In the dynamic world of digital marketing, staying ahead of the curve is crucial. At Appnext, innovation is not just a buzzword; it’s the cornerstone of our approach to business. Recently, at ad:tech India, Siddharth Shenoy, our Country Manager for India, shared insights into Appnext’s journey and the ever-evolving landscape of mobile advertising. Siddharth’s journey with Appnext spans seven years, during which he has witnessed and contributed to the company’s growth in the Indian market. From the nascent stages of app marketing to the current landscape boasting over 1000’s of apps, Siddharth has been at the forefront of forging key…

The athletes are training, team rosters are being finalized, and preparations are underway in Paris, where the 2024 Summer Olympic Games will be held. With more than a billion people expected to watch the Opening Ceremony, the Games present a monumental opportunity for mobile app marketers to engage with a global audience. While the Olympics offer a chance to connect with untapped audiences, there are challenges in standing out during such a major event. For marketers aiming to succeed in this competitive environment, partnering with Appnext can significantly enhance their campaigns. The transition from traditional media to mobile apps has…

The AppsFlyer Performance Country Index provides a comprehensive overview of the app economy, highlighting key trends and market dynamics that help developers and marketers prioritize their strategies in the digital landscape. With an analysis of 19 billion installs across 30,000 apps over a three-month period, the Index offers valuable insights into the geographies that industry players should focus on. In its 2024 edition, India emerged as a leader in eight major categories including Dating, Finance, Lifestyle, Education, and Social Media, underscoring its vast market potential and high consumer engagement. The country also excelled in education and health & fitness apps,…