The APP Marketing Rise and why Device-level Discovery Matters

In our latest addition to our App Valley Talks series, we sat down with Amit Raman, BYJU’s-Digital Marketing Expert and Gal Raz, our VP of Global Business Development to pick their brains about the importance of personalized app discovery and how to reach the right audiences directly on their mobile device. 1. Tell us about BYJU’s BYJU’s is India’s Largest Online Learning Programme App, offering a perfect blend of engaging video lessons and personalized learning. The app is designed to help students practice, learn, and understand concepts in-depth in an easy-to-understand manner. We have 100+ Million downloads, 4.7+stars app ratings…

Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.

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India’s Short Video App Boom Is A Lesson For Other Developers

Short video apps are an indispensable part of the social entertainment landscape. Since the sensational rise of TikTok in the last few years, user-generated short video content has become a staple in social media. Following the Indian government’s decision to ban Chinese-owned TikTok, there has been a fierce battle among other developers to attract the millions of users the platform left behind. This latest app battle demonstrates an important lesson for developers.

Lucjan Exner joined the Appnext team in December 2020 as Head of Sales for Europe. We asked him, “why us, why Appnext?”
He responded: “My path with Appnext crossed some time ago. I immediately recognized a very high level of professionalism on one hand and warm, friendly people on the other. From the very beginning, Appnext gave the impression of a great team that was worth joining.
“The great team spirit, together with the best in class product, convinced me to apply when it was possible.
“I felt I had joined a family from the first day and the support given everyday by every single member of Appnext is incredible.

“I am not only excited to be a part of the Appnext team, but also proud of representing one of the most effective tools for mobile apps user acquisition on the market.”

We could not be more honored to have Lucjan on our team.

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