The holidays are here, and the season of giving has evolved beyond last-minute shopping sprees and chaotic mall visits. Picture this: It’s the last stretch of December, and millions of users are scrolling through their phones, searching for the perfect gift. A few taps later, a digital subscription is purchased, or a mobile gift card is sent to a loved one. What seems like a festive gesture is, in fact, a goldmine of opportunities for brands. From digital gift cards and app subscriptions to in-app purchases, as consumers increasingly prioritize convenience, personalization, and instant gratification, mobile gifting has emerged as…

The landscape of digital advertising is undergoing a significant transformation, with the emergence of retail media networks (RMNs) reshaping how brands and retailers engage with consumers. RMNs facilitate brand advertisement on digital channels and properties owned by retailers rather than traditional advertising platforms. This sector has witnessed meteoric growth in recent years, with McKinsey estimating its value at $45 billion, projected to rise to $100 billion by 2027. The success of RMNs is driven by their ability to leverage extensive store networks and deep consumer insights, offering targeted advertising solutions that resonate with both brands and shoppers. Major supermarket chains,…

We are happy to announce that Appnext has been recognized at the prestigious Indian Digital Marketing Awards (IDMA) 2024 by exchange4media. Chosen from over 1,300 entries, it is our privilege to be placed among the trailblazers in our industry and to secure an award in the category “Best Campaign: Use of Mobile and Mobile Monetization”, in collaboration with Goibibo. This accolade is a testament to the powerful partnership between Appnext and Goibibo, and the innovative strategies that have driven exceptional results in the mobile marketing space. Goibibo, a leader in India’s travel industry, was already a household name, with its…