John Koetsier, TUNE mobile economist, shared some amazing data and insights with us at App Valley on the the direction of app marketing for 2018. He forecasts and analyzes trends affecting the mobile ecosystem.
Five Take-Aways from John Koetsier, TUNE Economist | App Valley
John Koetsier, TUNE mobile economist, shares his awesome insights with us at App Valley on how to stay competitive in 2018!
Fresh, Hot Android SDK
We’ve just released a new version of our Android SDK, and this one has some new product features you don’t want to miss! via GIPHY Here’s what’s new A banner ad format is now available as a part of our native ads SDK in three sizes that are fully compatible with AdMob and MoPub mediation platforms. You will be able to choose three different sizes: 320 X 50 Banner, Large Banner 320 X 100, Medium Rectangle 300 X 250. The medium rectangle size can also include a video. [/vc_column_text][/vc_column][/vc_row]
App Valley Talks: Meet Paul Teresi from Skyscanner
Paul Teresi, Skyscanner digital media exec, will guide us through Skyscanner’s unique, scientific hacks of working towards sustainable app growth. Skyscanner, a leading global travel search site, is a place where people are inspired to plan and book direct from millions of travel options at the best prices. It serves 60M customers every month globally, in over 30 languages and 70 currencies. Check out the talk below:
App Valley Insights: Elad Natanson, Appnext Founder & CEO
App Valley Rocked! Key industry decision makers and entrepreneurs got together to learn, contribute, and take an active part in the conversation about the future of apps.
APP-y Holidays: Festive ASO Hacks
The holiday season drives more app downloads in the U.S. than any other time of year. Make sure you get a slice of that by following these ASO Holiday Hacks
Travel Apps are Soaring
Developers everywhere have been coming up with awesome travel apps, from how to get there, to activities you can enjoy once you arrive, how to speak with the locals and more.
Appnext Recognized as a Top Media Source
We’re honored to have made the latest AppsFlyer Performance Index. The study ranks the top Media Sources in Mobile Advertising. Highlighting trends and changing dynamics in the mobile app marketing and advertising ecosystem, the index offers an in-depth look at the media sources that have the ability to scale app user growth, deliver strong retention rates and attract the most engaged app users. The index was based on 40 million installs with cost data (from over 50 networks with a minimum of 10,000 installs), and roughly $150 million in revenue from over 800 apps that measure both cost and revenue. The Index…
Scariest Fraud Stories
The world is a scary place—but the internet can be even scarier. Just take a look at mobile advertising app fraud. These scams have been so effective, they’ve fooled thousands of advertisers. And, the worst part is, they are still out there hiding in the shadows, creating sophisticated robots and other techs to do their dirty work. Over the last year, the number of different types of mobile ad fraud integrated into apps via malware has grown (and continues to grow). This includes click spamming, click injection, ad stacking, and invisible ads. This is seriously freaky! Take the US market…