The digital revolution is showing no signs of slowing across emerging markets. Internet penetration is improving, smartphones shippings are increasing and app downloads are surging- this is clearly good news for everyone in the app industry: developers & marketers, device manufacturers and telcos.
We want to thank everyone who attended the recent ‘Future of App Marketing’ conference in Johannesburg, South Africa, hosted by Appnext in conjunction with the mobile measurement platform…
Appnext was on my radar long before a position at the company that was a good match opened up. As an app discovery platform, Appnext is utterly unique.…
They are the most popular mobile apps in the world. The odds are that you have several of them on your phone that you most likely check on multiple occasions throughout the day. Social media apps are undoubtedly the most ubiquitous apps in smartphone history. Recent statistics show they are the most used and installed apps in the world. Facebook has a colossal 2.9 billion monthly average users. For Instagram, that figure is 2 billion, and TikTok — the fastest-growing social media platform — has no fewer than a billion MAUs. Even more impressive than the global number of people…
The critical role that mobile carriers play in the app economy is one that is sometimes overlooked. While much attention is given to the ways in which developers…
When Google launched its first app store, known as the Android Market in 2008, there were just 50 apps available for users to choose from. At the time, Google’s Eric Chu described the store…
Appnext, the leading independent discovery platform offering innovative solutions to engage with users directly on their smartphones, announced today the expansion of their strategic partnership with OPPO and Realme, the global mobile manufacturers, to accelerate device-level app recommendations across OPPO and Realme devices. Appnext has already successfully completed the integration with OPPO and Realme devices in India and Southeast Asia, reaching over millions monthly OPPO and Realme users internationally, ensuring greater reach, user base growth and faster time to install for its clients worldwide. With this partnership, Appnext powers its advertisers to engage with a large number of OPPO and Realme users globally directly on their mobile devices in the language of choice. Deployed on various mobile…
Appnext’s solutions enable mobile carriers to continuously engage with their end-users, providing personalized experiences across the mobile journey while accelerating new growth and revenue opportunities SINGAPORE, May 26, 2022 /PRNewswire/ — Appnext, the leading independent…
This article was originally posted on forbes.com The tragic conflict that is currently ravaging Ukraine has precipitated one of the biggest refugee crises in Europe since World War II.…