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Eden Beinart

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A Heck of a Decade for Mobile

Over the last 10 years, mobile completely transformed our lives. Before 2018 starts I wanted to take a quick look at some of the mobile predictions that were made a decade ago and see what changed. Take a few minutes and close your eyes. Try to remember what your life looked like in 2008. It may take you a little while because it was 10 years ago!  That’s basically prehistoric times. The year 2008 was actually a pretty significant year in terms of world events. The stock market crashed, Barack Obama was elected president, and Apple launched the App Store…

Fresh, Hot Android SDK

We’ve just released a new version of our Android SDK, and this one has some new product features you don’t want to miss! via GIPHY Here’s what’s new A banner ad format is now available as a part of our native ads SDK in three sizes that are fully compatible with AdMob and MoPub mediation platforms. You will be able to choose three different sizes: 320 X 50 Banner, Large Banner 320 X 100, Medium Rectangle 300 X 250. The medium rectangle size can also include a video. [/vc_column_text][/vc_column][/vc_row]

Succeeding in India’s Mobile Market an Interview with Manish Singh Rajawat

We recently opened an office in India, where the advertising industry is projected to be the second fastest growing market in Asia after China. However, despite being part of a rapidly growing mobile app market, Ad Tech companies continue to face several challenges in India. We sat down with Manish Singh Rajawat, General Manager of Appnext India to get inside information into the ad-tech world there. Here’s what he had to say: What would you say is the absolute biggest challenge for app developers in India? The foremost challenge app developers in India face is to create something that gets…

The App Valley Summit is Coming to San Francisco

We’re on our way to the golden city! Yes, San Francisco, The App Valley Summit is coming your way with a day dedicated to those time-consuming, magical, often life-saving things that have taken over our lives. Apps. Hosted by MWC Americas, and presented by Appnext, Tune, and Fetch, App Valley will gather the best and brightest mobile leaders and professionals to discuss the question on everybody’s mind. What is the future of apps? The event’s main goal is to unlock the closed app-centered discussion by involving all of the voices currently shaping the changing mobile landscape: market and product visionaries,…

Appnext Introduces It’s In-App Header Bidding

We’re pretty emotional about the release of our in-app header bidding and we hope you will be too! Publishers will be able to put the old fashioned waterfall system in the past and focus on their monetization future increasing eCPM by 20-40%. Instead of working according to the waterfall method and basing bids on historical eCPM, publishers will receive a predicted real-time eCPM for every request and user, maximizing their monetization efforts. By updating the SDK publishers will enjoy: Real-time eCPM bid per specific request and user App Install & Re-engagement Campaign blend Fully transparent pricing Related content: In-app ads…

In-app ads going once, going twice, sold! To the highest bidder!

Ever experienced the thrill of an auction? For some people, auctions are like sports. They can be a hobby or a way of life. The room quickly fills with different people looking to compete and bid on priceless works of art, classic cars, coins or maybe mystery objects they absolutely don’t need and probably don’t have room for. In Ad-Tech, auctions are a bit different. While they don’t include rooms filled with people, memorabilia or expensive collections, for publishers and advertisers they are just as exciting as they have the power to determine both viewability and revenue. This article will…

Appnext Actions turns Every App into a “Super App”

We are extremely excited to announce the launch of Appnext Actions. This patent-pending product turns apps into full-serving platforms by enabling seamless in-app integration of third party services, changing the way we interact with our mobile devices. Appnext Actions from Appnext on Vimeo. A “super app” experience In the fierce competitive app jungle, it has become impossible to play by the old industry rules. It’s not about surviving the competition, it’s about winning, being the best and providing users with the ultimate product. The next generation of industry winners will be referred to as “super apps”: these apps will…