Stop what you’re doing right now! We just added a new feature to the platform and it’s going to change the way you create your campaigns.
App Valley 2017 San Francisco Highlights
“The Mobile Revolution is Here” It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the Hockey stick install growth barely happens overnight, user acquisition budgets skyrocket, users spend more time in fewer apps. Let’s face it – it’s not about growth anymore, “usage” hacking has taken over. This year’s App Valley San Francisco focused on the dramatic change user acquisition methods are taking. With a slew of top-notch featured speakers, we were able to get a view of the new ecosystem: what it is, what to do,…
App competition is fierce. There are more than 2.2 million in the App Store and more than 2.5 million in the Google Play Store. The staggering numbers are…
Mobile users have a lot of choices when it comes to apps today. There are countless lists of best and essential apps, but how do you know which…
Ultimate Guide to Mobile App Attribution for Marketers
The rapid growth of mobile usage is raising important marketing questions, especially when it comes to attribution. The methods you use to evaluate a web site—UTMs, cookies, etc.—don’t work in the mobile ecosystem, which is fragmented and lacks a set of industry standards. In our ongoing effort to bring you the most comprehensive information about the mobile ecosystem, we sent our Content team out to track down all the information out there in order to bring you one solid guide with all the necessary information you need to become an expert in mobile marketing attribution. What is Attribution in Mobile-First…
The mobile revolution is here! It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the…
We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part…