Last week, Forrester released its latest executive summary, The 2018 Mobile and New Technology Priorities for Marketers: Why Mobile Marketers Must Keep Their Mobile Basics. Here’s a summary of some of the most interesting trends as well as the priorities marketers should be focusing on now.
China’s extremely popular app WeChat hit 1bn user accounts worldwide this week. Users love the app because it acts as a central hub of the digital world. Consumers use it to perform tasks ranging from texting and calling, paying bills, to booking doctor appointments.
The amount of apps partnering with service providers further proves the importance of user satisfaction for retention. Usage is the most important factor in the longevity of your app, so the more things your app does, the more utility it offers, which is the secret sauce to achieving high ROAS.
It is truly a mobile world. Just take a look at the amount of awesome new gadgets designed specifically for mobile coming out each year. From headsets that help you lose weight without dieting to a smart-meat thermometer, the devices on display at MWC were super cool.
Snapchat’s new store makes shopping a seamless, native part of the social experience, representing the value of native ads. By observing the latest updates in giant apps such as Snapchat, we can get a glimpse into a future trend. After all, they have volumes of data and enough staff to analyze and realize. Why not follow the leader?
Think you know everything about Native Ads? Think Again. Native advertising will drive 74% of all ad revenue by 2021, according to Business Insider. So when most (74%) of your competitors are using the same ad format, how do you make sure your ads stand out from the crowd? We’ve looked through dozens of reports and stats and spoke with experts to find out for you.
We’re excited to be contributing to this awesome event! Mobile World Congress is the world’s largest gathering for the mobile industry, organized by the GSMA and held in the Mobile World Capital, Barcelona, through 26 February – 1 March 2018. Industry leaders will gather, network, showcase, and exchange ideas. See how Mobile is Creating a Better Future.
Are you taking the right steps to become discoverable and a staple in consumers’ mobile lifestyles? We now have empirical evidence that people are searching for apps that do it all, seamlessy. From being able to order food quickly to taking an entire, personalized yoga program anywhere, anytime, people want their apps to provide a suite of services, immediately.
Forward-thinking companies are taking advantage of the AR technology available today. The tech, which overlays digital information onto the viewer’s physical environment is set to boom in 2018. See which apps are rocking it this year.