With a staggering accumulation of nearly five million applications across the Apple and Google Play stores, the app development industry is intensely competitive. Developers are relentlessly searching for innovative strategies to make their apps shine brighter than their rivals, with user engagement and retention being at the forefront of their objectives. The challenge is formidable: app marketers globally are constantly conceptualizing unique and captivating ways to promote their apps and services as well as in-app purchases to increase engagement. In light of these challenges, the mobile gaming industry, with its engaging mechanics and vast popularity, has emerged as a beacon…
I want it here and I want it now! On-demand apps are big business in the app world right now. The on-demand economy has experienced staggering growth over…
With its rich tapestry of cultures and booming digital landscape, Southeast Asia is witnessing a significant surge in mobile commerce. Thanks to the expansive penetration of smartphones, improved…
The Cricket World Cup is Just Getting Underway, Bringing With it a Prime Opportunity to Drive Sports Fans to Your App
Cricket fans are buzzing with excitement this month (October) as the hotly awaited ICC Cricket World Cup 2023 gets underway after a four-year gap. With 10 nations competing, the tournament is expected to attract huge numbers of viewers as it plays out at 10 grounds across India – from Dharamsala in the north, to Bangalore and Chennai in the south – between now and November 20th. Apart from hosts India and reigning world champions England, the competing countries are New Zealand, Australia, Bangladesh, Pakistan, Afghanistan, South Africa, Sri Lanka and the Netherlands. While cricket fans from all over the world…
The festive season in India is a mesmerizing tapestry of traditions, colors, and celebrations. It’s a time when the entire nation comes alive with fervor and enthusiasm and…
Appnext recently held an event in Jakarta in partnership with RevX, focused on new app marketing strategies at the device level which bring a dramatic change in user acquisition methods. With some top-level speakers leading the debate, we were able to get a view of the new era of app discovery, including advice on best practices for end-to-end customer experience, from device-level app discovery to measurement, attribution, and optimization.
How do you Get Your eLearning App Noticed This Summer – and Beyond?
Schools are out for summer, but learning doesn’t need to stop during the holiday period. With educational apps now one of the largest and most popular verticals, there are plenty of options to keep children – and adults – learning and having fun over the summer. According to Statista, by the second quarter of 2022, mobile education apps were the second most popular category (after gaming apps) in the Google Play Store, with a 10.47% share of available apps worldwide. The trend towards remote learning began during the pandemic when schools, colleges, and universities were forced to shut, and demand…
It’s true to say that the Covid-19 pandemic changed our lifestyles in many ways. While some of those changes have been reversed now that life has returned to…
Indonesia’s mobile landscape is transforming. In recent years, this buoyant Southeast Asian app economy has been growing at a record pace, in part thanks to the proliferation of…