These days, as the tech and app developer’s community pursue ‘made in India’ initiatives, accelerating the recommendation channels is critical to support app growth. The recently launched Appnext ORP, a non-paid app discovery, provides an exclusive opportunity to be included in Appnext organic recommendations and get apps recommended on the hottest mobile placements
Global pandemic lockdowns are affecting all industries across all verticals, and it’s no different in the app world. We are collectively turning to our smartphones like never before to navigate our way through this ‘new normal’, and it’s turning the app economy upside down. Find out how the coronavirus is currently disrupting crucial market segments, and what immediate and long term impact COVID-19 may have on the future of apps.
We’re proud that Appnext has been awarded best In-App Network for quality of user retention in the Kochava Index, as well as holding a commendable second place overall in the rankings. Undoubtedly this win is thanks to Appnext’s firm focus on driving re-engagement.
Appnext Ranked #1 App Discovery Platform in India and SE Asia
It’s an exciting time for app advertisers, OEMs and operators as foldable tech becomes more and more mainstream. A big advantage of foldables will be the additional screen space to place apps in a less crowded way. Moreover, users will interact with apps in novel and more intuitive ways. Here at Appnext, we know that on-device app placements are already a highly effective marketing technique for advertisers and app developers, and the scope of this type of unified service will only grow with the rise of devices that use foldable screens.
Indonesia is amongst the fastest growing e-commerce market in APAC. Media, browsing and videos take a major share of users’ digital lives. Appnext is already serving 9B monthly app recommendations to mobile users in Indonesia and based on its current growth and new investments, Appnext estimates to reach 30B app recommendations a month by mid-2020.
2019 is not over yet; however, it has been an incredible year for Appnext: we’ve been working hard on building a unique app recommendation engine to serve mobile users at 80% of their device usage time outside the duopoly apps. This technology is integrated with over 10,000 placements powering over 2B app recommendations daily to 300M DAU globally, interacting on average 20 times a day with every single user.This milestone marks the results of the recent shift we made presenting an exciting new layer of personalized daily app discovery experience, evolving from in-app to on-device placements. Here’s how a personalized…
Despite their floundering introduction, foldable phones will return to the public realm very, very soon. After a promising and spectacular unveiling at the MWC 2019 in Barcelona (which we witnessed firsthand, you can read our blog about it here!) the mainstream rollout of foldable phones has ground to a halt, at least for now. Everyone recalls the stories of the high profile screen breakages of the Samsung Galaxy Fold circulating like wildfire in the weeks following the launch. It wasn’t surprising that Samsung quickly pulled the devices off the market and retreated back to the engineering room. Where, until this…
OEMs are critical to the app economy, playing a significant role in determining how, when and why mobile devices are used.The ultimate decision as to what apps will be downloaded to a device may be influenced by OEMs (e.g. pre-install), however research suggests consumers are becoming more and more picky in how they search for apps on their mobile devices. OEM’s are adapting to the oversaturated app economy by distributing their new technology directly into the hands of their users.