It’s an exciting time for app advertisers, OEMs and operators as foldable tech becomes more and more mainstream. A big advantage of foldables will be the additional screen space to place apps in a less crowded way. Moreover, users will interact with apps in novel and more intuitive ways. Here at Appnext, we know that on-device app placements are already a highly effective marketing technique for advertisers and app developers, and the scope of this type of unified service will only grow with the rise of devices that use foldable screens.

Keep Reading

2020 App Economy Predictions: New Discovery Channels, The Importance Of Context/Personalization, And The Rise Of India

Every year I consult with a handful of founders, CEOs and other experts on their predictions for the coming year, and I’m pleased to share their insights. As I spoke with them, a few common themes emerged, including new app discovery channels (eg. OEM app stores), increased need for app content to live outside the app, greater personalization/contextualization of marketing messages, and more data-driven decision-making. The need to protect privacy enforced by stricter regulation is another key issue for 2020