations to blend into a user’s daily mobile journey, facilitating a personalized experience from the first device customization and via various placements at relevant moments. “In a world where Smartphones…

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Appnext continues its positioning as the leading non-SRN platform on AppsFlyer Performance Index – Leads in multiple categories globally

Once again Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming AppsFlyer Performance Index category in the Retention and IAP Index. One interesting finding in this recent index shows that when comparing H2 2020 and H2 2021 data, 25% of total budgets shifted from iOS to Android a direct impact resulting from the iOS privacy shift. Finding The Right Users At The Right Time Retention, which measures how engaged mobile users are over time, is undoubtedly the most critical of mobile metrics. Appnext…

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Super-Apps, Hyper-Personalization and Traversing the Metaverse: 2022 Mobile Predictions

This article was originally posted on forbes.com Are super-apps poised to take over Europe and the United States? Will 2022 see millions of people immersed in the metaverse? How can hyper-personalization further improve the customer experience? These were just some of the questions I put to a group of industry leaders and experts when I asked them to predict the most exciting and significant mobile developments we have in store for us over the coming year. According to App Annie’s Lexi Sydow, the average smartphone user experience will improve in 2022 thanks to major improvements in location-based technology and artificial intelligence…

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