App Valley Rocked! Key industry decision makers and entrepreneurs got together to learn, contribute, and take an active part in the conversation about the future of apps.
APP-y Holidays: Festive ASO Hacks
The holiday season drives more app downloads in the U.S. than any other time of year. Make sure you get a slice of that by following these ASO Holiday Hacks
Travel Apps are Soaring
Developers everywhere have been coming up with awesome travel apps, from how to get there, to activities you can enjoy once you arrive, how to speak with the locals and more.
Appnext Recognized as a Top Media Source
We’re honored to have made the latest AppsFlyer Performance Index. The study ranks the top Media Sources in Mobile Advertising. Highlighting trends and changing dynamics in the mobile app marketing and advertising ecosystem, the index offers an in-depth look at the media sources that have the ability to scale app user growth, deliver strong retention rates and attract the most engaged app users. The index was based on 40 million installs with cost data (from over 50 networks with a minimum of 10,000 installs), and roughly $150 million in revenue from over 800 apps that measure both cost and revenue. The Index…
Scariest Fraud Stories
The world is a scary place—but the internet can be even scarier. Just take a look at mobile advertising app fraud. These scams have been so effective, they’ve fooled thousands of advertisers. And, the worst part is, they are still out there hiding in the shadows, creating sophisticated robots and other techs to do their dirty work. Over the last year, the number of different types of mobile ad fraud integrated into apps via malware has grown (and continues to grow). This includes click spamming, click injection, ad stacking, and invisible ads. This is seriously freaky! Take the US market…
Re-engage a custom audience
Stop what you’re doing right now! We just added a new feature to the platform and it’s going to change the way you create your campaigns.
How Pixonic reached 3X ad engagement with 40% lower CPI
How Kunlun Games Raised its ROI x 1.5
App Valley 2017 San Francisco Highlights
“The Mobile Revolution is Here” It has been a decade since the app ecosystem as we know it emerged with the launch of the first iPhone. Nowadays, the Hockey stick install growth barely happens overnight, user acquisition budgets skyrocket, users spend more time in fewer apps. Let’s face it – it’s not about growth anymore, “usage” hacking has taken over. This year’s App Valley San Francisco focused on the dramatic change user acquisition methods are taking. With a slew of top-notch featured speakers, we were able to get a view of the new ecosystem: what it is, what to do,…