The APP Marketing Rise and why Device-level Discovery Matters

In our latest addition to our App Valley Talks series, we sat down with Amit Raman, BYJU’s-Digital Marketing Expert and Gal Raz, our VP of Global Business Development to pick their brains about the importance of personalized app discovery and how to reach the right audiences directly on their mobile device. 1. Tell us about BYJU’s BYJU’s is India’s Largest Online Learning Programme App, offering a perfect blend of engaging video lessons and personalized learning. The app is designed to help students practice, learn, and understand concepts in-depth in an easy-to-understand manner. We have 100+ Million downloads, 4.7+stars app ratings…

Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.

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