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Appnext scoops silver medal in MMA SMARTIES awards for Ruangguru campaign

We are immensely proud to announce that Appnext took home the silver medal in the MMA SMARTIES Indonesia awards with educational platform Ruangguru in the mobile apps category. The prestigious annual competition recognizes the very best in mobile advertising: the brands, agencies and tech providers that have launched the most innovative and inspiring marketing campaigns that have resulted in a significant business impact. It is our privilege to be placed among the trailblazers in our industry and to be the only technology platform among the winners in the mobile apps category. Ruangguru, a pioneer in the field of pedagogy, launched…

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Device-level App Discovery
OEMs & Operators

Device-level app discovery was a game-changer for marketers – and it’s evolving even more

Device-level App Discovery App discovery has always been a tricky challenge for marketers. With millions of apps now vying for attention across app stores, the competition has never been greater and the choices for users have never been more diverse. While app store optimization, in-app and user acquisition campaigns are still important to get right, the development that has benefited marketers in the most far-reaching way is device-level discovery. To summarize the impact of on-device discovery it is helpful to consider a salient statistic. Android devices have dominated the smartphone market for years now. Between 2020 and 2021, they accounted…

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AI And The App Journey: Where We Go From Here

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Users demand a mobile journey that is expressly tailored for them.
The only way to personalize the customer experience is to base every interaction on real, specific customer data and preferences that are served in an opportune moment. Mobile devices are an integral part of our daily life and the mobile experience needs to be as individual as we are.

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