Orit Sharon, Author at The Appnext Blog

App Marketing September 23, 2017

User Acquisition Guide: Choosing Between Paid and Organic

App competition is fierce. There are more than 2.2 million in the App Store and more than 2.5 million in the Google Play Store. The staggering numbers are only increasing each day, making user acquisition harder. To stand out from the crowd, you need to make sure to optimize your campaigns for success. If you don’t know where to begin, have no fear. We’ve got all the information necessary for you to make the best choices. Organic Traffic We know that users with the highest LTV most likely come from organic traffic. This means that the user who downloaded your…

Featured apps September 14, 2017

Appnext Experts Share Their Top Apps

Mobile users have a lot of choices when it comes to apps today. There are countless lists of best and essential apps, but how do you know which are worth your time? Well, we thought we would ask a few Appnext experts what their go-to apps are. Check out what they chose! The Appnext Experts Name: Alon Ben Moshe Job Title: Software Programmer Name of App: Easy App Category: Lifestyle Why It Rocks: Easy is the quickest way to find and choose places and businesses around you no matter where you are. In Easy you can get information on hundreds…

App Marketing September 4, 2017

Ultimate Guide to Mobile App Attribution for Marketers

The rapid growth of mobile usage is raising important marketing questions, especially when it comes to attribution. The methods you use to evaluate a web site—UTMs, cookies, etc.—don’t work in the mobile ecosystem, which is fragmented and lacks a set of industry standards. In our ongoing effort to bring you the most comprehensive information about the mobile ecosystem, we sent our Content team out to track down all the information out there in order to bring you one solid guide with all the necessary information you need to become an expert in mobile marketing attribution. What is Attribution in Mobile-First…

Press and PR August 24, 2017

App Valley’s Agenda Is Live, and It Rocks!

The mobile revolution is here! It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the Hockey stick-install growth barely happens overnight, instead, user acquisition budgets skyrocket and users are spending more time in fewer apps. Let’s face it – it’s not about growth anymore, “usage” hacking has taken over, and now it’s time to adjust our methods to excel in this changing ecosystem. We at Appnext have been monitoring this revolution, and it’s now necessary to explore further. We put together the App Valley Summit to best…

App Marketing August 10, 2017

Succeeding in India’s Mobile Market an Interview with Manish Singh Rajawat

We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part of a rapidly growing mobile app market, Ad Tech companies continue to face several challenges in India. We sat down with Manish Singh Rajawat, General Manager of Appnext India to get inside information into the ad-tech world there. Here’s what he had to say: What would you say is the absolute biggest challenge for app developers in India? The foremost challenge app developers in India face is to create something that gets…

App Marketing August 1, 2017

The App Valley Summit is Coming to San Francisco

We’re on our way to the golden city! Yes, San Francisco, The App Valley Summit is coming your way with a day dedicated to those time-consuming, magical, often life-saving things that have taken over our lives. Apps. Hosted by MWC Americas, and presented by Appnext, Tune, and Fetch, App Valley will gather the best and brightest mobile leaders and professionals to discuss the question on everybody’s mind. What is the future of apps? The event’s main goal is to unlock the closed app-centered discussion by involving all of the voices currently shaping the changing mobile landscape: market and product visionaries,…

Appnext in general July 24, 2017

Appnext Introduces It’s In-App Header Bidding

We’re pretty emotional about the release of our in-app header bidding and we hope you will be too! Publishers will be able to put the old fashioned waterfall system in the past and focus on their monetization future increasing eCPM by 20-40%. Instead of working according to the waterfall method and basing bids on historical eCPM, publishers will receive a predicted real-time eCPM for every request and user, maximizing their monetization efforts. By updating the SDK publishers will enjoy: Real-time eCPM bid per specific request and user App Install & Re-engagement Campaign blend Fully transparent pricing Related content: In-app ads…

App Marketing July 6, 2017

In-app ads going once, going twice, sold! To the highest bidder!

Ever experienced the thrill of an auction? For some people, auctions are like sports. They can be a hobby or a way of life. The room quickly fills with different people looking to compete and bid on priceless works of art, classic cars, coins or maybe mystery objects they absolutely don’t need and probably don’t have room for. In Ad-Tech, auctions are a bit different. While they don’t include rooms filled with people, memorabilia or expensive collections, for publishers and advertisers they are just as exciting as they have the power to determine both viewability and revenue. This article will…

App Marketing June 19, 2017

Appnext Actions turns Every App into a “Super App”

We are extremely excited to announce the launch of Appnext Actions. This patent-pending product turns apps into full-serving platforms by enabling seamless in-app integration of third party services, changing the way we interact with our mobile devices. Appnext Actions from Appnext on Vimeo. A “super app” experience In the fierce competitive app jungle, it has become impossible to play by the old industry rules. It’s not about surviving the competition, it’s about winning, being the best and providing users with the ultimate product. The next generation of industry winners will be referred to as “super apps”: these apps will…