Understanding the Lifetime Value (LTV) of app users is key for app developers aiming to create a sustainable, profitable business. Whether they are gaming apps, subscription-based services or free apps monetized through advertising, the essence of an effective growth strategy should focus on maximizing user LTV through acquisition, engagement, and retention efforts. Lifetime Value encapsulates the entire value a user contributes during their relationship with an app. It estimates the total net revenue, both direct and indirect, that a user is expected to generate throughout their lifecycle. But LTV is more than just a financial metric: it also represents user…

As we get stuck into 2024, it’s time to reflect on the remarkable year that Appnext has had. From helping our customers achieve and surpass their marketing goals to continuing to improve our cutting-edge discovery technology, we have been at the forefront of app discovery every day for millions of users globally. Of course, the year has not been without its difficulties. However, we have risen to these industry challenges and continued to pioneer innovative strategies and solutions. This year marked significant strides in leveraging technological advancements to enhance user engagement and offer robust support to developers and advertisers. Among…

Dating apps have been around for a while and have become an integral part of modern romance, but in 2023 their popularity has grown the world over, and for many millions of people they’re now the ‘go to’ method of finding love and the right partner. In fact, over 300 million people use dating apps worldwide. The global dating apps market size was valued at USD 8.2 billion in 2022 and is expected to expand at a CAGR of 4.6% to reach USD 10.7 billion by 2028. North America accounts for the highest share (58% in 2022) of the global…