Short video apps are an indispensable part of the social entertainment landscape. Since the sensational rise of TikTok in the last few years, user-generated short video content has become a staple in social media. Following the Indian government’s decision to ban Chinese-owned TikTok, there has been a fierce battle among other developers to attract the millions of users the platform left behind. This latest app battle demonstrates an important lesson for developers.
Lucjan Exner joined the Appnext team in December 2020 as Head of Sales for Europe. We asked him, “why us, why Appnext?”
He responded: “My path with Appnext crossed some time ago. I immediately recognized a very high level of professionalism on one hand and warm, friendly people on the other. From the very beginning, Appnext gave the impression of a great team that was worth joining.
“The great team spirit, together with the best in class product, convinced me to apply when it was possible.
“I felt I had joined a family from the first day and the support given everyday by every single member of Appnext is incredible.
“I am not only excited to be a part of the Appnext team, but also proud of representing one of the most effective tools for mobile apps user acquisition on the market.”
We could not be more honored to have Lucjan on our team.
We want to share some wisdom from Siddharth Shenoy, who is the Country Manager for our biggest and most established market, India.
Siddharth discussed everything from why Appnext is so successful in his region to the importance of effective media buying for getting that all-important growth in a crowded and competitive app ecosystem.
Our rankings in the AppsFlyer Index are an outstanding accomplishment for our passionate and talented Appnexters around the world, positioning Appnext as a leader among the global powerhouses in our industry. We remain the only platform that provides end-to-end discovery solutions from the initial device setup and personalization throughout various mobile touchpoints enabling app developers and mobile operators to continually engage users repeatedly throughout their day.
A recent addition to the Appnext family is Mikhail Balakin, who has joined as Country Manager for Russia & CIS. Mikhail predicted big developments in his region when we asked him to gaze into his Appnext crystal ball.
The role of device manufacturers and communication and services providers has never been more vital as smartphones are now recognized as our most indispensable device. They act as the gateway to our day-to-day schedules and activities, providing the core of connectivity and access to crucial information, services, social interaction, and entertainment.
With Appnext OOBE Appnext stands ready to provide a complete end-to-end discovery solution that is second to none as it spans the entire users’ daily journey from the initial device setup and throughout the device usage.
There is no doubt that 2020 has been one of the most challenging years. The last year has strengthened our belief that the ethos behind Appnext when it was founded 7 years ago has never changed: finding the right app exactly when you need it is vital in our technological and interconnected lives. In 2020, more than ever before, we have become dependent on mobile devices to maintain our day-to-day schedules amid the increasing disruption to our everyday activities. From fitness to travel and from shopping to communication, apps have provided the solution.
As we predicted in our previous post on the SEA e-commerce landscape, online shopping sales hit record highs last week during Asia’s prominent shopping event on the 12th of December . SEA e-commerce is firing on all cylinders, and growth is not expected to slow down any time soon. Digital shopping is the norm across this booming region, and milestone shopping e-commerce events such as Double 12 or Black Friday should be taken advantage of as best as possible in the online realm to capture eager digital buyers.