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App Marketing

7 Ways to Monetize your App Without Scaring off your Users

The app economy is expected to reach over $100 billion in global revenue by the year 2020. Despite this astronomical revenue, failing to monetize is one of the most common reasons why app publishers abandon the app market altogether. In fact, a study from Clear Bridge Mobile found that more than half of mobile app developers generated little to no revenue from their mobile apps in 2017. App publishers know that the best way to make money from their apps is to sell ad space. However, most app users find any type of advertisement that interrupts their user of an…

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Russia's app market
Appnext in general

How to Penetrate Russia’s Expansive App Market

Russia is considered the 5th largest app market for iOS and Android mobile app downloads and is ranked 25th in the world for smartphone penetration. With over 84 million mobile users in the country, this significant number of users offers an attractive opportunity for mobile app owners and brands to monetize the market to gain both downloads and revenue. Key Drivers of Russia’s App Market Expansion Russia’s emerging app market has seen considerable growth tracing back as early as 2009, almost a full year later than the rest of the developed world. Russia is considered the largest smartphone market in…

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how to re-engage app users
App Marketing

6 Best Ways to Re-Engage App Users and Drive Sales

Audience retention for mobile apps can have a strong impact on ROI. App developers spend a considerable amount of time and resources trying to acquire new users that have never used their apps before, but re-engaging existing users can be a cost-effective, savvy way to get your existing audience excited about using your app again. As an app developer, you know that retention and engagement rates matter and that the number of downloads is not the only important KPI when determining ROI. In fact, MobyAffiliates claims that 1 out of every 4 apps that are downloaded to a device are…

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