In the race for mobile app success, tapping into high-intent users before your competitors do is the ultimate growth hack. As app marketers and developers look for ways to enhance their user acquisition (UA) strategies, Original Equipment Manufacturer (OEM) advertising has emerged as a powerful tool. Imagine you’re launching a fitness app in your region. Instead of relying on users to search for your app in the app store, you partner with a device manufacturer. With the Play Auto Install solution for example, your app is directly available to thousands of high-intent users as soon as they set up their…

Love it or loathe it, Valentine’s Day is undeniably big business. Whether you see it as a heartfelt celebration of love or a clever invention by greeting card companies, one thing is clear: it’s a golden opportunity for app marketers. What began as a holiday dominated by florists and card shops has evolved into a digital goldmine, offering marketers the chance to drive downloads and forge meaningful, lasting relationships with users. In regions such as North America, Europe, Australia, Latin America, and parts of Asia, February 14 and the days leading up to it are marked by a flurry of…

As we approach 2025, mobile marketers are reflecting on how to allocate their ad budgets effectively, driven by rapidly changing consumer preferences and emerging trends. What does the data tell us about the evolving habits of mobile users? How have developments in 2024 reshaped the advertising landscape? And why is optimizing these strategies critical for success? One of the most significant forces driving change is AI, which has transformed the advertising landscape by making ad campaigns more efficient and personalized. Searches for “AI advertising” have increased by nearly 600% in the last two years, reflecting the growing interest in AI-driven…