The 2018 State of Mobile in India

If you have been following global tech and mobile economies in recent years, then you are well aware of just how expansive the Indian mobile economy is. The rapid growth seen in India’s emerging app market is a result of a vast population, inexpensive and easily accessible data, and an exploding increase in demand for the latest smartphone devices. As of late, India is seen as a mobile-first (if not mobile-only) app economy that relies heavily on non-organic (paid) discovery methods to promote mobile app growth. India’s mobile app market has outpaced the US market in for number of downloads,…

The Challenges of User Acquisition in Today’s Mobile Market

Challenges With User Acquisition There’s no denying that user acquisition is a significant challenge for app owners. In 2017 alone, there were 197 billion mobile app downloads from the app stores. This intense app store competition, coupled with rapid technology expansion into emerging markets, makes user acquisition extremely difficult for app advertisers. App Store Competition Every app in the app stores now competes with over 3 million other apps. Advertisers are faced with an ever-increasing challenge of promoting discovery of their apps to new users, and with millions of other apps all fighting for visibility, overcoming this challenge is critical…

Appnext’s Founder & CEO Elad Natanson Talks About the App Industry

How long have you been in this office with this perfect view? “We moved here about 2 years ago.” How many people are in the office? “In total, we are about 110. Appnext is about 70. Worldwide, Appnext has 120 employees. We continue to hire.” You call your employees “Appnexters”. Who is the ideal “Appnexter”? “She 🙂 is very creative, ambitious, a team player, agile in many aspects, and one who comes in the morning and knows what he/she wants to do and make sure that whatever he/she does, they do with passion.” What kind of a person would you…