Ad fraud has advanced from simple bots to even more advanced levels of faking post-install engagements.
Find out how Mobinext was able to double their conversion rate! Learn their successful monetization strategies in this case study.
1. Mobile Growth According to the Global Digital Snapshot report, “a smartphone user consumes on average of 70% more mobile traffic per month than in 2016.” The rapid…
Experts Reveal Their Top Retention and Engagement Strategies | App Valley
Join John Egan (of Pinterest), Catherine Cook (of MeetMe), and Becky Roth (of Expedia) as they explore the world of user acquisition and retention. The discussion is moderated by Adam Lovallo (of Grow.co).
This article was originally posted on forbes.com We’re continuing to say goodbye to 2017 and welcome 2018 by giving you, my loyal readers, yet another end-of-year treat!…
Alexey Pisarevsky, Co-founder of Mobio & CEO Getloyal, shares his insights into mobile re-targeting, which he says will be the main app marketing tool in Russia and Eastern Europe in 2018.
A Heck of a Decade for Mobile
Over the last 10 years, mobile completely transformed our lives. Before 2018 starts I wanted to take a quick look at some of the mobile predictions that were made a decade ago and see what changed. Take a few minutes and close your eyes. Try to remember what your life looked like in 2008. It may take you a little while because it was 10 years ago! That’s basically prehistoric times. The year 2008 was actually a pretty significant year in terms of world events. The stock market crashed, Barack Obama was elected president, and Apple launched the App Store…
With the fast-changing mobile app economy, it’s nearly impossible to stay up-to-date with it all. However, it’s not all hopeless. One of the best ways to continue your…
We had the pleasure of working with software development company Ashampoo on their latest campaign. It’s impressive!