Indonesia is amongst the fastest growing e-commerce market in APAC. Media, browsing and videos take a major share of users’ digital lives. Appnext is already serving 9B monthly app recommendations to mobile users in Indonesia and based on its current growth and new investments, Appnext estimates to reach 30B app recommendations a month by mid-2020.
2019 is not over yet; however, it has been an incredible year for Appnext: we’ve been working hard on building a unique app recommendation engine to serve mobile users at 80% of their device usage time outside the duopoly apps. This technology is integrated with over 10,000 placements powering over 2B app recommendations daily to 300M DAU globally, interacting on average 20 times a day with every single user.This milestone marks the results of the recent shift we made presenting an exciting new layer of personalized daily app discovery experience, evolving from in-app to on-device placements. Here’s how a personalized…
Despite their floundering introduction, foldable phones will return to the public realm very, very soon. After a promising and spectacular unveiling at the MWC 2019 in Barcelona (which we witnessed firsthand, you can read our blog about it here!) the mainstream rollout of foldable phones has ground to a halt, at least for now. Everyone recalls the stories of the high profile screen breakages of the Samsung Galaxy Fold circulating like wildfire in the weeks following the launch. It wasn’t surprising that Samsung quickly pulled the devices off the market and retreated back to the engineering room. Where, until this…
OEMs are critical to the app economy, playing a significant role in determining how, when and why mobile devices are used.The ultimate decision as to what apps will be downloaded to a device may be influenced by OEMs (e.g. pre-install), however research suggests consumers are becoming more and more picky in how they search for apps on their mobile devices. OEM’s are adapting to the oversaturated app economy by distributing their new technology directly into the hands of their users.
As we move from 2018 to 2019, the world collectively sets goals and makes promises to make themselves better in some way. More often than not, these goals include getting in shape, learning a new skill, or finally completing that project that’s been put off. Sometimes, these resolutions for the new year include goals aimed at improving your career, and if you’re an app developer, there are plenty of areas of your craft that can be improved. We’ve put together 5 New Years Resolutions for App Developers to help you make 2019 the best year for your app yet.
If you have been following global tech and mobile economies in recent years, then you are well aware of just how expansive the Indian mobile economy is. The rapid growth seen in India’s emerging app market is a result of a vast population, inexpensive and easily accessible data, and an exploding increase in demand for the latest smartphone devices. As of late, India is seen as a mobile-first (if not mobile-only) app economy that relies heavily on non-organic (paid) discovery methods to promote mobile app growth. India’s mobile app market has outpaced the US market in for number of downloads,…
Though smaller in size than its neighbors, South Korea remains one of the largest economic ecosystems in the world, and continues to show high rates of economic growth with every passing year. In fact, South Korea ranks first for global smartphone penetration, with a whopping 96% of the population owning a smartphone. South Korea’s high smartphone penetration rate, strong connectivity and data capabilities, and advanced telecom infrastructure make it one of the strongest, most lucrative app economies in the world. It’s estimated that, on average, South Koreans use smart devices 4 hours per day, using around 45 different apps per…
The app economy is expected to reach over $100 billion in global revenue by the year 2020. Despite this astronomical revenue, failing to monetize is one of the most common reasons why app publishers abandon the app market altogether. In fact, a study from Clear Bridge Mobile found that more than half of mobile app developers generated little to no revenue from their mobile apps in 2017. App publishers know that the best way to make money from their apps is to sell ad space. However, most app users find any type of advertisement that interrupts their user of an…
Challenges With User Acquisition There’s no denying that user acquisition is a significant challenge for app owners. In 2017 alone, there were 197 billion mobile app downloads from the app stores. This intense app store competition, coupled with rapid technology expansion into emerging markets, makes user acquisition extremely difficult for app advertisers. App Store Competition Every app in the app stores now competes with over 3 million other apps. Advertisers are faced with an ever-increasing challenge of promoting discovery of their apps to new users, and with millions of other apps all fighting for visibility, overcoming this challenge is critical…