solution Publishers Advertisers OEMs & Operators Technology
company Contact Us About Us Careers
resources Blog
in-app header bidding
Appnext in general

Appnext Introduces It’s In-App Header Bidding

We’re pretty emotional about the release of our in-app header bidding and we hope you will be too! Publishers will be able to put the old fashioned waterfall system in the past and focus on their monetization future increasing eCPM by 20-40%. Instead of working according to the waterfall method and basing bids on historical eCPM, publishers will receive a predicted real-time eCPM for every request and user, maximizing their monetization efforts. By updating the SDK publishers will enjoy: Real-time eCPM bid per specific request and user App Install & Re-engagement Campaign blend Fully transparent pricing Related content: In-app ads…

by
Keep Reading
Appnext Actions
App Marketing

Appnext Actions turns Every App into a “Super App”

We are extremely excited to announce the launch of Appnext Actions. This patent-pending product turns apps into full-serving platforms by enabling seamless in-app integration of third party services, changing the way we interact with our mobile devices. Appnext Actions from Appnext on Vimeo. A “super app” experience In the fierce competitive app jungle, it has become impossible to play by the old industry rules. It’s not about surviving the competition, it’s about winning, being the best and providing users with the ultimate product. The next generation of industry winners will be referred to as “super apps”: these apps will…

by
Keep Reading
mobile app security
App Marketing

Mobile App Security

Common Mobile App Security Threats and Making Your Mobile App More Secure In a recent survey, Arxan found that despite the ever-increasing threat to app data and mobile app security, only 32% of respondents said that their organization feels an urgency to secure mobile app data, and only 42% of respondents said that their organization felt securing IoT app data was an urgent matter. For many companies, the lack of budget for proper security measures means that corners are often cut in security, risking both sensitive company data and private user information. Additionally, over 429 million identities were reported compromised,…

by
Keep Reading
Load More