For many retailers, mobile traffic equals or exceeds desktop traffic. This is not new. What is new is that mobile sales represent the majority of total e-commerce for brands with successful shopping apps, according to Criteo’s latest commerce report (Q4 2017).
Last week, Forrester released its latest executive summary, The 2018 Mobile and New Technology Priorities for Marketers: Why Mobile Marketers Must Keep Their Mobile Basics. Here’s a summary of some of the most interesting trends as well as the priorities marketers should be focusing on now.
China’s extremely popular app WeChat hit 1bn user accounts worldwide this week. Users love the app because it acts as a central hub of the digital world. Consumers use it to perform tasks ranging from texting and calling, paying bills, to booking doctor appointments.
The amount of apps partnering with service providers further proves the importance of user satisfaction for retention. Usage is the most important factor in the longevity of your app, so the more things your app does, the more utility it offers, which is the secret sauce to achieving high ROAS.
Undoubtedly the “Mother of Mobile Trade Shows,” MWC is always exciting. All companies, big and small, are trying to stand out above the crowd, showing what new innovations and products they have been working on for the past year.
It is truly a mobile world. Just take a look at the amount of awesome new gadgets designed specifically for mobile coming out each year. From headsets that help you lose weight without dieting to a smart-meat thermometer, the devices on display at MWC were super cool.
Snapchat’s new store makes shopping a seamless, native part of the social experience, representing the value of native ads. By observing the latest updates in giant apps such as Snapchat, we can get a glimpse into a future trend. After all, they have volumes of data and enough staff to analyze and realize. Why not follow the leader?
Think you know everything about Native Ads? Think Again. Native advertising will drive 74% of all ad revenue by 2021, according to Business Insider. So when most (74%) of your competitors are using the same ad format, how do you make sure your ads stand out from the crowd? We’ve looked through dozens of reports and stats and spoke with experts to find out for you.
Mobile and apps, in particular, are rapidly changing. The way people experience and consume services through their mobile phone has changed. In an era that questions the form of apps up to the point of their very existence, it’s time to look for different ways to connect with your users and monetize your apps.