It is sometimes said that the golden rule of customer service is to make the customer feel valued. When customers feel important and appreciated, they are more likely to remain loyal to a particular business or brand. The same is true of the mobile industry: customer loyalty is paramount to the success of app developers, device manufacturers and network providers. But in a world where more than 6 billion people own smartphones, making each individual user feel both cherished and unique is a challenge. In recent years, a primary focus within the industry has been on how to create the…

There were so many developments last year that excited consumers and challenged app developers to up their game. From experimenting with AR/VR technology to utilizing the power of personalization to deliver an even more intuitive smartphone experience, apps are becoming bigger, bolder and more brilliant. With such rapid developments underway, I turned to some of our industry’s most insightful thought leaders and influential innovators to get their views on the developments we can expect this year. We touched on everything from how OEMs are facilitating app discovery away from crowded app stores to how 2023 is the year AI goes…