With a staggering accumulation of nearly five million applications across the Apple and Google Play stores, the app development industry is intensely competitive. Developers are relentlessly searching for innovative strategies to make their apps shine brighter than their rivals, with user engagement and retention being at the forefront of their objectives. The challenge is formidable: app marketers globally are constantly conceptualizing unique and captivating ways to promote their apps and services as well as in-app purchases to increase engagement. In light of these challenges, the mobile gaming industry, with its engaging mechanics and vast popularity, has emerged as a beacon…

Cricket fans are buzzing with excitement this month (October) as the hotly awaited ICC Cricket World Cup 2023 gets underway after a four-year gap. With 10 nations competing, the tournament is expected to attract huge numbers of viewers as it plays out at 10 grounds across India – from Dharamsala in the north, to Bangalore and Chennai in the south – between now and November 20th. Apart from hosts India and reigning world champions England, the competing countries are New Zealand, Australia, Bangladesh, Pakistan, Afghanistan, South Africa, Sri Lanka and the Netherlands. While cricket fans from all over the world…

Schools are out for summer, but learning doesn’t need to stop during the holiday period. With educational apps now one of the largest and most popular verticals, there are plenty of options to keep children – and adults – learning and having fun over the summer. According to Statista, by the second quarter of 2022, mobile education apps were the second most popular category (after gaming apps) in the Google Play Store, with a 10.47% share of available apps worldwide. The trend towards remote learning began during the pandemic when schools, colleges, and universities were forced to shut, and demand…