Apptimize shares with us their awesome tips (backed by in-depth case studies).
Getting Closer to a Global Definition of Ad Fraud
Ad fraud has advanced from simple bots to even more advanced levels of faking post-install engagements.
How Mobinext generated 2X the conversion rate in six months!
Find out how Mobinext was able to double their conversion rate! Learn their successful monetization strategies in this case study.
Experts Reveal Their Top Retention and Engagement Strategies | App Valley
Join John Egan (of Pinterest), Catherine Cook (of MeetMe), and Becky Roth (of Expedia) as they explore the world of user acquisition and retention. The discussion is moderated by Adam Lovallo (of Grow.co).
A Heck of a Decade for Mobile
Over the last 10 years, mobile completely transformed our lives. Before 2018 starts I wanted to take a quick look at some of the mobile predictions that were made a decade ago and see what changed. Take a few minutes and close your eyes. Try to remember what your life looked like in 2008. It may take you a little while because it was 10 years ago! That’s basically prehistoric times. The year 2008 was actually a pretty significant year in terms of world events. The stock market crashed, Barack Obama was elected president, and Apple launched the App Store…
Mobile Marketing Podcasts to Love
With the fast-changing mobile app economy, it’s nearly impossible to stay up-to-date with it all. However, it’s not all hopeless. One of the best ways to continue your industry education and learning is by listening to mobile marketing podcasts. But, anyone who has googled “Mobile Marketing Podcasts” knows just how many there out there. It can be overwhelming when trying to decide what to listen to. So we have curated this list of some of our favorite episodes and channels. 1. Bertrand Schmitt, CEO, App Annie: China as both a blueprint and an uncharted territory China is not a mobile-first…
How Ashampoo Doubled its CTR & eCPM in Less Than a Year
We had the pleasure of working with software development company Ashampoo on their latest campaign. It’s impressive!
Ad Tech is Boring | App Valley
What’s left to geek out about in Ad Tech? That’s what John Constine, Editor at Large at Tech Crunch, wants to find out. Here he sits down with some of the industry’s top superstars to get their viewpoints on the notoriously boring ad tech industry today.
The Cool in Cool Cousin | App Valley Talks
In our latest addition to our App Valley Talks series, we sat down with Nadav Saadia, Cool Cousin co-founder and CMO, to pick his brain about staying competitive in the online travel industry.