The Trends That Are Set to Shake-up the Mobile App Industry

There were so many developments last year that excited consumers and challenged app developers to up their game. From experimenting with AR/VR technology to utilizing the power of personalization to deliver an even more intuitive smartphone experience, apps are becoming bigger, bolder and more brilliant. With such rapid developments underway, I turned to some of our industry’s most insightful thought leaders and influential innovators to get their views on the developments we can expect this year. We touched on everything from how OEMs are facilitating app discovery away from crowded app stores to how 2023 is the year AI goes…

Shopping Apps Are Big Business But How Do You Gain Yours a Big Audience?

It’s boom time for shopping apps right now, with major retail events taking place like Black Friday, Cyber Monday and Asia’s ‘Double 12’ day and, of course, Christmas just around the corner. Shopping apps are experiencing their busiest time of the year for sure, but that doesn’t mean quiet times are ahead after Christmas is over, as their global popularity is growing year-on-year. The global shopping application market size was estimated at USD 868.4 billion in 2021, and is expected to reach USD 932.4 billion by the end of 2022. Global downloads of mobile shopping apps were up 16% year-on-year…

World events present opportunities for app marketers and Appnext can help you realize them

There’s no question that the Covid-19 pandemic has changed consumer behaviors all over the world. The way we live and work have evolved dramatically since Covid hit in late 2019, and now in 2022 we’re facing further upheaval – think the global economic downturn and the Great Resignation as just two out of many factors affecting world economies. For me though, I look at these events not as a complete negative, but as an opportunity to challenge ourselves and drive business positive ROI through compelling online marketing activities and effective digital advertising tools. I’ve been working in digital marketing for…