Orit Sharon, Author at The Appnext Blog

App Marketing May 23, 2018

5 Ways We’re Catching Mobile App Fraud and Kicking its Butt!

The Ad Fraud Problem Nobody likes to talk about ad fraud. Companies don’t like to admit that they don’t exactly know how to provide a solution for one of the biggest problems the mobile industry is facing, a problem that’s costing marketers up to $19B. According to the World Federation of Advertisers by 2025, global ad fraud costs could potentially reach $50 billion annually, and with the way things are looking that hardly comes as a surprise. Mobile app fraud takes many forms which doesn’t exactly make things easier. Here are several app fraud types that are costing companies major $$$.…

Appnext in general April 8, 2018

Getting Ready for the GDPR

Appnext in general March 29, 2018

Appnext CEO Elad Natanson’s Pillars of Success for Mobile Entrepreneurs

Our awesome CEO is the ultimate mobile entrepreneur. At the age of 21, he created his first company and has been creating successful business since. In this video from Target Summit, he tells us how he came up with Appnext and provides insights into his entrepreneurial mind.

App Marketing March 26, 2018

Retailers with Shopping Apps Now See Majority of E-Commerce Sales from Mobile

For many retailers, mobile traffic equals or exceeds desktop traffic. This is not new. What is new is that mobile sales represent the majority of total e-commerce for brands with successful shopping apps, according to Criteo’s latest commerce report (Q4 2017).

App Marketing March 18, 2018

New Report Lays Out Priorities for Mobile Marketers

Last week, Forrester released its latest executive summary, The 2018 Mobile and New Technology Priorities for Marketers: Why Mobile Marketers Must Keep Their Mobile Basics. Here’s a summary of some of the most interesting trends as well as the priorities marketers should be focusing on now.

App Marketing March 15, 2018

Do it Like WeChat: Think Beyond One-Off Mobile Transactions to Value-Added Services

China’s extremely popular app WeChat hit 1bn user accounts worldwide this week. Users love the app because it acts as a central hub of the digital world. Consumers use it to perform tasks ranging from texting and calling, paying bills, to booking doctor appointments.

App Marketing March 12, 2018

Brands See More App Usage by Providing Additional Services

The amount of apps partnering with service providers further proves the importance of user satisfaction for retention. Usage is the most important factor in the longevity of your app, so the more things your app does, the more utility it offers, which is the secret sauce to achieving high ROAS.

App Marketing February 28, 2018

Awesome Gadgets at Mobile World Congress 2018

It is truly a mobile world. Just take a look at the amount of awesome new gadgets designed specifically for mobile coming out each year. From headsets that help you lose weight without dieting to a smart-meat thermometer, the devices on display at MWC were super cool.

App Marketing February 22, 2018

Snapchat’s Snap Store Shows Value of Native Advertising

Snapchat’s new store makes shopping a seamless, native part of the social experience, representing the value of native ads. By observing the latest updates in giant apps such as Snapchat, we can get a glimpse into a future trend. After all, they have volumes of data and enough staff to analyze and realize. Why not follow the leader?