The Appnext Blog - Page 18 of 35

App Marketing May 29, 2018

6 Best Ways to Re-Engage App Users and Drive Sales

Audience retention for mobile apps can have a strong impact on ROI. App developers spend a considerable amount of time and resources trying to acquire new users that have never used their apps before, but re-engaging existing users can be a cost-effective, savvy way to get your existing audience excited about using your app again. As an app developer, you know that retention and engagement rates matter and that the number of downloads is not the only important KPI when determining ROI. In fact, MobyAffiliates claims that 1 out of every 4 apps that are downloaded to a device are…

5 Ways We’re Catching Mobile App Fraud and Kicking its Butt!

By Orit Sharon May 23, 2018

The Ad Fraud Problem Nobody likes to talk about ad fraud. Companies don’t like to admit that they don’t exactly know how to provide a solution for one…

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Getting Ready for the GDPR

By Orit Sharon April 8, 2018

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Appnext in general March 29, 2018

Appnext CEO Elad Natanson’s Pillars of Success for Mobile Entrepreneurs

Our awesome CEO is the ultimate mobile entrepreneur. At the age of 21, he created his first company and has been creating successful business since. In this video from Target Summit, he tells us how he came up with Appnext and provides insights into his entrepreneurial mind.

Retailers with Shopping Apps Now See Majority of E-Commerce Sales from Mobile

By Orit Sharon March 26, 2018

For many retailers, mobile traffic equals or exceeds desktop traffic. This is not new. What is new is that mobile sales represent the majority of total e-commerce for brands with successful shopping apps, according to Criteo’s latest commerce report (Q4 2017).

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New Report Lays Out Priorities for Mobile Marketers

By Orit Sharon March 18, 2018

Last week, Forrester released its latest executive summary, The 2018 Mobile and New Technology Priorities for Marketers: Why Mobile Marketers Must Keep Their Mobile Basics. Here’s a summary of some of the most interesting trends as well as the priorities marketers should be focusing on now.

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App Marketing March 15, 2018

Do it Like WeChat: Think Beyond One-Off Mobile Transactions to Value-Added Services

China’s extremely popular app WeChat hit 1bn user accounts worldwide this week. Users love the app because it acts as a central hub of the digital world. Consumers use it to perform tasks ranging from texting and calling, paying bills, to booking doctor appointments.

Brands See More App Usage by Providing Additional Services

By Orit Sharon March 12, 2018

The amount of apps partnering with service providers further proves the importance of user satisfaction for retention. Usage is the most important factor in the longevity of your app, so the more things your app does, the more utility it offers, which is the secret sauce to achieving high ROAS.

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Insider’s View to Mobile World Congress 2018

By Elad Natanson, Founder & CEO March 5, 2018

Undoubtedly the “Mother of Mobile Trade Shows,” MWC is always exciting. All companies, big and small, are trying to stand out above the crowd, showing what new innovations and products they have been working on for the past year.

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