We recently sat down for a one-on-one session with Medialabel’s Performance Marketing Director Simone Grau. Check out this mobile expert exclusive Q&A in another episode of App Valley Talks. Seems like everyone is using mobile phones for shopping – can you share some numbers and statistics that you see among customers/apps that you work with? “We work with a lot of mobile first companies. 90 percent of their users are mobile users who use their apps daily to activate coupons or shop online when they are commuting to work.” Do you notice a difference in behavior when it comes to…
Russia is considered the 5th largest app market for iOS and Android mobile app downloads and is ranked 25th in the world for smartphone penetration. With over 84…
How long have you been in this office with this perfect view? “We moved here about 2 years ago.” How many people are in the office? “In total,…
India – The New Land Of Apportunity
Recently, India has emerged as a leader in the technology and mobile application space. Mobile app development and mobile phone use have exponentially increased in Indian markets, and apps are experiencing significant spikes in revenue even in the first quarter of 2018. India’s rapid technological and economic growth has created an attractive opportunity on which publishers can capitalize. India: The Rapidly Developing App Market India has seen rapid growth in mobile app markets over the last 3-5 years, and that growth continues into 2018. With exponential growth in the both the Apple App Store and the Google Play Store, India’s…
Audience retention for mobile apps can have a strong impact on ROI. App developers spend a considerable amount of time and resources trying to acquire new users that…
The Ad Fraud Problem Nobody likes to talk about ad fraud. Companies don’t like to admit that they don’t exactly know how to provide a solution for one…
Our awesome CEO is the ultimate mobile entrepreneur. At the age of 21, he created his first company and has been creating successful business since. In this video from Target Summit, he tells us how he came up with Appnext and provides insights into his entrepreneurial mind.
For many retailers, mobile traffic equals or exceeds desktop traffic. This is not new. What is new is that mobile sales represent the majority of total e-commerce for brands with successful shopping apps, according to Criteo’s latest commerce report (Q4 2017).