Every year I consult with a handful of founders, CEOs and other experts on their predictions for the coming year, and I’m pleased to share their insights. As I spoke with them, a few common themes emerged, including new app discovery channels (eg. OEM app stores), increased need for app content to live outside the app, greater personalization/contextualization of marketing messages, and more data-driven decision-making. The need to protect privacy enforced by stricter regulation is another key issue for 2020
2019 has been an incredible year for Appnext.
The stand-out milestone of 2019 was most certainly our OEM journey. The evolution from in-app to exclusively and revolutionary on-device app placements changed the game for us.
Pinduoduo is the fastest growing e-commerce startup in the history of China. What has been the secret to this incredible growth? Many aspects of their success cannot be reproduced, however, some important lessons on how to drive consistent re-engagement can be learned.
Indonesia is amongst the fastest growing e-commerce market in APAC. Media, browsing and videos take a major share of users’ digital lives. Appnext is already serving 9B monthly app recommendations to mobile users in Indonesia and based on its current growth and new investments, Appnext estimates to reach 30B app recommendations a month by mid-2020.
2019 is not over yet; however, it has been an incredible year for Appnext: we’ve been working hard on building a unique app recommendation engine to serve mobile…
Despite their floundering introduction, foldable phones will return to the public realm very, very soon. After a promising and spectacular unveiling at the MWC 2019 in Barcelona (which…
OEMs are critical to the app economy, playing a significant role in determining how, when and why mobile devices are used.The ultimate decision as to what apps will be downloaded to a device may be influenced by OEMs (e.g. pre-install), however research suggests consumers are becoming more and more picky in how they search for apps on their mobile devices. OEM’s are adapting to the oversaturated app economy by distributing their new technology directly into the hands of their users.
This year’s MWC theme describes the powerful combination of flexible high-speed 5G networks, IoT, AI and big data: “Intelligent Connectivity marks the beginning of a new era of highly contextualized and personalized experiences, delivered when and where you want them.” This theme integrates beautifully with Appnext’s vision of helping users discover the most relevant apps along with their daily mobile journey specifically when they intend to use them.
As we move from 2018 to 2019, the world collectively sets goals and makes promises to make themselves better in some way. More often than not, these goals include getting in shape, learning a new skill, or finally completing that project that’s been put off. Sometimes, these resolutions for the new year include goals aimed at improving your career, and if you’re an app developer, there are plenty of areas of your craft that can be improved. We’ve put together 5 New Years Resolutions for App Developers to help you make 2019 the best year for your app yet.