The Indian Premier League (IPL) is the most watched cricket league in the world, with the start of the season hotly anticipated across India. Far more than just a sporting occasion, in recent times the IPL has become a cultural phenomenon that captivates the attention of a nation. With so many eyeballs to grab, the IPL season is undoubtedly an unmissable opportunity for app marketers to showcase their apps and services to a vast audience of smartphone-owning Indians. But how can app marketers in India get their app to stand out in such a crowded market during the IPL season?…

It’s boom time for shopping apps right now, with major retail events taking place like Black Friday, Cyber Monday and Asia’s ‘Double 12’ day and, of course, Christmas just around the corner. Shopping apps are experiencing their busiest time of the year for sure, but that doesn’t mean quiet times are ahead after Christmas is over, as their global popularity is growing year-on-year. The global shopping application market size was estimated at USD 868.4 billion in 2021, and is expected to reach USD 932.4 billion by the end of 2022. Global downloads of mobile shopping apps were up 16% year-on-year…