Think you know everything about Native Ads? Think Again. Native advertising will drive 74% of all ad revenue by 2021, according to Business Insider. So when most (74%) of your competitors are using the same ad format, how do you make sure your ads stand out from the crowd? We’ve looked through dozens of reports and stats and spoke with experts to find out for you.
Mobile and apps, in particular, are rapidly changing. The way people experience and consume services through their mobile phone has changed. In an era that questions the form of apps up to the point of their very existence, it’s time to look for different ways to connect with your users and monetize your apps.
We’re excited to be contributing to this awesome event! Mobile World Congress is the world’s largest gathering for the mobile industry, organized by the GSMA and held in the Mobile World Capital, Barcelona, through 26 February – 1 March 2018. Industry leaders will gather, network, showcase, and exchange ideas. See how Mobile is Creating a Better Future.
Mobile App Discovery: What Users Are Searching for Right Now
Are you taking the right steps to become discoverable and a staple in consumers’ mobile lifestyles? We now have empirical evidence that people are searching for apps that do it all, seamlessy. From being able to order food quickly to taking an entire, personalized yoga program anywhere, anytime, people want their apps to provide a suite of services, immediately.
Forward-thinking companies are taking advantage of the AR technology available today. The tech, which overlays digital information onto the viewer’s physical environment is set to boom in 2018. See which apps are rocking it this year.
Apptimize shares with us their awesome tips (backed by in-depth case studies).
Getting Closer to a Global Definition of Ad Fraud
Ad fraud has advanced from simple bots to even more advanced levels of faking post-install engagements.
Find out how Mobinext was able to double their conversion rate! Learn their successful monetization strategies in this case study.
1. Mobile Growth According to the Global Digital Snapshot report, “a smartphone user consumes on average of 70% more mobile traffic per month than in 2016.” The rapid…