With Singles’ Day 2024 now behind us, its impact continues to echo across the e-commerce landscape. As the world’s largest shopping festival, 11/11 set the stage for impressive sales despite a more cautious consumer outlook. Over 174 brands surpassed 100 million yuan in sales in just the opening hours, and major players like Apple reached 1 billion yuan in transaction volume within minutes. While the numbers are extraordinary, they also offer marketers critical insights to gear up for the next major milestone—12/12. From 11/11 to 12/12: Building on Momentum Singles’ Day 2024 might have started with tempered enthusiasm, but its…

As 2024 progresses, the global cost of living crisis continues to reshape consumer behavior. Rising prices across essential goods and services—from food to housing and healthcare—are putting greater strain on household budgets. App marketers and advertisers are uniquely positioned to provide support during this period of economic uncertainty. As consumers shift to more cautious spending habits, there is an opportunity to offer meaningful solutions, such as targeted promotions, flexible payment options, and personalized, technology-driven experiences that directly address people’s financial concerns. The intensity of the crisis varies by region but is having a widespread impact globally. In Southeast Asia, rising…

As Diwali approaches, brands are gearing up to take advantage of the peak season for mobile engagement, marked by a significant increase in app downloads and user interactions. App installs typically surge by 20-30%, while consumer spending sees a 20-25% boost. During this high-spending period, users also spend 40% more time on their devices, offering businesses an ideal window to capture attention. However, standing out amidst the festive frenzy requires more than just higher ad spend. In a crowded market, brands need smart, data-driven strategies to stand out and connect with the right audience and drive exceptional returns on investment…