As 2024 progresses, the global cost of living crisis continues to reshape consumer behavior. Rising prices across essential goods and services—from food to housing and healthcare—are putting greater strain on household budgets. App marketers and advertisers are uniquely positioned to provide support during this period of economic uncertainty. As consumers shift to more cautious spending habits, there is an opportunity to offer meaningful solutions, such as targeted promotions, flexible payment options, and personalized, technology-driven experiences that directly address people’s financial concerns. The intensity of the crisis varies by region but is having a widespread impact globally. In Southeast Asia, rising…
The landscape of digital advertising is undergoing a significant transformation, with the emergence of retail media networks (RMNs) reshaping how brands and retailers engage with consumers. RMNs facilitate…
Customer interactions with brands have transformed into a rich, multi-layered journey, blending the digital and physical worlds. Whether browsing on a mobile app, shopping in-store, or researching online,…
Maximizing Diwali Campaign ROI with Appnext’s App Growth Platform
As Diwali approaches, brands are gearing up to take advantage of the peak season for mobile engagement, marked by a significant increase in app downloads and user interactions. App installs typically surge by 20-30%, while consumer spending sees a 20-25% boost. During this high-spending period, users also spend 40% more time on their devices, offering businesses an ideal window to capture attention. However, standing out amidst the festive frenzy requires more than just higher ad spend. In a crowded market, brands need smart, data-driven strategies to stand out and connect with the right audience and drive exceptional returns on investment…
We are happy to announce that Appnext has been recognized at the prestigious Indian Digital Marketing Awards (IDMA) 2024 by exchange4media. Chosen from over 1,300 entries, it is…
For every app developer, the ultimate goal is clear: growth that translates into profitability. Yet, despite favorable market conditions, smooth app functionality, and committed investors, countless apps still…
Elevating Your App Business During India’s Festive Season with Appnext
The festive season in India is a mesmerizing tapestry of traditions, colors, and celebrations. It’s a time when the entire nation comes alive with fervor and enthusiasm and presents a perfect time for app developers and marketers to tap into this vibrant market. One potent ally that can help you make the most of this season is Appnext. Understanding Appnext: Your Gateway to Mobile Discovery Appnext stands at the forefront of mobile app discovery platforms and can certainly help you grow your app business during the festive season. By harnessing a complex interplay of factors like location, demographics, and past…
In today’s dynamic digital marketplace, the ability to stand out and capture user attention is crucial for app developers and marketers. One powerful strategy to achieve this is…
Appnext has partnered with AppsFlyer to significantly improve how ad engagement is measured, responding to the demand for detailed and transparent metrics in a privacy-focused digital landscape. This…