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The Recommendation Platform Revolution
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The Recommendation Platform Revolution

2019 is not over yet; however, it has been an incredible year for Appnext: we’ve been working hard on building a unique app recommendation engine to serve mobile users at 80% of their device usage time outside the duopoly apps. This technology is integrated with over 10,000 placements powering over 2B app recommendations daily to 300M DAU globally, interacting on average 20 times a day with every single user.This milestone marks the results of the recent shift we made presenting an exciting new layer of personalized daily app discovery experience, evolving from in-app to on-device placements. Here’s how a personalized…

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OEMs & Carriers Rising Role in the App Economy

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OEMs are critical to the app economy, playing a significant role in determining how, when and why mobile devices are used.The ultimate decision as to what apps will be downloaded to a device may be influenced by OEMs (e.g. pre-install), however research suggests consumers are becoming more and more picky in how they search for apps on their mobile devices. OEM’s are adapting to the oversaturated app economy by distributing their new technology directly into the hands of their users.

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App Marketing

Insider’s View to Mobile World Congress 2019

This year’s MWC theme describes the powerful combination of flexible high-speed 5G networks, IoT, AI and big data: “Intelligent Connectivity marks the beginning of a new era of highly contextualized and personalized experiences, delivered when and where you want them.” This theme integrates beautifully with Appnext’s vision of helping users discover the most relevant apps along with their daily mobile journey specifically when they intend to use them.

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New Year’s Resolutions for App Developers

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As we move from 2018 to 2019, the world collectively sets goals and makes promises to make themselves better in some way. More often than not, these goals include getting in shape, learning a new skill, or finally completing that project that’s been put off. Sometimes, these resolutions for the new year include goals aimed at improving your career, and if you’re an app developer, there are plenty of areas of your craft that can be improved. We’ve put together 5 New Years Resolutions for App Developers to help you make 2019 the best year for your app yet.

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App Marketing

7 Things You Didn’t Know About the South Korean App Market

Though smaller in size than its neighbors, South Korea remains one of the largest economic ecosystems in the world, and continues to show high rates of economic growth with every passing year. In fact, South Korea ranks first for global smartphone penetration, with a whopping 96% of the population owning a smartphone. South Korea’s high smartphone penetration rate, strong connectivity and data capabilities, and advanced telecom infrastructure make it one of the strongest, most lucrative app economies in the world. It’s estimated that, on average, South Koreans use smart devices 4 hours per day, using around 45 different apps per…

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