Innovation, Personalization & Expansion: 2021 was a success and why 2022 will be better

What an incredible and jam-packed year 2021 has been! The last 12 months have been some of our busiest and most successful: we have launched a significant new product and won a prestigious award; we have dominated industry rankings and expanded into emerging markets. We now embark on 2022 buoyed by our triumphs and riding on a wave of momentum. This new year is shaping up to be our most exciting yet. One of the biggest highlights of last year was undoubtedly the January release of Appnext’s Out of Box Experience (OOBE). This new offering perfected our already unrivalled end-to-end…

Appnext scoops silver medal in MMA SMARTIES awards for Ruangguru campaign

We are immensely proud to announce that Appnext took home the silver medal in the MMA SMARTIES Indonesia awards with educational platform Ruangguru in the mobile apps category. The prestigious annual competition recognizes the very best in mobile advertising: the brands, agencies and tech providers that have launched the most innovative and inspiring marketing campaigns that have resulted in a significant business impact. It is our privilege to be placed among the trailblazers in our industry and to be the only technology platform among the winners in the mobile apps category. Ruangguru, a pioneer in the field of pedagogy, launched…

Southeast Asia’s apps market offers limitless possibilities for developers

Appnext is on an extraordinary upward trajectory right now: we currently power 6.5 billion daily app recommendations, we have added a new dimension to app discovery with the launch of the OOBE solution, and we have surpassed an average of more than 20 daily user interactions. It is for these reasons that I think now is the most exciting and rewarding time to become part of the Appnext family. As the General Manager for Southeast Asia, I want to emphasize the monumental growth Appnext has had in this region and where we aim to go from here. I was thrilled…