1. Mobile Growth According to the Global Digital Snapshot report, “a smartphone user consumes on average of 70% more mobile traffic per month than in 2016.” The rapid growth of mobile app penetration into our lives directly affects the increase in the number of mobile-first companies that consider mobile advertising as a high priority. Mobile advertising spending grew by 49% worldwide, and Russia is no exception. 2. Cross-platform measurements and deep links The giants of the industry have been building their fortresses and creating the right conditions to maximize LTV and to retain users. For instance, Google AMP pages keep…
Experts Reveal Their Top Retention and Engagement Strategies | App Valley
Join John Egan (of Pinterest), Catherine Cook (of MeetMe), and Becky Roth (of Expedia) as they explore the world of user acquisition and retention. The discussion is moderated by Adam Lovallo (of Grow.co).
App Growth 2018 – Must Read Tips from the Best Minds in Mobile
This article was originally posted on forbes.com We’re continuing to say goodbye to 2017 and welcome 2018 by giving you, my loyal readers, yet another end-of-year treat! I have gathered some refreshing and thought-provoking tips from leading mobile experts such as Foursquare’s Steven Rosenblatt, Taboola’s Adam Singolda, Ozon’s Danny Perekalsky, Viber’s Moshi Blum, Leanplum’s Momchil Kyurkchiev and many more. This is a shortened version of the tips because we had so many good ones! The full version will be shared in a few weeks, so stay tuned. I believe this list will help you understand what the mobile industry is up to and what…
Why Mobile Re-targeting Will Be The Main App Marketing Tool in Russia and Eastern Europe in 2018
Alexey Pisarevsky, Co-founder of Mobio & CEO Getloyal, shares his insights into mobile re-targeting, which he says will be the main app marketing tool in Russia and Eastern Europe in 2018.
A Heck of a Decade for Mobile
Over the last 10 years, mobile completely transformed our lives. Before 2018 starts I wanted to take a quick look at some of the mobile predictions that were made a decade ago and see what changed. Take a few minutes and close your eyes. Try to remember what your life looked like in 2008. It may take you a little while because it was 10 years ago! That’s basically prehistoric times. The year 2008 was actually a pretty significant year in terms of world events. The stock market crashed, Barack Obama was elected president, and Apple launched the App Store…
Mobile Marketing Podcasts to Love
With the fast-changing mobile app economy, it’s nearly impossible to stay up-to-date with it all. However, it’s not all hopeless. One of the best ways to continue your industry education and learning is by listening to mobile marketing podcasts. But, anyone who has googled “Mobile Marketing Podcasts” knows just how many there out there. It can be overwhelming when trying to decide what to listen to. So we have curated this list of some of our favorite episodes and channels. 1. Bertrand Schmitt, CEO, App Annie: China as both a blueprint and an uncharted territory China is not a mobile-first…
How Ashampoo Doubled its CTR & eCPM in Less Than a Year
We had the pleasure of working with software development company Ashampoo on their latest campaign. It’s impressive!
Ad Tech is Boring | App Valley
What’s left to geek out about in Ad Tech? That’s what John Constine, Editor at Large at Tech Crunch, wants to find out. Here he sits down with some of the industry’s top superstars to get their viewpoints on the notoriously boring ad tech industry today.
The Cool in Cool Cousin | App Valley Talks
In our latest addition to our App Valley Talks series, we sat down with Nadav Saadia, Cool Cousin co-founder and CMO, to pick his brain about staying competitive in the online travel industry.