Recently, India has emerged as a leader in the technology and mobile application space. Mobile app development and mobile phone use have exponentially increased in Indian markets, and apps are experiencing significant spikes in revenue even in the first quarter of 2018. India’s rapid technological and economic growth has created an attractive opportunity on which publishers can capitalize. India: The Rapidly Developing App Market India has seen rapid growth in mobile app markets over the last 3-5 years, and that growth continues into 2018. With exponential growth in the both the Apple App Store and the Google Play Store, India’s…

Audience retention for mobile apps can have a strong impact on ROI. App developers spend a considerable amount of time and resources trying to acquire new users that have never used their apps before, but re-engaging existing users can be a cost-effective, savvy way to get your existing audience excited about using your app again. As an app developer, you know that retention and engagement rates matter and that the number of downloads is not the only important KPI when determining ROI. In fact, MobyAffiliates claims that 1 out of every 4 apps that are downloaded to a device are…

The Ad Fraud Problem Nobody likes to talk about ad fraud. Companies don’t like to admit that they don’t exactly know how to provide a solution for one of the biggest problems the mobile industry is facing, a problem that’s costing marketers up to $19B.  According to the World Federation of Advertisers by 2025, global ad fraud costs could potentially reach $50 billion annually, and with the way things are looking that hardly comes as a surprise. Mobile app fraud takes many forms which doesn’t exactly make things easier. Here are several app fraud types that are costing companies major $$$.…

Over the last 10 years, mobile completely transformed our lives. Before 2018 starts I wanted to take a quick look at some of the mobile predictions that were made a decade ago and see what changed. Take a few minutes and close your eyes. Try to remember what your life looked like in 2008. It may take you a little while because it was 10 years ago!  That’s basically prehistoric times. The year 2008 was actually a pretty significant year in terms of world events. The stock market crashed, Barack Obama was elected president, and Apple launched the App Store…

We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part of a rapidly growing mobile app market, Ad Tech companies continue to face several challenges in India. We sat down with Manish Singh Rajawat, General Manager of Appnext India to get inside information into the ad-tech world there. Here’s what he had to say: What would you say is the absolute biggest challenge for app developers in India? The foremost challenge app developers in India face is to create something that gets…