The Appnext Blog - The Appnext Blog

Appnext in general January 10, 2022

Innovation, Personalization & Expansion: 2021 was a success and why 2022 will be better

What an incredible and jam-packed year 2021 has been! The last 12 months have been some of our busiest and most successful: we have launched a significant new product and won a prestigious award; we have dominated industry rankings and expanded into emerging markets. We now embark on 2022 buoyed by our triumphs and riding on a wave of momentum. This new year is shaping up to be our most exciting yet. One of the biggest highlights of last year was undoubtedly the January release of Appnext’s Out of Box Experience (OOBE). This new offering perfected our already unrivalled end-to-end…

Fintech and the Super-App, Inside South Africa’s Mobile-First Future

By Orit Sharon December 17, 2021

This article was originally posted on forbes.com There is no question that for too long Africa’s diverse and developing app economy has been somewhat overlooked as developers set their…

Keep Reading

Appnext crowned #1 non-SRN platform on AppsFlyer Performance Index; Leads in multiple categories globally

By Orit Sharon November 7, 2021

Appnext has achieved an excellent showing in the biannual AppsFlyer Performance Index and is recognized as the leading non-SRN platform on Android devices in the non-gaming category in the Retention Index.

Keep Reading

App Marketing October 28, 2021

Southeast Asia’s apps market offers limitless possibilities for developers

Appnext is on an extraordinary upward trajectory right now: we currently power 6.5 billion daily app recommendations, we have added a new dimension to app discovery with the launch of the OOBE solution, and we have surpassed an average of more than 20 daily user interactions. It is for these reasons that I think now is the most exciting and rewarding time to become part of the Appnext family. As the General Manager for Southeast Asia, I want to emphasize the monumental growth Appnext has had in this region and where we aim to go from here. I was thrilled…

Device-level app discovery was a game-changer for marketers – and it’s evolving even more

By Orit Sharon September 28, 2021

Device-level App Discovery App discovery has always been a tricky challenge for marketers. With millions of apps now vying for attention across app stores, the competition has never…

Keep Reading

The APP Marketing Rise and why Device-level Discovery Matters

By Dipika Chaubal September 2, 2021

In our latest addition to our App Valley Talks series, we sat down with Amit Raman, BYJU’s-Digital Marketing Expert and Gal Raz, our VP of Global Business Development…

Keep Reading

App Marketing December 14, 2021

Mobile game developers must set their sights on India and SEA

If mobile gaming was popular before, 2020 was the year it got even bigger. Last year, game downloads skyrocketed by 28% in a global increase that equated to a colossal 108 billion installs across both the Google Play and Apple App Stores. While the insatiable appetite for mobile gaming is clearly a global trend, some regions have driven this sharp uptick in downloads more than others. The mobile apps market in India and South East Asia has never been stronger. In the first three-quarters of 2020, India’s 750 million smartphone users catapulted the country to the top of the charts…

Appnext scoops silver medal in MMA SMARTIES awards for Ruangguru campaign

By Orit Sharon November 23, 2021

We are immensely proud to announce that Appnext took home the silver medal in the MMA SMARTIES Indonesia awards with educational platform Ruangguru in the mobile apps category.…

Keep Reading

Earning the trust of customers and shaking up the user acquisition status quo

By Leandro Oliveto November 15, 2021

“This channel has eliminated long-standing user acquisition challenges” – Appnext’s new Head of Sales for Brazil and LATAM, Leandro Oliveto, discusses game-changing UA developments and why clients’ trust is the most important ingredient.

Keep Reading