Insider’s View to Mobile World Congress 2019

MWC is the most important yearly event for Mobile and is growing year over year. It is the milestone for all related announcements from big companies as well as small ones, demonstrating the innovative solutions they have been working on over the entire year. This year’s MWC theme describes the powerful combination of flexible high-speed 5G networks, IoT, AI and big data: “Intelligent Connectivity marks the beginning of a new era of highly contextualized and personalized experiences, delivered when and where you want them.” This theme integrates beautifully with Appnext’s vision of helping users discover the most relevant apps along…

7 Things You Didn’t Know About the South Korean App Market

Though smaller in size than its neighbors, South Korea remains one of the largest economic ecosystems in the world, and continues to show high rates of economic growth with every passing year. In fact, South Korea ranks first for global smartphone penetration, with a whopping 96% of the population owning a smartphone. South Korea’s high smartphone penetration rate, strong connectivity and data capabilities, and advanced telecom infrastructure make it one of the strongest, most lucrative app economies in the world. It’s estimated that, on average, South Koreans use smart devices 4 hours per day, using around 45 different apps per…

One-on-one with Simone Grau – Performance Marketing Director at Medialabel

We recently sat down for a one-on-one session with Medialabel’s Performance Marketing Director Simone Grau. Check out this mobile expert exclusive Q&A in another episode of App Valley Talks. Seems like everyone is using mobile phones for shopping – can you share some numbers and statistics that you see among customers/apps that you work with? “We work with a lot of mobile first companies. 90 percent of their users are mobile users who use their apps daily to activate coupons or shop online when they are commuting to work.” Do you notice a difference in behavior when it comes to…