Orit Sharon, Author at The Appnext Blog

App Marketing October 15, 2018

7 Things You Didn’t Know About the South Korean App Market

Though smaller in size than its neighbors, South Korea remains one of the largest economic ecosystems in the world, and continues to show high rates of economic growth with every passing year. In fact, South Korea ranks first for global smartphone penetration, with a whopping 96% of the population owning a smartphone. South Korea’s high smartphone penetration rate, strong connectivity and data capabilities, and advanced telecom infrastructure make it one of the strongest, most lucrative app economies in the world. It’s estimated that, on average, South Koreans use smart devices 4 hours per day, using around 45 different apps per…

App Marketing August 30, 2018

7 Ways to Monetize your App Without Scaring off your Users

The app economy is expected to reach over $100 billion in global revenue by the year 2020. Despite this astronomical revenue, failing to monetize is one of the most common reasons why app publishers abandon the app market altogether. In fact, a study from Clear Bridge Mobile found that more than half of mobile app developers generated little to no revenue from their mobile apps in 2017. App publishers know that the best way to make money from their apps is to sell ad space. However, most app users find any type of advertisement that interrupts their user of an…

App Marketing August 14, 2018

The Challenges of User Acquisition in Today’s Mobile Market

Challenges With User Acquisition There’s no denying that user acquisition is a significant challenge for app owners. In 2017 alone, there were 197 billion mobile app downloads from the app stores. This intense app store competition, coupled with rapid technology expansion into emerging markets, makes user acquisition extremely difficult for app advertisers. App Store Competition Every app in the app stores now competes with over 3 million other apps. Advertisers are faced with an ever-increasing challenge of promoting discovery of their apps to new users, and with millions of other apps all fighting for visibility, overcoming this challenge is critical…

App Valley Talks August 1, 2018

One-on-one with Simone Grau – Performance Marketing Director at Medialabel

We recently sat down for a one-on-one session with Medialabel’s Performance Marketing Director Simone Grau. Check out this mobile expert exclusive Q&A in another episode of App Valley Talks. Seems like everyone is using mobile phones for shopping – can you share some numbers and statistics that you see among customers/apps that you work with? “We work with a lot of mobile first companies. 90 percent of their users are mobile users who use their apps daily to activate coupons or shop online when they are commuting to work.” Do you notice a difference in behavior when it comes to…

Appnext in general July 23, 2018

How to Penetrate Russia’s Expansive App Market

Russia is considered the 5th largest app market for iOS and Android mobile app downloads and is ranked 25th in the world for smartphone penetration. With over 84 million mobile users in the country, this significant number of users offers an attractive opportunity for mobile app owners and brands to monetize the market to gain both downloads and revenue. Key Drivers of Russia’s App Market Expansion Russia’s emerging app market has seen considerable growth tracing back as early as 2009, almost a full year later than the rest of the developed world. Russia is considered the largest smartphone market in…

Appnext in general July 20, 2018

Appnext’s Founder & CEO Elad Natanson Talks About the App Industry

How long have you been in this office with this perfect view? “We moved here about 2 years ago.” How many people are in the office? “In total, we are about 110. Appnext is about 70. Worldwide, Appnext has 120 employees. We continue to hire.” You call your employees “Appnexters”. Who is the ideal “Appnexter”? “She 🙂 is very creative, ambitious, a team player, agile in many aspects, and one who comes in the morning and knows what he/she wants to do and make sure that whatever he/she does, they do with passion.” What kind of a person would you…

App Marketing June 21, 2018

India – The New Land Of Apportunity

Recently, India has emerged as a leader in the technology and mobile application space. Mobile app development and mobile phone use have exponentially increased in Indian markets, and apps are experiencing significant spikes in revenue even in the first quarter of 2018. India’s rapid technological and economic growth has created an attractive opportunity on which publishers can capitalize. India: The Rapidly Developing App Market India has seen rapid growth in mobile app markets over the last 3-5 years, and that growth continues into 2018. With exponential growth in the both the Apple App Store and the Google Play Store, India’s…

App Marketing May 29, 2018

6 Best Ways to Re-Engage App Users and Drive Sales

Audience retention for mobile apps can have a strong impact on ROI. App developers spend a considerable amount of time and resources trying to acquire new users that have never used their apps before, but re-engaging existing users can be a cost-effective, savvy way to get your existing audience excited about using your app again. As an app developer, you know that retention and engagement rates matter and that the number of downloads is not the only important KPI when determining ROI. In fact, MobyAffiliates claims that 1 out of every 4 apps that are downloaded to a device are…

App Marketing May 23, 2018

5 Ways We’re Catching Mobile App Fraud and Kicking its Butt!

The Ad Fraud Problem Nobody likes to talk about ad fraud. Companies don’t like to admit that they don’t exactly know how to provide a solution for one of the biggest problems the mobile industry is facing, a problem that’s costing marketers up to $19B. According to the World Federation of Advertisers by 2025, global ad fraud costs could potentially reach $50 billion annually, and with the way things are looking that hardly comes as a surprise. Mobile app fraud takes many forms which doesn’t exactly make things easier. Here are several app fraud types that are costing companies major $$$.…