“The Mobile Revolution is Here” It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the…
App competition is fierce. There are more than 2.2 million in the App Store and more than 2.5 million in the Google Play Store. The staggering numbers are…
Appnext Experts Share Their Top Apps
Mobile users have a lot of choices when it comes to apps today. There are countless lists of best and essential apps, but how do you know which are worth your time? Well, we thought we would ask a few Appnext experts what their go-to apps are. Check out what they chose! The Appnext Experts Name: Alon Ben Moshe Job Title: Software Programmer Name of App: Easy App Category: Lifestyle Why It Rocks: Easy is the quickest way to find and choose places and businesses around you no matter where you are. In Easy you can get information on hundreds…
The rapid growth of mobile usage is raising important marketing questions, especially when it comes to attribution. The methods you use to evaluate a web site—UTMs, cookies, etc.—don’t…
The mobile revolution is here! It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the…
Succeeding in India’s Mobile Market an Interview with Manish Singh Rajawat
We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part of a rapidly growing mobile app market, Ad Tech companies continue to face several challenges in India. We sat down with Manish Singh Rajawat, General Manager of Appnext India to get inside information into the ad-tech world there. Here’s what he had to say: What would you say is the absolute biggest challenge for app developers in India? The foremost challenge app developers in India face is to create something that gets…
We’re on our way to the golden city! Yes, San Francisco, The App Valley Summit is coming your way with a day dedicated to those time-consuming, magical, often…
In this post, we will talk about how to set and focus your App Marketing strategy on boosting the visibility of your mobile app or game, and how…