Schools are out for summer, but learning doesn’t need to stop during the holiday period.
With educational apps now one of the largest and most popular verticals, there are plenty of options to keep children – and adults – learning and having fun over the summer.
According to Statista, by the second quarter of 2022, mobile education apps were the second most popular category (after gaming apps) in the Google Play Store, with a 10.47% share of available apps worldwide. The trend towards remote learning began during the pandemic when schools, colleges, and universities were forced to shut, and demand for e-learning apps has continued to grow ever since.
Many of these apps are aimed at children, including Appnext clients ABC Mouse (specializing in educational games for 2-8-year-olds), and uLesson (online education for primary and secondary school children). Others are more targeted towards adults wanting to learn a new skill (such as Appnext client EWA, a languages app) or to prepare for exams (like Appnext client Testbook).
According to Reports and Data, in 2021 the global education apps market reached USD 6.48 billion, with a projected compound annual growth rate (CAGR) of 8.9% by 2030. The market’s revenue growth is primarily driven by factors such as increasing demand for Science, Technology, Engineering, and Math (STEM) based applications, growing adoption of digital learning solutions, and government regulations and initiatives.
Based on product type, the global education apps market is segmented into web-based education apps and mobile education apps, with the latter expected to account for a large revenue share during the forecast period.
Mobile e-learning apps are growing in popularity because of their fun approach to learning, the ability to get continuous feedback, and the fact that they make learning accessible for anyone, anywhere and at any time.
Statista reports that 35% of employees frequently use their mobile devices to learn, and now many businesses are favoring mobile learning when it comes to training staff, as it leads to better course completion rates, faster learning, higher engagement, and better knowledge retention.
It’s highly likely that many more mobile learning apps will be developed in the coming months, and user adoption will continue to increase.
For app developers, the challenge, as ever, will lie in ensuring their education app stands out from the crowd, which is what makes an app discovery platform like Appnext invaluable.
On-device app recommendations are one of the most effective ways of boosting app discovery, and through its proprietary behavioral analytics technology, Appnext offers just that – suggesting relevant apps to users based on their intent, preferences, behaviors, and past interactions. An example of this would be if a user has shown interest in online training courses or learning new skills, they can be presented with recommendations for other apps that offer e-learning services.
These on-device app recommendations can be presented to relevant users at various placements on their devices during their daily mobile journey. For example, recommendations can appear on the minus one screen (when swiping right for content, when updating apps in the store, or when ending a call), providing users with personalized and contextual suggestions at the moment they need them.
What’s more, through Appnext’s partnership with leading OEM brands which have integrated Appnext products, it offers unmatched strategically placed recommendations directly on the device of a vast number of Android users (placements include folders and widgets), enabling continuous engagement with users throughout the day.
Newly-purchased devices present an unparalleled opportunity to get the full attention of high-intent users as they personalize their devices for the first time. Appnext has partnered with leading mobile carriers and Android OEMs such as Oppo, Vivo, Samsung, and Xiaomi (which have a combined worldwide market share of 48%), meaning that education app recommendations can be made to users on their devices from the very moment they set up and personalize a new device.
With Appnext on your side, you can’t fail to get your education app discovered, installed, and used by many more eager-to-learn mobile users this summer – and beyond.
Schools are out for the summer but that doesn’t mean the learning has to stop – not with so many mobile education apps out there for children and adults alike.
But if you have an education app, how do you make it stand out in such a crowded market?
Appnext’s tech-powered app discovery platform will see to it. For the full story click here: