Thinking of a New Year’s Resolution? How About Boosting Discovery of Your Fitness App?

It’s January, and for billions of people across the globe that can only mean one thing: it’s time to get more active, lose weight and improve your state of health. It’s certainly true that every January global downloads of fitness apps rise as people make New Year’s resolutions to improve their health – and this year is likely to be no exception. In January 2020, New Year’s fitness resolutions drove smartphone users to generate roughly 16.3 million downloads of the leading workout apps, while January 2022 saw almost 17 million downloads of apps in this category. So if you want…

The Future Of Mobile: Industry Experts On What’s Right Around The Corner

Elad Natanson ContributorI cover the evolution of the mobile marketplace and the app economy. Change comes quickly in the world of mobile. From developing new immersive mobile experiences to reacting to global economic trends, smartphone manufacturers and app developers are consistently innovating to meet users’ expectations. With this in mind, I wanted to speak to some of our industry’s best-known experts to get their view on what we can expect from mobile in the near future. Device Evolution: Delivering a Next-Level Mobile Experience Before delving into the newest and most exciting app developments, it is worth considering how mobile devices…

Welcome to Vietnam: How Appnext is Disrupting Asia’s Fastest-Growing Mobile Market

Vietnamese smartphone users nearly top the global rankings for the time spent on their device each day with an average of 6.5 hours per person. The country, which has seen heavy investment in its telecoms industry in recent years, now boasts one of the world’s highest internet penetration rates. The number of apps being released in Vietnam every month is also at record levels. In 2021, there was an unprecedented surge in the popularity of digital payment solutions and e-commerce platforms in Vietnam, with growth showing no signs of slowing down. All the data indicates Vietnam’s digital economy is booming…