How Encrypted Messaging Apps Have Become a Vital Tool for Surviving Warfare

This article was originally posted on forbes.com The tragic conflict that is currently ravaging Ukraine has precipitated one of the biggest refugee crises in Europe since World War II. At present, an estimated 4.3 million people have fled their homes in Ukrainian towns and cities and escaped across the borders of neighboring countries. This mass exodus of civilians escaping war and the reality of a twenty-first century conflict in a developed region have brought into sharp focus the indispensable role of modern mobile technology during times of crisis. Mobile technology has for many years now been an indispensable piece of equipment…

Finding you the right users at the right time: Appnext’s user acquisition solutions

The competition across app installs has never been fiercer than right now. At present, there are more than 6.5 billion smartphone users worldwide with close to nine million apps vying for their attention. According to Appnext data, there was huge growth across every major app vertical in 12 months between 2020 and last year. In the finance category there was a 425% increase; food and drink category enjoyed global growth of 337%, and there was a 402% increase in the news and magazines vertical. Smaller but still sizeable levels of growth were recorded in shopping and entertainment categories, totaling 263%…

Innovation, Personalization & Expansion: 2021 was a success and why 2022 will be better

What an incredible and jam-packed year 2021 has been! The last 12 months have been some of our busiest and most successful: we have launched a significant new product and won a prestigious award; we have dominated industry rankings and expanded into emerging markets. We now embark on 2022 buoyed by our triumphs and riding on a wave of momentum. This new year is shaping up to be our most exciting yet. One of the biggest highlights of last year was undoubtedly the January release of Appnext’s Out of Box Experience (OOBE). This new offering perfected our already unrivalled end-to-end…