We are excited to announce that the Developer Economics Q3 2017 survey, run by our friends at VisionMobile, has just been launched! This is the 13th developer survey, focusing on tools, training and career development. Every year more than 40,000 developers around the world participate in this survey, so this is a chance to be part of something big and make your own contribution to the developer community. The survey features questions on topics like development resources and where to find them, tutorials and courses, distribution channels, developer tools and SDKs, as well as languages, platforms, app categories, new technologies,…
People often approach me with questions about how they can successfully monetize their users. While there are plenty of paths to successful monetization, I’m going to share with…
Common Mobile App Security Threats and Making Your Mobile App More Secure In a recent survey, Arxan found that despite the ever-increasing threat to app data and mobile…
Introducing Appnext Timeline Finally Target and Monetize with Context
Something great is happening at this very moment. We’re launching Appnext Timeline, the next-gen user intelligence and targeting technology that will mark the end of the Ad-Tech “stone age” and start a new era. Challenging the Industry status quo Appnext Timeline is going to shift the focus from profile and ad views to real-life user context, concentrating on relevance, engagement, and user experience. In the past few years, the Ad-Tech industry made substantial progress in regards to user intelligence capabilities, enabling marketers to understand who their ideal users are (by demographics, geo, etc.). For example, a marketer behind a taxi…
It’s no secret that app design will have a huge impact on the desire of people to download and continue to use your app. We’ve selected the very…
The potential of apps in today’s market is astronomical – the kings of the store are making over £60,000,000 off an investment of around £110,000. Nothing is stopping…
Turning Your App Into A Business
In 2017, turning an app into a business is no walk in the park. With such massive competition, you’ve got to have the right teams, resources, data, funds and endless willpower. However, there is still much to be learned from existing success stories. When examining successful apps of 2016 we see that they all have common factors. They’re all innovative, social and have shown substantial growth. The difference between them is measured in many factors such as genre, size of teams and more. Some are location based, some are PvP (player versus player), some are live streaming apps and some are…
10 years into the mobile revolution, and we are still carrying around this dead weight. Yes, the banner ad. The most notorious ad unit out there. If you’re…
This past year was truly transformative for Appnext and we have you to thank for it! While we are excited for all 2017 has in store, let’s look back…